Organization Theory and Design
Organization Theory and Design
Organization Theory and Design
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The Global Economy as Reflected in
the Fortune Global 500
Stages of International Evolution
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Global Expansion Through
International Strategic Alliance
Licensing – allowing another firm to market your brands
Joint Ventures – separate entity of two or more firms
Consortia – groups of independent companies
Strategies for Global vs.
Local Opportunities
Global standardization versus local responsiveness
Globalization or multidomestic strategy
Globalization strategy - products are standardized throughout the world
Multidomestic strategy - competition is handled in each country independently
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Fitting Organization Structure to
International Advantages
Global Organization Structure
International Division
Global Product Division
Global Geographic Division
Global Matrix Structure
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Domestic Hybrid Structure with
International Division
Partial Global Product Structure
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Global Geographic Structure
Global Matrix Structure
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The Global Organizational Challenge
Leading Multinational Companies and
Selected Countries
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Examples of Trickle-Up Innovation
Global Coordination Mechanisms
Global Teams
Headquarters Planning
Expanded Coordination
Roles
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Benefits of Collaboration
→ Cost Savings
→ Better Decision Making
→ Greater Revenue
→ Increased Innovation
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Cultural Differences In
Coordination and Control
National Value System
Power Distance: people accept inequality
Uncertainty Avoidance: members feel uncomfortable with
uncertainty and ambiguity
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National Approaches to
Coordination and Control
1) Centralized Coordination: Japanese Companies
2) Decentralized Approach: European Firms
3) Coordination and Control Through Formalization: The United States
4) Tradition in Chinese companies remains more family-oriented and
relatively small
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The Transnational
Model of Organization
Advanced international organization to deal with multiple,
interrelated, complex issues
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International
Organizational
Units
Transnational Organizations
Assets and resources are dispersed worldwide
Structures are flexible and ever-changing
Subsidiary managers initiate strategy and innovations that become
strategy for the whole organization
Corporate culture, shared vision, and management style guide the
organization
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Design Elements
Managers must design organizations for complex international
coordination
Organizations’ international strategies and structures evolve
There are diverse options for specific international strategies
There are a variety of challenges for global organizations
Diverse national and cultural values influence an organization’s
approach
Companies operating globally require broad coordination
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