Our Team

Azaan BILAL

Jawad Ahmed

Fisal Nawaz
Nabeel Raja
Company
Table of Content

Introduction

VISION / MISSION

Norms and values

Organization Hierarchy

SWOT Analysis

Employees Turnover
 Introduction
Orient Electronics is a leading Pakistani consumer electronics brand
established in 1991. They're part of the larger Orient Group of Companies,
known for its fast growth and diversification across various industries.
Orient Electronics stand out:
Innovation: They're known for their commitment to research and
development, bringing innovative features to their appliances.
Affordability: One of their key strengths is offering technologically
advanced products at competitive prices, making them accessible to a
wider Pakistani market.
Durability: Orient builds a reputation for reliable and long-lasting
appliances.
Product Range: They offer a wide variety of home appliances, including:
Air Conditioners
LED TVs
Refrigerators
Microwave Ovens
Water Dispensers
.
 Mission
We are committed to offer a wide range of reliable
products and services to attain market leadership.
We are determined to maximize value for all
stakeholders through constant innovation, high-
performance culture, and the ultimate consumer
Our Value experience..

Vision
We inspire our world to experience new
possibilities, through innovation and service
excellence, for a healthier and safer future.
 Norms and Values
Customer focused
We provide according to customer
need&budget.we deliver good home apllinces
Deliver on commitments
We provide our products on commitments.
Passion for excellence
Customer satisfaction is our passion
Live innovation
Inventing new things is our strategy
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Hierarchy
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ORIENT ELECTRONICS
 ORIENT ELECTRONICS

SWOT
Analysis

Strength Weakness Opportunity Threats

•Higher standard of living and •Political instability in
•Very low discounts for
•Brand Name
awareness developing in Pakistan. Pakistan
•Wider range of products. business partners •Economic instability
•Wider dealer network as •Comparatively less convenient •Pakistan is developing country and •Threats to the new entrants
delivery of the products there is a lot of business growth in
compared to its competitors this country. So seeking new markets in the market.
•Technological Advantage •Meeting demand becomes a •Law & Order Situation
challenge in the season in this area is great opportunity.
 Control Discrimination Diversity Management

Zero-tolerance policy & D&I strategy with goals

training for all. & diverse recruiting.

Recommendations

Easy reporting system & Promote inclusion

swift investigations. through celebrations &
ERGs.
 ORIENT ELECTRONICS

Turnover

Rate Reason Steps

High employee turnover rates are in The main reasons for employee Orient electronics are taking various
the orient electronics, with rates turnover in orient electronics include measures to reduce employee turnover,
ranging from 20% to 30% per annum. low salaries, lack of career growth such as offering competitive salaries and
opportunities, and poor working benefits, providing training and
conditions. development opportunities, and improving
working conditions.
 ORIENT ELECTRONICS

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