Lesson 6

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Lesson 6

Evaluating and Institutionalizing OD Interventions

Learning Objectives:
1. Understand the issues associated with evaluating
OD interventions
2. Understand the process institutionalizing OD
interventions and the factors that contribute to it
Issues in Evaluating OD Interventions
• Implementation and Evaluation Feedback
• Measurement
- Select the right variable to measure
- Design good measurements
Operational
Reliable
Valid
• Research Design
Implementation and Evaluation Feedback

Diagnosis

Implementation of Implementation Evaluation


Intervention Feedback Feedback
Design and
Measures of the
Implementation Plan for Measure of
Clarify Intervention and
of Intervention Next Long-term
Intervention Immediate
Steps Effects Effects

Alternative
Intervention
IMPLEMENTATION
FEEDBACK EVALUATION FEEDBACK

- Feedback aimed at - Feedback aimed at


guiding implementation determining impact of
efforts intervention
- Milestones, intermediate - Goals, Outcomes,
Targets Performance
- Measures of the - Measures of the
Intervention’s Progress Intervention’s Effect
Sources of Reliability
• Rigorous Operational Definition
- How high doe a team have to score on a five-point
scale to say that it is effective?
• Multiple Measures
- Multiple items on a survey
- Multiple measures of the same variable (survey,
observation, unobtrusive measure)
- Standardized instruments
Types of Validity
• Face Validity
- Does the measure appear to reflect the variable of interest?
• Content Validity
- Do experts agree that the measures appear valid?
• Criterion or Convergent Validity
- Do measures of similar variables correlate?
• Discriminant Validity
- Do measures of non-similar variables show no association?
Elements of Strong Research Designs in OD Evaluation

• Longitudinal Measurement
- Change is measured over time
• Comparison of Units
- Appropriate use of control groups
• Statistical Analysis
- Alternative sources of variation have been controlled
Evaluating Different Types of Change

• Alpha Change
- Movement along a stable dimension
• Beta Change
- Recalibration of units of measure in a stable dimension
• Gamma Change
- Fundamental redefinition of dimension
Institutionalization Framework

Organization
Characteristics

Institutionali - Indicators of
zation Process Institutionalization

Intervention
Characteristics
Organization Characteristics

• Congruence
- Extent to which an intervention supports or aligns with
the current environment, strategic orientation, or
other changes taking place.
• Stability of Environment and Technology
• Unionization
Intervention Characteristics

• Goal Specifity
• Programmability
• Level of Change Target
• Internal Support
• Sponsor
Institutionalization Process

• Socialization
• Commitment
• Reward Allocation
• Diffusion
• Sensing and Calibration
Indicators of Institutionalization

• Knowledge
• Performance
• Preferences
• Normative Consensus

Reference: Cummings, T.G & C.G Worley (2015). Organization Development and
Change. Canada: South Western Cengage Learning

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