(Client) CDM Untukmu, Ku Akan 2024 Kol Storyline
(Client) CDM Untukmu, Ku Akan 2024 Kol Storyline
(Client) CDM Untukmu, Ku Akan 2024 Kol Storyline
Partners:
Father’s Day:
Story of husband and wife
The Story of father & daughter
Iman Troye & Dad Scha & Awal MK & Wife Nabila Huda & Husband Layka & Husband
Noornabila & sister Elysha Sandha & Sheila Rusly Erysha & BFF Aedy & BFF
Siblings: Parents: Friendship
The Story of the sisters Story of daughter & MIL The BFF Story
VIDEO SET TONE & MANNER
Frame 1 : ESTABLISH KOL AT THEIR FAVORITE SPOTS Frame 2 : KOL INTRO THE PERSON THEY LOVE
Frame 3 : KOLS SHARE STORIES/MOMENTS
Opening with KOL sitting at their favourite spots that evokes good KOLs interact with the camera and mention the names of the person who is
Insert their photos and shared moments together as the KOLs interact with
memories together of the person they love. The CDM UntukMu, Ku Akan pack significant in their lives and tell the background story what makes them
the camera
will be on the table throughout the video willing to sacrifice and go beyond
For eg “Dad, I’m proud of you for knowing what i love to do, for
The video intro start with “Papa…./Sayang/Adik/Kakak or the name of the
always giving me so much time and encouraging me in music”
partner/friend”
CAPTION:
@Cadbury_MY
#ForYouIWould
#SelaluAdaLebihUntukDiberi
IMAN TROYE & DAD - UNTUKMU PAPA, KU AKAN..(IGS EDITED ) APPROVED
CAPTION:
@Cadbury_MY
#ForYouIWould
#SelaluAdaLebihUntukDiberi
CAPTION:
@Cadbury_MY
#ForYouIWould
#SelaluAdaLebihUntukDiberi
Scene 1 : Opening Iman is sitting on the couch ( her and her father’s favourite spot) , where they spend most of their time together talking about music. On the table
is the CDM package “Untukmu, Ku Akan”. She watches at the CDM and interacts with the audience
Iman : Papa…terima kasih sebab selalu ada dan support Iman sampai harini (Thank you for always being there for me)
Scene 2 : Flashback Iman and her father sharing special moments together. Inserting photos of Iman when she just starting her singing career.
Iman : Papa Iman memang suka muzik! Papa selalu harap satu hari nanti anak dia sendiri yang akan perform atas pentas.
Scene 3 : Shots of Iman and her father singing in the car. We can also see incidental shot of CDM packages in the car as well. Iman and her father enjoy eating CDM
in the car
Bila papa tau Iman minat muzik, papa lah yang banyak bagi sokongan. Sampai papa sanggup belikan set karaoke untuk praktis vokal dekat rumah.
Walaupun Iman ni “stage fright” , selalu panik setiap kali atas pentas sampai harini . Tapi….(paused)
Scene 3 : Her act of sacrifice. Insert photos/videos of Iman’s performance and music achievements.
Iman : Untuk Papa, Iman sanggup buang perasaan takut dan perform depan orang ramai. Hilang rasa takut dan happy sangat bila tengok papa senyum dan
bangga setiap kali Iman sukses kat pentas.
Scene 4 : Iman takes the CDM Untukmu, Ku Akan pack and writes something on it. As she writes, she eats the CDM and continues writing the message on it.
CDM Message : Untukmu, Ku akan buatmu rasa bangga ( I promise to make you proud)(tbc she wilL surprise her father with a special song dedicated for him)
Iman : Untuk Papa, Iman akan sentiasa buat papa bangga dan kerja keras untuk capai impian kita bersama. I Love You Papa!
Scene 5: End with CTA . Iman smiles at her father and hands him CDM Untukmu, Ku Akan. to her father and hugs him. Later she turns to the audience and asks
what would you do for your loved one.
