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    Advertising and Sales Promotion

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    Sreelekshmi S R
    The document discusses developing sales promotion campaigns. It outlines objectives, types of promotions, steps in planning a campaign including defining goals, identifying audiences, choosing promotion types, and evaluating performance. It also discusses promotions for cross-selling, up-selling, and new customers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Advertising and Sales Promotion

    Uploaded by

    Sreelekshmi S R
    121 views9 pages
    The document discusses developing sales promotion campaigns. It outlines objectives, types of promotions, steps in planning a campaign including defining goals, identifying audiences, choosing promotion types, and evaluating performance. It also discusses promotions for cross-selling, up-selling, and new customers.

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    Advertising and Sales Promotion PPT

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    The document discusses developing sales promotion campaigns. It outlines objectives, types of promotions, steps in planning a campaign including defining goals, identifying audiences, choosing promotion types, and evaluating performance. It also discusses promotions for cross-selling, up-selling, and new customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    121 views9 pages

    Advertising and Sales Promotion

    Uploaded by

    Sreelekshmi S R
    The document discusses developing sales promotion campaigns. It outlines objectives, types of promotions, steps in planning a campaign including defining goals, identifying audiences, choosing promotion types, and evaluating performance. It also discusses promotions for cross-selling, up-selling, and new customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    DEVELOPING

    SALES
    PROMOTION
    CAMPAIGN

    JISNA J S
    99522501025
    Introduction
    Sales promotion campaigns boost immediate
    Developing Sales Promotion Campaign

    sales, attract and retain customers, and


    enhance brand awareness. Unique
    promotions differentiate businesses,
    fostering customer loyalty. By efficiently
    managing inventory, they contribute to a
    dynamic marketing mix, driving both
    short-term gains and long-term brand
    success.

    1
    Objectives
     Increase Sales
     Clear Excess Inventory
    Developing Sales Promotion Campaign

     Introduce New Products


     Enhance Brand Awareness
     Encourage Repeat Business
     Stimulate Trial Purchases
     Competitive Differentiation
     Meet Sales Targets
     Build Customer Loyalty
     Maximize ROI

    2
    Types of Sales Promotion Campaign
     Cashback
     Gift with Purchase
    Developing Sales Promotion Campaign

     Trade In
     Sweepstakes
     Instant Win

    3
    Steps in Planning a Sales Promotion Campaign
    Set Your
    Define Your Goals 01 06
    Promotion Budget
    Developing Sales Promotion Campaign

    Identify Your Conduct a Risk


    02 07
    Target Audience Assessment

    Plan Your
    Choose Your
    Promotion Type
    03 Sales 08 Promotion Activity
    Timeline
    Promotion
    Craft Compelling Campaign Launch Your
    04 09
    Messaging Promotion

    Selecting Your Evaluate Your


    Channels and 05 10 Promotion
    Timing Performance

    4
    Sales Promotion
    for
    Cross Selling and Up Selling
    Developing Sales Promotion Campaign

    Cross Selling Up Selling

    5
    Sales Promotion for New Customers
     Offering free trials, allowing customers to experience products or services without
    commitment.
    Developing Sales Promotion Campaign

     Providing limited time bundle offers, such as "buy one get one free," as powerful
    incentives.
     Implementing referral promotions, encouraging existing customers to refer friends and
    family for rewards or discounts.

    6
    Conclusion
    Creating an effective sales promotion
    Developing Sales Promotion Campaign

    plan can be a gamechanger any


    business. It’s not just about offering
    discounts or freebies; it’s about
    providing customers with value and
    building strong relationships. By
    considering the critical elements of a
    promotion plan, such as objectives,
    target audience, budget, promotion
    type, duration, distribution channels,
    and success metrics, businesses can
    create a sales promotion plan that is
    well targeted, cost-effective, and
    aligned with their business goals.

    7
    THANK YOU

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