Media and Information Literacy

(Quarter 1 – Module 1)

The Influence of Media

and Information to
Communication
 a riel Joy C . M en d ez
Prepared by: M
SHS Teacher II
 Learning objectives:
 study communication as a process and how it is influenced by media and information.

 create a log that reflects their current use and interaction with media and information, and
the effects and influence of these in their communication.

 write an essay on the role of media and information in the new normal of education.

 Draw a poster, compose a song/poem, list etiquette or create info graphics showing how to
be responsible users of media and information.
 What I Know

Tr ue or Fal se
Activity 1 -
 Media and Information
Lesson
Technology: Bridges for
1 Communication and
Information
 We are now in the 21st century where people are dependent
on media and information technology. Waking up in the
morning, some of those with smartphones would first check and
reply text on the phone or messages from Facebook messenger.
Others would scan first what’s on their social media pages. To
gather information or entertain ourselves, we glue ourselves to
television and radio or go to nearby internet cafes to google or to
YouTube the things that interest us or the things we want to
know.
 What’s In

Activity 2 – The
Media Gadgets I Use
 For your answers to the following questions, you draw in a coupon bond at
least five for each category. Make your work colorful.
1. What media and information gadgets or tools do you use to connect
with people?

2. What media and information gadgets or tools do you use to get

information and knowledge?

3. What media and information gadgets or tools do you use to share

information and knowledge?
 What’s New
Activity 3: Apart but Never Alone
 We are not alone. This pandemic teaches us the
Everywhere you look in the virtual space, there’s a Filipino
importance of shared moments there. This only goes to show how important communication
Meaningful connections with our loved ones help us get through this and expression is to our culture.
crisis
For those who are only discovering this for the first time,
MANILA, Philippines - There’s a universal truth that has sprung from
textbooks to reality in recent weeks: humans need meaningful
open your laptop or your phone. Click on the family
connections. members not living with you today. Know that a few decades
ago, seeing their faces on that small screen and talking to
When rumors of Enhanced Community Quarantine (ECQ) spread, many
of us flocked to the supermarkets and drugstores to stock up on food and them in real-time would have been impossible.
medicines for our loved ones. Next thing we knew, the rumors became
Your friends may not be next to you holding your hand while
reality.
you break down, at least they are just a click away. In the
We became isolated in our homes, far away from the people we're used to same way, we can easily comfort our family and friends in
be around with at work, school, or hangout places. Loneliness hit us. And
these uncertain times - whether through a call, text, chat, or
no matter how introverted or socially flexible we considered ourselves to
be, social isolation can be overwhelming. This is especially true for most a voice message in your favorite app.
of us in the city who only have ourselves to wake up to the next day.
Moreover, the Internet has enabled us to come together to
But we are not alone. As cliché as it may seem, this phrase speaks the reach out to those who need our help and support through
truth. We are only physically isolated, not separated. the numerous donation drives across online groups. These
We are lucky that it’s the year 2020 and we have the Internet as our efforts remind us that every little contribution can make a
friend. Through technology, we can connect with other people: families, huge difference in the lives of others.
friends, and even strangers.
Rappler.com
In fact, Filipinos are some of the most active internet users worldwide.
This probably isn’t news to anyone who’s active in Stan Twitter, Subtle
Asian Facebook groups, or those who regularly communicate with OFW
family members.
 After reading the article, did you find how
important is communication during this COVID-19
pandemic? Were you able to see the influence of
media and information on communication? Now,
you will share your own story on how you connect
with your friends, love ones or even strangers
during this global crisis.
DIRECTIONS: On a separate sheet of paper, write your experiences in connecting with
people during this pandemic and the things you learned. Highlight the value of proper
communication and right access to information.
What is It
 Communicatio
 The
n Defined
 Media and
Communication
information
Process
influence to
communication
COMMUNICATION

- Communication
is simply the act of
transferring
(SkillsYouNeed,
information from
2020)
one place, person
or group to
another.
 COMMUNICATION
IT IS THE PROCESS OF SENDING AND
RECEIVING MESSAGES THROUGH
VERBAL OR NONVERBAL MEANS,
(Nordquist, 2020) INCLUDING SPEECH, OR ORAL
COMMUNICATION; WRITING AND
GRAPHICAL REPRESENTATIONS (SUCH AS
INFOGRAPHICS, MAPS, AND CHARTS);
AND SIGNS, SIGNALS, AND BEHAVIOR.
COMMUNICATION

(What is Communications Studies?, 2020).

