Directing - Marketing (Pre-Finals)

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DIRECTING

PRINCIPLES OF MANAGEMENT (PRE FINALS)


LESSON OBJECTIVES
At the end of the lesson the students should be able
to
a.Discuss the process of effective directing;
b.Discuss how to create a motivating work
environment ;
c.Define the procedures in developing a motivating
environment;
d.Discuss the barriers to effective communication;
Directing
Providing the right direction of human and
material resources towards the achievement of
define goals and objectives. It is the directional
map or sequence of action that deliver the
most effective system of company operation.
This sequence of action is based on plans and
programs laid down by company executives.
Process of
Effective Directing
Coordination
Coordination is the result of effective
planning activities done in
consultation with different levels in
the management hierarchy .
Balancing
Everything is provided to support the desired
objectives. Adequate support in terms of
materials, manpower skills, and other staff
assistance are needed. Balancing concerns for
people and production is a must.
Timing
The execution of the activities on prepared
schedule baring variances. It is setting time
standards for the activities that needs to be
done. Time wasted is time lost. Time
management must be practiced at all levels.
Integration
Effective coordination needs the integration of
all unrelated tasks. It has to be brought together
if work is to be accomplished effectively.
Integrated effort is the result of good
teamwork. It is created by integration of
people values and motivates to contribute to
group goals.
Motivation is the state of an
individual’s willingness to do the job
without mental reservation.
Directing is the process of leading,
guiding, instructing, supervising, and
motivating employees in order to
achieve the goals of an organization.
Recognition

The manager must always give the kindest


word of praise for a job well done.
Opportunity to
Grow
The need of training and development
interventions. They want to challenges and
prepare themselves for new opportunities on
possible promotion.
Good working
Environment

Refers to the harmonious relationship with


the boss and other co-workers.
Autonomy and
Empowerment
Autonomy means that employees can decide
how, when, and where to perform their
tasks, without excessive supervision or
interference. Empowerment means that
employees have the authority, resources, and
support to make decisions, solve problems,
and initiate changes that affect their work
outcomes.
Goal Setting

Managers should communicate with their


subordinates on what they need and want in
the work situation.
Individual Felling of
Importance

Employees must feel that they are


part of the team and that their
contributions are properly
acknowledged.
Motivating Factors
of Reward
Rewarding for good performance
like additional benefits, plaque of
appreciation, and other monetary
and non-monetary benefits drives
people initiative.
Emotional Express
Vision
Provide a clear vision, mission and
corporate philosophy through
newsletter, company publications,
annual reports, and other
interventions.
Barriers to
effective
Motivation
Lack of Managerial
Concern

There must always be a balance


between for work and concern for
people.
Working
Environment

Workplace must be properly


ventilated and must have enough
space for each one to work and
move around.
Provision for Updated
Equipment and
Facilities
No employee would be motivated
without the use of computer-aided
machines. New Technology must
be put in place to keep employees
perform better.
Motivating
factors in the
Work
Job Enrichment

Involves putting meaning into the job of the


employee. The employee must be given
enough elbow room within the limits of his
responsibility to be creative.
Job Enlargement

Refers to adding challenges or new


responsibilities to the employee’s current
job.
Job Rotation

This is the process of shifting


employees from one position to
another.
Assignment to Working
Committee
People with talents should be given a
chance to participate in committee
work. It will give the employees
broadening exercise and help them
understand the different personalities,
issues and processes governing
organization.
Mentoring

This is the process of interacting with


more experienced members of the
organization.
Management
Coaching
Develops better understanding of the
workings of the team towards its goals
and objectives. It develops new skills
and store knowledge for future
assignments.
Assisting
Functions

Employees will develop better morale


if they are given some research
assignments for study under the
guidance of the manager.
Directing and
Communicati
on
Communication is the process of
passing information and develops
understanding from one person to
another.
Effective
communication in
the workplace
Feedback

Feedback occurs when outputs of a


system are routed back as inputs as part
of a chain of cause-and-effect that
forms a circuit or loop. The system can
then be said to feed back into itself.
Listen

To learn how to listen well, paraphrase


what was said to show you're listening
and to check you heard correctly.
Combine verbal and non-verbal
communication.
Communication
Channel
Choose the right communication
channels. Managers need to
understand that millennials and
Gen Z make up the majority of
today's workforce.
Communication
Channel
Choose the right communication
channels. Managers need to
understand that millennials and
Gen Z make up the majority of
today's workforce.

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