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Lesson 4

The document discusses different types of media including print media like books and newspapers, broadcast media like radio and television, and new media like websites and social media. It provides details on the history and examples of different types of print and broadcast media.

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22 views18 pages

Lesson 4

The document discusses different types of media including print media like books and newspapers, broadcast media like radio and television, and new media like websites and social media. It provides details on the history and examples of different types of print and broadcast media.

Uploaded by

christianjaycaasi11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Lesson 4

●Types of Media
Types of Media

 Print media
 Broadcast media
New Media
Print Media
oldest form of media.
early news sheet appeared when
Chinese circulated the ti-pao/di bao
(government gazette) and Arabic
people learned the secret of Chinese
in papermaking and carried the in
Europe.
Print Media
The invention of Gutenberg press helps and
contribute a lot to develop and proliferate the print
media.

any written or pictorial form of communication


produced mechanically or electronically using
printing, photocopying or digital methods from
which multiple copies that can be made through
automated processes.
Print Media

any written or pictorial form of


communication produced mechanically
or electronically using printing,
photocopying or digital methods from
which multiple copies that can be made
through automated processes.
Print Media

Example:
Books, magazines, newspaper, letters,
banners, brochures, flyers, leaflets,
posters, comics, billboards, pictures.
Books
the oldest form of print media that are used as a
way of communication and information piece.

It can be traced when the cuneiform, Sumerian


ancient style of writing, existed.

It contains almost any kind of information. A book


can be a novel, an instructional material, literature
etc.
Newspaper
It is serial publication, a periodical that appears at
scheduled time it comes out regularly, it contains
news on current events of special or general
interest.

the 1st newspaper appeared in Germany, when


entrepreneurs set up newspaper publishing houses
and home distribution system.
Newspaper
the 1st newspaper appeared in Germany, when
entrepreneurs set up newspaper publishing houses
and home distribution system.

It can be regarded as the first to reach the mass


audience, serving all classes in society.
Newspaper

 Broadsheet
 Tabloid
Magazine
targets a variety of audiences by offering
smorgasbord of articles that aim to entertain,
inform, or advertise.

The term “magazine” was originated from the


Arabic word “makhazin” which means
“storehouse.” This term was invented by
Edward Cave.
Magazine
In the Philippines, magazines comes in different
varieties:

 Show business
 Fashion
 Home living
 Food
 travel
Broadcast Media
Broadcast media is the most expedient means to
transmit information immediately to the widest
possible audience.
Broadcasting is a form of mass communication
that utilize radio and television to transmit
messages and programs via the airspace.
airspace means a part of atmosphere where the
frequency bands are available to transmit the
message to and from broadcast device
Broadcast Media
Thomas Edison introduced
the cylinders for his
phonograph in 1877

1880s, Thomas invented the


Kinetoscope, forerunner of
the motion-picture film
projector.
Broadcast Media
Auguste and Louis Lumiere

Cinematograph
New Media
is used to describe content made available using
different forms of electronic communication made
possible through of computer technology and internet.

It refers to digital media that are interactive, incorporating


two-way communication.
Example:
• Chat rooms • Websites and blogs
• Streaming audio and video
• Social media and
End of Discussion

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