- At its core, communications is the use of messages to generate meaning, both within and
across a myriad of cultures, contexts, channels, and media. Through the effective practice
of communications, we are able to improve cultural, social, personal, and professional
experiences, whether between individual, enterprises or even nations.
THE COMMUNICATION PROCESS
 The Communication Process
Eight essential components of Interfer
ence or

Source
Communication noise

Context
Message
Environm
Channel ent
Receiver Feedback
 Eight essential components of Communication
(What is communication (2012):

1.Source - The source imagines, creates, and sends the message. In

a public speaking situation, the source is the person giving the
speech. He or she conveys the message by sharing new information
with the audience. The speaker also conveys a message through his
or her tone of voice, body language, and choice of clothing. This
process of turning thoughts into communication is called encoding.
1.Message - The message is the stimulus or meaning
produced by the source for the receiver or audience.
The message also consists of the way you say it—in a
speech, with your tone of voice, your body language, and
your appearance—and in a report, with your writing
style, punctuation, and the headings and formatting you
choose. In addition, part of the message may be the
environment or context you present it in and the noise
that might make your message hard to hear or see.
Channel - The channel is the way in which a message or
messages travel between source and receiver (What Is
Communication?, 2012).
There are multiple communication channels available to us
today.
faceto-face conversations,
letters,
telephone calls,
text messages, email,
the Internet
blogs,
radio and TV,
written letters, brochures and reports
Receiver - The receiver receives the message from the
source, analyzing and interpreting the message in ways both
intended and unintended by the source. In order to receive
a message, she or he listens, sees, touches, smells, and/or
tastes to receive a message. The process of turning
communication into thoughts is called decoding. The
receiver decodes the message.
Feedback - When the receiver responds to the source,
intentionally or unintentionally, she/he is giving feedback.
Feedback is composed of messages the receiver sends
back to the source. Verbal or nonverbal, all these
feedback signals allow the source to see how well, how
accurately (or how poorly and inaccurately) the message
was received. Feedback also provides an opportunity for
the receiver or audience to ask for clarification, to agree
or disagree, or to indicate that the source could make the
message more interesting.
Environment - The environment is the atmosphere, physical
and psychological, where an individual sends and receives
messages. This can include the tables, chairs, lighting, and
sound equipment that are in the room. The environment can
also include factors like formal dress that may indicate
whether a discussion is open and caring or more professional
and formal. People may be more likely to have an intimate
conversation when they are physically close to each other,
and less likely when they can only see each other from across
the room. The choice to text is influenced by the
environment.
Context - The context of the communication
interaction involves the setting, scene, and
expectations of the individuals involved. A
professional communication context may
involve business suits (environmental cues) that
directly or indirectly influence expectations of
language and behavior among the participants.
Interference or noise – This is anything that blocks or
changes the source’s intended meaning of the message.
For example, if you drove a car to work or school,
chances are you were surrounded by noise. Car horns,
billboards, or perhaps the radio in your car interrupted
your thoughts, or your conversation with a passenger.
Perhaps you are hungry, and your attention to your
current situation interferes with your ability to listen.
Maybe the office is hot and stuffy. For example, your cell
phone ringtone may be a welcome noise to you, but it
may interrupt the communication process in class and
bother your classmates.
 M ED I A A N D
IN F O R M A TI O N
IN F L U E N C E T O
CO M M U N I C AT I O N
 What’s More
Activity 4 :
The Pros and
Cons of
Media and
Information
Technology
My MI Gadgets How I Utilize these Positive Effects/ Negative
gadgets for Effects/Influence on my
Influence on my
communication communication with
communication with
others others
 What I Have What I Can
Learned Do

Activity 5: Complete Me Activity 6: Think before you click

Activity 5: Complete Me
DIRECTIONS: Complete the following statements about what you have learned about the lesson.

1. Communication is _______________________________________________________.

2. Communication is a process because

___________________________________________________________________________

3. The positive influence of media and information to communication are

___________________________________________________________________________

4. The negative influence of media and information to communication are

___________________________________________________________________________
Task Options:
a.Make a poster campaigning for responsible use of
media and information.
b.Compose a song or a poem expressing how to be
responsible media and information user.
c.List etiquettes on the use of media and information.
d.Make a computer graphic presentation illustrating the
responsible use of media and information.
e.Create an infographic on how to avoid the negative
effects of media and information
 Description Score

Demonstrate complete understanding of the task. All 5

the requirements of the task are included in the
response.
4
Demonstrates considerable understanding of the task.
All requirements of the task are included.

3
Demonstrates partial understanding of the task. All
requirements of the task are included.

2
Demonstrates little understanding of the task. All
requirements of the task are included.

Demonstrates no understanding of the task. 1

No response/ task not attempted. 0

 Assessment
Multiple
Choice

Additional
ESSAY: The Role of Media and
Activities
Information in Education in the New
Normal brought about by the Covid-19
Pandemic