Presented By: Roll No

Presented By
Roll No.
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Hero Honda Motors Limited, based in Delhi, is the world's
Largest manufacturer of motorcycles .

A joint venture that began in 1984 between the Hero
Group of India and Honda of Japan.

Hero Honda's Splendor is the world's largest selling motorcycle.
Type : Public company BSE:HEROHONDA M Founded: January 19, 1984 in Gurgaon,Haryana, India Headquarters : New Delhi, India Key people: Brijmohan Lal Munjal (chairman & founder)
Toshiaki Nakagawa (joint managing director) Pawan Munjal (CEO) Industry: Automotive Products: Motorcycles, Scooters Revenue: U$ 2.8 billion Website: www.Herohonda.com
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Hero Honda is worlds third largest 2-wheeler maker. THE LICENSE RAJ : Customers in India were forced to wait 12
years to buy a scooter from Bajaj.

In the mid-1980s, Foreign companies permitted to enter the
Indian market through minority joint ventures.

Four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki,
Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda)

The 2006 Forbes 200 Most Respected companies list has Hero
Honda Motors ranked at 108.

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Company Profile
Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company, India. During the 1980s, the company
introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it Shut it - Forget it' that emphasized the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception.
By 2002 Hero Group had sold 86 million
bicycles .
Today Hero Honda has an assembly line
of 9 different models of motorcycles .

Currently the largest producer of
Two Wheelers in the world.

Sold 3 million bikes in the year 2005-06.
Hero Honda Ambition 133,135 Hero Honda CD 100,CD SS, CD Dawn Hero Honda Splendor , Splendor+ , Super Splendor,
Splendor NXG Hero Honda CBZ , CBZ Xtreme Hero Honda Passion , Passion+ , Passion Pro Hero Honda Karizma Hero Honda Hunk Hero Honda Pleasure Hero Honda Glamour
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1983 : Joint Collaboration Agreement with Honda Motor Co. Ltd.
Japan signed 1984: Hero Honda Motors Ltd. incorporated 1985 :First motorcycle "CD 100" rolled out 1987:100,000th motorcycle produced 1991: 500,000th motorcycle produced 1992 : Raman Munjal Vidya Mandir inaugurated 1994 : New motorcycle model - "Splendor" introduced 2000: 4,000,000th motorcycle produced Splendor declared 'World No. 1' - largest selling single twowheeler model 2001: One million production in a single year : 5,000,000th motorcycle
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2003: Becomes the 1st Indian Company to cross the 7 million sales
Splendor has emerged as the World's largest selling model for the third calendar year in a row (2000, 2001, 2002) New motorcycle model - "Karizma" introduced
2005 : Hero Honda is the World No. 1 for the 4th year in a row
Super Splendor , CD Deluxe , Glamour ,Achiever introduced
First Scooter model from Hero Honda - "Pleasure" introduced
2006 : Hero Honda is the World No. 1
for the 5th year in a row
Hero Honda Bajaj TVS Yamaha LML Kinetic Royal Enfield Majetic
Management introduced new ideas coupled with improved terms of agreement for their joint venture Two primary goals in mind Continuing their success Maintaining their existing market share
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Environment Policy
Integrate environmental attributes and cleaner production in all
business processes Substitution of hazardous chemicals where viable and strengthen the greening of supply chain.
Quality Policy
Excellence in quality is the core value of Hero Honda's
philosophy. Innovation in products, processes and services. Continuous improvement in total quality management systems.
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Safety Policy
Committed to safety and health of its
employees and other persons. Ensuring compliance with all applicable legislative requirements. Promoting safety and health awareness amongst suppliers & contractors. Continuous improvements in safety performance through precautions besides participation and training of employees.
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STOCK HISTORY
Details of issue of Equity Shares since beginning
Date of Approval Date of Issue 19.01.84 09.08.1984 09.08.1984 19.03.85 29.04.87 Particulars of Issue Subscription shares Public Issue Issue of Rights Shares in the ratio of 15:50 Issue of Bonus Shares in the ratio of 1:4 Issue of Bonus Shares in the ratio of 1:1 No. of Shares 150 11999985 3975000
09.08.1984
07.02.1995
3993750
09.08.1984
28.09.1998
19968750
09.08.1984
26.03.2001
Sub-division of Equity 199687500* Shares of Rs. 10 each Into 5 Equity Shares of Rs. 2 each
* Equity Shares of Rs. 2 each.
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SALES RECORDS
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PROFITS ANALYSIS
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Strengths
Ability to understand customers needs and wants Recognized and established brand name Effective advertising capability
Weaknesses
R&D is not close to the Hero manufacturing plant Hero is vulnerable in the joint venture because Honda Motor Company has so much power
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Opportunities
Global expansion into the Caribbean and Central America Expansion of target market (include women) Become Indias leader in the scooter market
Threats
Honda Motorcycles and Scooters India can take away market share and cause joint venture to go sour Bajaj Motors is a strong competitor
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NDTV Profit Business Leadership Award 2008 TopGear Design Awards 2008 - Hunk: Bike of the Year Award Asian Retail Congress Award for Retail Excellence - Best
Customer Loyalty Program in Automobile category NDTV Profit Car India & Bike India Awards - Bike Manufacturer of the year Overdrive Magazine - Bike Manufacturer of the year
TNS Voice of the Customer Awards:
No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe No. premium motorcycle CBZ Xtreme
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25-year old joint venture with Japans Honda Motor ,
deadline in 2014 The Munjals of the Hero group and Honda Motors are equal partners in Hero Honda, Indias largest motorcycle company. Honda decided to establish its 100% subsidiary in India and produce scooters and motorcycles. The two partners have also not agreed on the issue like Hondas desire that the JV firm join its umbrella parts company Honda Motor India.
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Yes!
Established name and dominant market position Strong Marketing Department Local Knowledge Technological Advancements Introduction of scooter
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1985 CD-100
1989 SLEEK 1994 SPLENDOR 2007: HUNK 1999 CBZ 2001 PASSION 2002 AMBITION
2005: ACHIEVER
JOURNEY OF 2005 : GLAMOUR HERO HONDA

2003 KARIZMA 2005: PLEASURE
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Thank you!

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Hero Honda Motors Limited, based in Delhi, is the world's

Largest manufacturer of motorcycles .

Group of India and Honda of Japan.

years to buy a scooter from Bajaj.

Indian market through minority joint ventures.

Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda)

Honda Motors ranked at 108.

By 2002 Hero Group had sold 86 million

of 9 different models of motorcycles .

Two Wheelers in the world.

1983 : Joint Collaboration Agreement with Honda Motor Co. Ltd.

Super Splendor , CD Deluxe , Glamour ,Achiever introduced

First Scooter model from Hero Honda - "Pleasure" introduced

2006 : Hero Honda is the World No. 1

for the 5th year in a row

* Equity Shares of Rs. 2 each.

25-year old joint venture with Japans Honda Motor ,

JOURNEY OF 2005 : GLAMOUR HERO HONDA

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