M1 - Ami Battery Solution

WADHWANI FOUNDATION | Entrepreneur
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Pitch Deck
01
MILESTONE 1:
Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity for the customer)
• The problem statement is well defined - crisp and succinct
• Problem validation done with verifiable evidence - 25 customers under b2c and 2 customers under b2b.
• The venture has identified and defined it's niche
• The venture has created a customer persona / multiple customer personas
• The persona captures the customer profile & behaviors - demographic, geographic, psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives.
• The venture has identified a market segment and the niche therein
• The venture has identified the competition - direct and indirect competitors
2
Introduction And Team Composition

Business Name: PV ID:
Team members names Strengths and abilities Role/Position
SHUBH MANUNDRA Founder
VIDIT MALI CEO
What makes us a good team to solve the problem we chose?

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Picture Picture Picture
02
Creating Jobs. Changing Lives.
Problem Statement
CONTEXT PROBLEM ALTERNATIVES

When does the problem occur? What is the root cause of the problem? What do customers do now to ﬁx the problem?
Recycling lithium-ion batteries escalates in Instead of being recycled, damaged e-waste is being thrown Set up a pickup facility for customers and offer them
automobile and portable electronic products industry. away, leading to environmental reward points, exchange coupons, or discounts on future
purchases to encourage their return.
CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?
Consumers, manufacturers, recycling facilities, Customer becomes always a returning customer due to Currently there are no harmful disadvantages of the
regulatory authorities, and environmental advocates reward points and other benefits. alternatives.
commonly encounter challenges with lithium-ion
battery recycling
QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
Assessed by factors such as the tons of
batteries recycled, the percentage diverted
from landfills, resource recovery rates,
reduction in environmental impact, cost
savings, job creation, and extension of battery
lifecycle.
Customer Interviews And Surveys
Details of the survey Results
How many customers did you interview? (At least 25 for B2C and 2 for B2B) 27 for B2C and for B2B 4
How many of them agree this is a problem that needs to be solved? 17 agreed in B2C and 3 agreed
How many of them said they can already solve this problem and don't need a new 2
solution?
Note: Insert link to the survey and results.
Creating Jobs. Changing Lives.

Problem Definition
Clear & Succinct Problem Definition:
When it comes to lithium-ion batteries, the lack of efficient and environmentally sound recycling solutions makes
it difficult to manage the rising quantities of e-waste and address resource scarcity.
Steps of Problem Definition:

• Put the problem in the context
• Explain the relevance and criticality of the problem
• Substantiate your claims (market data, customer interviews)

• Propose a solution
• Explain the incremental benefits of your proposed solution(s)
Market Analysis
1. Key Players
• Ecobat
• Attero
2. Recent Innovations
• Direct recycling methods without extensive preprocessing
• Development of electrochemical recycling techniques
• Innovation in battery designs for recyclability
3. Sales Cycles
• Identifying potential customers.
• Introducing recycling services.
• Understanding customer requirements.
• Offering customized solutions.
• Finalizing terms.
• Coordinating logistics for recycling.
4. Adoption Rates
• Lithium-ion battery recycling rates vary by region and technology. However, the adoption rates have been increasing as
awareness of the importance of recycling lithium-ion batteries grows.
Market Sizing
• Top-down approach
• Perform market analysis and feasibility studies.
• Create strategic plans and identify appropriate sites for business.
• Decide on appropriate ways of recycling waste as well as construction of facilities.
• Develop supply chains, recruit human resources, and ensure conformity to policies.
• Execute marketing plans, start operations, and keep focusing on quality improvement.
• Bottom-up approach
• Select recycling technologies and operational procedures.
• Find out the right places depending on the needs.
• Finally, hire and train people in that particular field.
• Establish supply chains and logistics networks.
• Implement quality assurance measures.
• Change marketing strategies to suit changing customer needs.
Customer Persona Template
Nature loving Passionate Problem Solving
Motivations
• Goals
• Establish a successful lithium-ion battery recycling unit to contribute to environmental
conservation.
• Develop efficient processes for collecting, dismantling, and recycling lithium-ion
batteries.
• Educate consumers and businesses about the importance of battery recycling and its
environmental benefits.
Frustrations
• Limited access to funding and resources for setting up the recycling unit.
Ami Manundra • Lack of awareness among consumers about the importance of recycling lithium-ion
batteries.
• Difficulty in establishing partnerships with electronics manufacturers and retailers for
Age: 35 battery collection.
Occupation: Environmental
Engineer Bio
Location: Ahmedabad
Ami is passionate about environmental sustainability and has been working in
Personality the field of environmental engineering for over a decade. She is basically
interested in finding solutions to reduce electronic waste and promote recycling
practices.
Solution
Solution description:
We offer a easy method for recycling battery process
Currently the customers are addressing the problem by lot of E-waste.
Our solution offers customers the benefit of purchase and environment saving factor.
The details of our offering consist of:
1. Recycling lithium ion battery
Why this business will work in our market/region or country:

In India the e-waste\lithium ion battery recycling do not have a huge market but it does have such potential for work.
Thank You!

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WADHWANI FOUNDATION | Entrepreneur

• The problem statement is well defined - crisp and succinct

• The venture has identified and defined it's niche

• The venture has created a customer persona / multiple customer personas

Introduction And Team Composition

Team members names Strengths and abilities Role/Position

SHUBH MANUNDRA Founder

VIDIT MALI CEO

What makes us a good team to solve the problem we chose?

Picture Picture Picture

CONTEXT PROBLEM ALTERNATIVES

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Details of the survey Results

Note: Insert link to the survey and results.

Creating Jobs. Changing Lives.

Clear & Succinct Problem Definition:

Steps of Problem Definition:

• Substantiate your claims (market data, customer interviews)

Why this business will work in our market/region or country:

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