PLANIFY

Presented By:

Maham Sheikh (BSE-22S-061)

Mariam Khan (BSE-22S-064)
Isra Rashid (BSE-22S-051)
Muhammad Zohaib (BSE-22S-099)
AGENDA
 ESSENCE OF PLANIFY

At its core, Planify is more than just software;

it's a comprehensive solution crafted to
simplify the complexities of event
management. Planify empowers users to
navigate every stage of event planning with
ease. From conceptualization and budgeting to
execution and post-event analysis, Planify
streamlines the entire process, allowing you to
focus on what truly matters – creating
memorable moments.
 KEY FEATURES THAT SET IT APART

• Virtual Event Excellence: • Seamless Registration and Ticketing:

Navigate the complexities of online experiences Create a hassle-free registration process for your
with dedicated features for virtual engagement, event with Planify's intuitive ticketing system.
attendee interaction, and analytics. Customize ticket types, set pricing tiers, and
manage ticket sales efficiently.
• Budgeting Made Simpler
• Accessibility Features:
Receive real-time insights into expenses and make
informed decisions to optimize your resources. Ensure that your event is accessible to
individuals with diverse needs by implementing
• Vendor Management: tools for captioning, translation, and other
From contract negotiations to performance accessibility requirements.
evaluations, streamline your interactions and build • Event Security and Privacy Controls:
lasting partnerships.
Protect sensitive event information and ensure
attendee privacy with Planify's robust security
features.
DIGITAL MARKETING STRATEGY OVERVIEW

• Emphasis on User Experience:

• Responsive Website Design:
• Ensure the Planify website is optimized for mobile devices. A responsive design enhances user
experience and is crucial for users accessing the platform on various devices.
• Continuous Monitoring and Optimization:
• Regular A/B Testing:
• Conduct ongoing A/B testing for various elements of digital marketing campaigns, such as ad
creatives, copy, and landing pages, to identify high-performing variants.
• Interactive Landing Pages:
• Design interactive and visually engaging landing pages for specific marketing campaigns. Include features
like product demos, interactive graphics, and compelling calls-to-action.
• Generate Buzz for Launch:
• Objective: Create anticipation and excitement leading up to the official launch of Planify.
 SOCIAL MEDIA MARKETING

• Selecting INSTAGRAM as a CONTENT MARKETING PLATFORM for Planify can be a strategic decision based on several
factors:
• Visual Nature of Events:
• Instagram is a highly visual platform, making it ideal for showcasing the creative and visual aspects of event planning.
Event photos, behind-the-scenes content, and visually appealing graphics can be effectively shared on Instagram.
• Engagement with a Younger Audience:
• Instagram is particularly popular among younger demographics. If Planify's target audience includes individuals or
businesses that are more active on Instagram, it provides an opportunity to engage with this specific demographic
effectively.
• Hashtag Culture:
• Instagram has a strong culture around hashtags. Using branded and relevant hashtags allows Planify to increase
visibility, improve discoverability, and participate in trending conversations within the event planning community.
• Direct Interaction with Users:
• Instagram offers direct messaging and commenting features, providing a direct line of communication between
Planify and its audience. This allows for real-time interaction, answering queries, and building a community around
the brand.
ENGAGEME
NT
TACTICS
 Metrics to Measure Success

• Engagement Rates:
• Track likes, comments, and shares to measure the overall engagement on each platform.
• Follower Growth:
• Monitor the growth in followers to assess the effectiveness of content and engagement strategies.
• Click-Through Rates:
• Measure the effectiveness of call-to-action elements by tracking click-through rates on posts and
advertisements.
• Hashtag Performance:
• Evaluate the reach and impact of branded hashtags associated with Planify.
YouTube

ADVERTISING
 Overview of Ad Content & Targeting Strategy:

• Our YouTube ads will focus on visually showcasing Planify's unique

AI-powered features, highlighting its user-friendly interface and
efficiency in event planning.

• Targeting will be tailored to individuals interested in event

planning, including demographics such as event organizers, party
planners, and businesses hosting events.

Your Title Here

 Overview of Ad Content
and Targeting Strategy:

•Allocating a reasonable budget to

ensure a significant reach within our
target audience.

•Rationale: YouTube's visual nature

aligns well with our product, and a
portion of the budget may be
reserved for potential collaborations
with influencers or partnerships to
enhance credibility.
Metrics for Evaluating
Ad Performance:

•Views: Tracking the number of

views to measure the overall reach
and visibility of our ads.
•CTR: Evaluating engagement by
analyzing click-through rates to
understand how compelling our
content is.
•Conversions: Measuring the
number of users who sign up or
engage with Planify after watching
our YouTube ads.
Content
MANAGEMENT
 -Content Management-

Content Calendar Overview:

- Our content calendar is designed for consistency,

ensuring regular posts aligned with industry trends
and events.

- 1st Slot: 6-PM to 8-PM (To target housewives)

- 2nd Slot: 9 to 12-PM (To target working individuals)
Instagram
CONTENT

POST
 -Content Management-

Types of Content Produced:

Blogs: Offering valuable insights, tips, and trends

related to event planning.
Videos: Showcasing tutorials, user testimonials, and
feature highlights to provide a dynamic visual
experience.
Infographics: Creating visually appealing content
summarizing key information for quick consumption.

