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    SIP PPT M13108 Shubham Botre

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    Shubham Botre
    The document discusses a social media marketing strategy for Shemaroo MarathiBana TV channel. Key aspects included growing the channel's social media presence, coordinating online and broadcast content, analyzing competition, developing targeted strategies, and leveraging movie content. Suggestions focused on user-generated content, collaborations, audience feedback, and AI tools.

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    SIP PPT M13108 Shubham Botre

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    Shubham Botre
    16 views9 pages
    The document discusses a social media marketing strategy for Shemaroo MarathiBana TV channel. Key aspects included growing the channel's social media presence, coordinating online and broadcast content, analyzing competition, developing targeted strategies, and leveraging movie content. Suggestions focused on user-generated content, collaborations, audience feedback, and AI tools.

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    The document discusses a social media marketing strategy for Shemaroo MarathiBana TV channel. Key aspects included growing the channel's social media presence, coordinating online and broadcast content, analyzing competition, developing targeted strategies, and leveraging movie content. Suggestions focused on user-generated content, collaborations, audience feedback, and AI tools.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views9 pages

    SIP PPT M13108 Shubham Botre

    Uploaded by

    Shubham Botre
    The document discusses a social media marketing strategy for Shemaroo MarathiBana TV channel. Key aspects included growing the channel's social media presence, coordinating online and broadcast content, analyzing competition, developing targeted strategies, and leveraging movie content. Suggestions focused on user-generated content, collaborations, audience feedback, and AI tools.

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    You are on page 1of 9

    Summer Internship Project

    SOCIAL MEDIA MARKETING


    STRATEGY FOR
    SHEMAROO MARATHIBANA
    Shubham Arvind Botre | MMS M-13108
    (2022-2024)
    In the vibrant landscape of Indian television, a new star emerged in 2020 –
    Shemaroo MarathiBana. This dynamic channel, launched by the renowned
    media giant Shemaroo Entertainment, promised to captivate the hearts of
    Marathi viewers with a diverse buffet of entertainment. Stepping beyond the
    typical Bollywood fare, Shemaroo MarathiBana carved a niche for itself,
    celebrating the rich culture and captivating stories of Maharashtra.
    My Assigned Work During My Internship

    • Create the social media strategy and grow the social media presence.

    • Coordinate with the broadcast team to ensure alignment between online


    and on-air content.
    Competition of Marathi TV Channels on Social Media

    In the dynamic landscape of Marathi television, the competition among channels extends
    beyond traditional viewership ratings to an active presence in the digital realm. Social media
    platforms have become crucial battlegrounds for engaging with audiences and promoting
    content. Among the notable players:

    • Zee Marathi: Established for over two decades, engaging with influencers and nostalgic
    content.
    • Star Pravah: Leading during COVID-19, targeting specific audiences with innovative
    campaigns.
    • Colors Marathi, Sony Marathi, Sun Marathi, Zee Talkies: Each channel with unique strategies
    adapting to the digital age.
    SWOT Analysis and STP
    SWOT Analysis:
    - Strength: Abundant content from Marathi movies and series provides a rich resource for
    engaging content.
    - Weakness: Neglecting unique content and following competitors' strategies may limit
    originality.
    - Opportunities: Untapped market of unused movie clips and limited usage rights offer exclusive
    content possibilities.
    - Threats: Competition from other platforms and potential loss of audience interest due to
    repetitive content.

    STP Analysis:
    - Segmentation: Rural and urban markets.
    - Target: Youth in both urban and rural areas.
    - Positioning: Blend of tradition and modernity, appealing to Marathi culture with fresh content.
    Strategies Used to Grow on Social Media

    Watching and Analyzing Marathi Movies:


    Analyzed popular Marathi films, focusing on scenes and songs.Extracted impactful
    content for posts, attracting young followers and boosting engagement.

    Creating Impactful Social Media Post: Highlighted emotional and attractive parts of
    movies. Posts resonated with the audience, garnering likes, shares, and comments.

    Developing Quizzes Related to Shows: Designed interactive quizzes for ongoing and
    upcoming shows. Increased viewer participation and anticipation for MarathiBana's
    content.

    Utilizing Festival and Event Marketing: Aligned campaigns with festive occasions and
    special days. Created buzz and engagement, connecting with cultural moments of
    Maharashtra.
    Strategies Used to Grow on Social Media

    Using content from the Shemaroo Marathibana


    bucket was very beneficial and a booster to grow
    on social media during my internship period. The
    same kind of strategy we follow and implement
    for the Aashadhi Wari Marketing Campaign.

    https://www.instagra
    m.com/reel/CuQ0V-S https://www.instagram.co
    poRM/?igsh=MWJqc m/reel/CtguC7nJthD/?igs
    G4xNXhyb2liMQ== h=ZnUxYnR0djZrcGQw
    Learnings and Suggestions

    Key Learnings:
    1. Understanding the importance of audience segmentation and targeted content.
    2. Learning to leverage the power of influencers to expand reach and engagement.
    3. Experience in creating interactive and engaging social media campaigns.
    4. Insights into the nuances of Marathi cinema and its impact on audience preferences.
    5. Discovering ways to repurpose TV content for social media platforms and utilizing AI
    and editing apps for last-minute adjustments.

    Suggestions for Future Growth:


    1. Continued focus on user-generated content to foster a sense of community.
    2. Exploring collaborations with local Marathi artists, bloggers, and creators.
    3. Regular audience feedback surveys to tailor content to viewers' preferences.
    4. Adapting AI tools for smoother marketing operations and efficient content creation.
    धन्यवाद

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