Chapter 9
Chapter 9
Chapter 9
Chapter 9
Sales force automation
CRM strategy limited by operational capabilities
Figure 9.1
Members of the SFA ecosystem
Solutions providers
Hardware and infrastructure providers
Service providers
Classification and examples of SFA vendors
Table 8.1
How users access SFA solutions
Figure 9.2
SFA functionality
Figure 8.3
Activity management
Figure 9.4
Contract management
Figure 9.5
Opportunity management
Figure 9.6
Order management
Figure 9.7
Product encyclopaedia
Table 9.3
Sales management report
Figure 9.8
Territory management
Table 8.4
SFA will enhance performance when….. 1