Iman : Korang pulak apa yang korang sanggup buat untuk yang tersayang? Jangan lupa share dengan Iman OK.
At the end, the camera pans back. CDM Untukmu , Ku Akan in focus and the silhouette of Iman and Papa disappear into the background.
Frame 1 : Opening with Iman bringing the CDM UntukMu, into the living room. She looks happy
and interacts with the camera. .
IGS 1 -TEASER EDITED FROM REEL Iman: Korang pun tau kan Cadbury Dairy Milk ni favourite Iman. Bila kat rumah atau kat
studio memang kenalah simpan stok coklat ni
Scene 1 : Iman is sitting in her and Dad’s favourite spot (on the couch), where they spend most of
their time together talking about music. On the table is the CDM package “Untukmu, Ku Akan”. Frame 2: Iman shows the camera the CDM UntukMu special edition
She watches at the CDM and interacts with the audience
Iman VO : Yang ini Limited Edition tau . Korang boleh tulis mesej atas pek ni and give to
Iman : Papa…terima kasih sebab selalu ada dan support Iman sampai harini (Thank you for someone special or the loved one!
always being there for me)
Frame 3: Iman then continues to write on the package for her best friend. Cut to Iman opening the
Scene 2 : Her act of sacrifice. Insert photos/videos of Iman’s performance and music achievements. Cadbury Milk Chocolate and taking a piece for herself.
Iman : Untuk Papa, Iman sanggup buang perasaan takut bila perform depan orang ramai. Memang rugilah kalau tak try , rasa chocolatey and creamy chocolate ni yang buat Iman
terpikat! (she put in her mouth as she continues to write messages on the CDM package)
Scene 3: End with CTA . Iman sing dedicated song for her father and hands him CDM Untukmu,
Ku Akan. to her father and hugs him. Later she turns to the audience and asks what would you do Iman VO: Yang ini limited edition tau .
for your loved one.
Frame 4: Cepat-cepat beli sekarang kat kedai berhampiran atau beli je online!
Iman : Korang pulak apa yang korang sanggup buat untuk yang tersayang? Jangan lupa share
dengan Iman OK. Ending with camera focus Iman continue eat and shows CDM Untukmu, Ku Akan dedicated to her
father and mother
Frame 1 : Opening with Scha & Awal sitting in the living room. The CDM Untukmu on the side table next to Scha before they start talking about their partners.
The couples share about “What they would do for each other” and what keeps them together
Scha: I believe in ‘Jodoh dan Pertemuan” dan ditentukan. And that’s one of the reasons I know Awal is someone I want to be with for the rest of my life . (insert the wedding
photos/videos)
Awal: Scha is a caring and calm person to me and family. It was love at first sight. I love her, so I will support her unconditionally and be the best husband and father to our family.
Frame 2:
SUPERS : WHAT WOULD YOU DO FOR EACH OTHER ?
Scha : Marriage is much more about commitment. For You, I would learn a different lifestyle and different habits, and I would still do it
Frame 3 : Flashback Scha writes the message for Awal on the CDM Package and smiles . She takes one piece of CDM and enjoy eating and continues writing
Scha: Sometimes when he cannot change, I change (she talks to Awal and looks at the camera), For you, I would accept you the way you are . That’s how we get along.
Frame 3 :
SUPERS : DO YOU OFTEN DISAGREE WITH EACH OTHER?
Scha: Arguing in a relationship is normal and can even be healthy, but I think communication is one of the most important things. You need to communicate with each other. (she
takes the CDM and gives to Awal )
Awal : We will talk to each other and solve the problem before we go to bed. And what always brings us together - mestilah our favourite chocolate. (he shows the CDM to the
camera).. Yes she knows me well (smiles at Scha)
Frame 4 : CTA and Scha interact with the camera and ask the audience what they would do for the love one.
Scha : What you would do for your loved one? Share dengan Scha and Awal ok !
