HYPERTEXT

AND
INTERTEXT
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Envision multimedia-based
expertise and cross-media
growth strategies​

Visualize quality intellectual

capital​

Engage worldwide
methodologies with web-
enabled technologies​
​

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 HYPERTEXT
It is a non-linear way to present information and is usually
accomplished using “links”.

Hypertext is text displayed on a computer display or other

electronic devices with references to other text that the reader
can immediately access.

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 HYPERTEXT
The term hypertext was coined by Ted Nelson in 1963.

The World Wide Web (www) is a global hypertext system of

information residing on servers linked across the internet.
Hypertext is the foundation of World Wide Web enabling users
to click on links to obtain more information on a subsequent
page on the same site or from website anywhere in the world.

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 WHY HYPERTEXT
• In a hypertext system, the reader is free to navigate information
by exploring the connections provided.
• It is a very different way of presenting information than the
usual linear form.
• Text no longer flows in a straight line through a book. Instead, it
is broken down into many smaller units
• It acts as a bridge between two basic, opposite, and
complementing elements that may be called gender of
knowledge representation: free and shortcut.

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 WHY HYPERTEXT
• In a hypertext system, the reader is free to navigate information
by exploring the connections provided.
• It is a very different way of presenting information than the
usual linear form.
• Text no longer flows in a straight line through a book. Instead, it
is broken down into many smaller units
• It acts as a bridge between two basic, opposite, and
complementing elements that may be called gender of
knowledge representation: free and shortcut.

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 WHY HYPERTEXT
• In a hypertext system, the reader is free to navigate information
by exploring the connections provided.
• It is a very different way of presenting information than the
usual linear form.
• Text no longer flows in a straight line through a book. Instead, it
is broken down into many smaller units
• It acts as a bridge between two basic, opposite, and
complementing elements that may be called gender of
knowledge representation: free and shortcut.

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INTERTE
XT
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 The idea of intertextuality was first introduced by
Swiss linguist Ferdinand de Saussure (1857-1913), who
is credited with theories of language as a structured system
or relationship between the sign (word), the signified
(thought), and the signifier (sound).
Intertextuality is a word coined in the late 1960s
by philosopher Julia Kristeva to describe the
phenomenon of a continual exchange and relationship
building between texts.
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 Type Description Characteristics Example
- features a close - transaction is linear, conscious, -The films and television
relationship between and specific, marked by evidence programs approved by
anterior and posterior of the reviser's preference and the Movie and Television
texts, wherein the intentionality Review and
Revision latter takes identity Classification Board
from the former, even (MTRCB) after
as it departs from it obtaining appropriate
rating
transfers, 'carries the later text explicitly claims the - The Bible publishing in
Translati across', a text into a identity of the original different languages
on different language,
recreates it anew
literally reproduces variously marked for reader - “Akala mo lang wala,
the anterior text recognition, by typographical pero meron meron
Quotation (whole or part) in a signals, by a switch in language, meron”
s later text for example, or by the actual
identification of the original
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author or text
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 Type Description Characteristics Example
an imitation of a particular Humorous, Pooh’s imitation of Senator
writer, artist or a genre, overstressing Pacquiao
Parody exaggerating it deliberately to noticeable features
produce a comic effect of a famous piece of
literature
a literary piece that imitates lighthearted but “Education is the most
another famous literary work of respectful in its powerful weapon which you
another writer with the purpose imitation. can use to change the world.”
Pastiche of honoring it and not mocking (These were the exact words
it. Nelson Mandela said which
was quoted by US Secretary
of Education Arne Duncan
writer or speaker explicitly or It must be brief, I wish I’m King Midas when I
implicitly pertains to an idea indirect and refence touch things.
Allusion or passage found in another something else. I am the Einstein of our
text without the use of generation.
quotation.
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ACTIVITY:
Imagine yourself as a writer. Write a one-paragraph
story (three-four sentences) using intertext as the mode of
text development. Include a reference such as a word,
phrase, concept, quotation of another work in your text.

EXAMPLE:
One day, Maria was asked by her mom to cook rice.
She immediately followed her but unfortunately, she forgot
to turn down the button of the rice cooker. Her mom got
mad and she just said, “It was just one mistake.”
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