Your Title Here

Infographics
 -Content Management-

Content Distribution Strategy Across

Channels:

- Adapting content for each platform to cater to the

preferences of our diverse audience.

- Utilizing social media, including our Instagram page,

to distribute content and engage with our community.

Your Title Here

On-Page SEO Strategies Implemented:
Extensive keyword research to strategically
incorporate relevant terms into our titles,
headings, and content.

Optimizing meta tags for improved visibility on

search engine results pages.

Off-Page SEO Strategies Implemented:

Building quality backlinks from reputable event
planning, tech, and lifestyle websites.

Exploring partnerships and collaborations to

enhance our online presence through mutual
backlinking.
 SEO In Instagram
Profile
Keywords
SEO In Google Business
Profile
 Measuring SEO Success:

Measuring SEO Success:

- Regularly tracking keyword rankings to gauge

improvements and refine our content strategy.

- Monitoring organic traffic growth as a key

indicator of our SEO success.
Performance Metrics
& ANALYSIS
KEY PERFORMANCE INDICATORS:
• Response Time: Measure the time taken for customer inquiries or service
requests to receive a response from Planify's support or service team.

• Service Completion Time: Evaluate the duration from when a user requests a
service (e.g., venue booking, catering arrangements) to the service's successful
completion.

• Customer Satisfaction Score (CSAT): Gather feedback from customers post-

event to gauge their satisfaction level with Planify's services.

• Event Success Rate: Measure the success rate of events organized with
Planify's services based on predefined criteria (customer feedback, event goals
achieved, etc.).
ANALYTICS:
• User Engagement: Track user interaction with Planify's platform or services,
including website visits, app usage (if applicable), and inquiries made.

• Demographic Analysis: Identify the demographics of Planify's users (age,

location, event type preferences) to tailor services and marketing strategies
accordingly.

• Service Performance Analysis: Analyze the performance of individual services

offered by Planify, including ratings, reviews, and feedback received for each
service.
TOOLS:
• Google Analytics: A comprehensive web analytics tool that provides insights into website traffic, user
behavior, conversions, and audience demographics. It offers detailed reports and customizable dashboards.

• Adobe Analytics: Offers robust analytics solutions for understanding user journeys, segmenting audiences,
and optimizing web experiences.

• Firebase Analytics: A popular analytics platform by Google, specifically designed for mobile apps. It tracks
user engagement, in-app behavior, and user demographics across Android and iOS platforms.

• Amplitude: A platform for analyzing user behavior across web and mobile applications, providing insights
into user journeys, retention, and conversion rates.

• Segment: An analytics integration platform that allows you to collect and route data from various sources
to multiple analytics and marketing tools, streamlining data collection and analysis.
 Challenges Faced & Their
Solutions

Technology Adoption and Adaptation:

•Challenge: Staying updated with evolving technologies and trends in event planning
and analytics.
•Solution: Invest in continuous learning and training for the team to adapt to new
technologies. Regularly update and upgrade platforms and tools used for analytics to
ensure efficient data collection and analysis.

Competitive Market:
•Challenge: Competition from established event planning services and platforms.
•Solution: Focus on unique value propositions, such as personalized services, innovative
offerings, or niche specialization to stand out. Building strong customer relationships
through exceptional service can also differentiate Planify.
 FUTURE
RECOMMENDATION
Evolution and Commitment:
• Emphasizing user satisfaction, Event Planify is committed to delivering exceptional event
planning experiences.
• Continuously evolving to stay ahead of industry trends and
meet the evolving needs of users.
Feedback-Driven Improvements:
• Actively collecting and analyzing user feedback to identify areas for enhancement.
• Implementing improvements and adjustments to address specific suggestions
and enhance the overall user experience.
• Focusing on refining both functionality and the user interface to create an intuitive and user-friendly
platform.
Development Roadmap:
• Outlining a comprehensive development roadmap to guide future enhancements and updates.
• Prioritizing the introduction of innovative features that cater to the diverse and dynamic landscape
of event planning.
• Ensuring that each new feature contributes to a more tailored and seamless experience for users.
Analytics Integration:
• Recognizing the importance of data-driven decision-making, Event Planify is exploring the
integration of advanced analytics tools.
• Targeting a more in-depth understanding of attendee engagement patterns and overall event
success metrics.
• Envisioning analytics as a powerful tool for event organizers to refine their strategies and optimize
event outcomes.

User Engagement Optimization:

• Enabling users to discover features and services that align with their
specific event requirements.
• Aiming to create a more personalized and enjoyable event planning
journey for every user.
FUTURE REFINEMENT:
• Anticipating ongoing refinement based on continuous user input and evolving industry
standards.
• Shaping Event Planify into a dynamic and indispensable tool by adapting to the changing needs
of event planning professionals and enthusiasts.

CONCLUSION:
Event Planify is driven by a commitment to user-centric innovation and continuous improvement.
With the introduction of new features, personalized recommendations, and enhanced analytics,
our platform is poised to redefine the landscape of event planning. Anticipating increased user
satisfaction and adoption, we are confident that Event Planify's impact on the product launch
will resonate positively in the market, making it an indispensable tool for both professionals
and enthusiasts alike. We look forward to the exciting journey ahead as Event Planify shapes the
future of seamless and personalized event experiences
Thank You!