Ending with the camera pans to CDM Package written - “For You , I would Seek Every Joy” Love, Scha . Both of them enjoying CDM in the background
APPROVED - POSTPONED
SHOOTING TBC
SCHA AL YAHYA & AWAL ASHAARI IGS
Frame 3 : Flashback Scha writes the message for Awal on the CDM Package and smiles . She takes Frame 2: Scha unwraps the CDM and eats with happy face expression.
one piece of CDM and enjoy eating and continues writing
Scha : Creamy dan smooth coklat ni. Favorite Awal jugak ni , sebab tu kena selalu ada stok kat
Scha: Arguing in a relationship is normal and can even be healthy, but I think communication rumah.
is one of the most important things. You need to communicate with each other. (she takes the
CDM and gives to Awal ) Frame 4: Cut Scha to writing a message on the CDM packaging and CTA
Awal : We will talk to each other and solve the problem before we go to bed. And what always Scha : Korang takkan tengok je, cepat-cepat dapatkan this Cadbury Dairy Milk Limited edition
brings us together - mestilah our favourite chocolate. (he shows the CDM to the camera).. Yes ni sebelum sold out!
she knows me well (smiles at Scha)
For You, I Would Seek Out Every Joy, 🤍 Scha
Frame 4 : CTA and Scha interacts with camera and ask the audience what they would do for the loved
one.
Ending with camera focus Scha continue eat and shows CDM Untukmu, Ku Akan dedicated to her
Husband
Scha : What you would for your loved one? Share dengan Scha and Awal ok !
Opening in Interview style. In the living room, we asked Abil to explain who she will choose: herself or the people she loves
SOALAN :
DIRI SENDIRI ATAU PASANGAN YANG PENTING ? (Who first? You or the people you love)
Scene 1 : Abil speaks to the camera as if she were talking to her husband .
Abil : Untuk Abil, pasangan kita memang always comes first. Macam-macam yang kita dah lalui, the ups and downs in the relationship, with
you making many changes and sacrifices for a happy family
Scene 2: Flashback to special moments and togetherness/inserting old photos or videos.. Abil continues to interact with the audience. She looks happy
and smiles all the time during the interview. We see CDM on the table.
Abil : For You, Abil sanggup tolak tawaran kerja yang jauh-jauh, so we can spend more time together. (her sacrifices)
Scene 3 : Flashback during the wedding day and the renewal of their vow photos (tbc)
Abil: For You, Abil sentiasa belajar untuk lebih memahami antara satu sama lain . And I will always!
Scene 4 : Footage of Abil watching a football match and talking with her husband over the phone when she is away for work/shooting. We can see
CDM Untukmu on the table. Abil take one piece and puts it in her mouth and continues talking
Abil : For You, walaupun i bukan kaki bola tapi since memang fav suami, kita korbankan perasaan tak minat tu. Sekarang ni dah jadi geng
bola ( she giggles and smiles at the camera)
Scene 5: She takes the CDM and writes the message on the bar . She takes another piece of the CDM and ends with CTA
Abil: Apa pengorbanan yang korang sanggup lakukan untuk yang tersayang? Share dengan Abil tau (she interacts to the camera)
Scene 6: Ending with Abil gives the CDM to her husband (tbc husband’s appearance) and they both enjoy the chocolate together . The camera pans on
the CDM message: For You, I would sacrifice my time!
IGS 1 - TEASER EDITED FROM REEL IGS 2 - CDM PRODUCT CENTRIC & CTA
Opening in Interview style. In the living room, we asked Abil to explain who she will choose: Frame 1 : Outdoor setting . Abil taking the CDM from her bag and unwrapped the CDM packaging
herself or the people she loves and then she interacts with the camera
SOALAN : Abil : Cadbury Dairy Milk ni Kat mana-mana pun mesti kena bawak. Time shooting atau travel
DIRI SENDIRI ATAU PASANGAN YANG PENTING? (Who first? You or the people you love) memang confirm ada (she shows the bag)
Scene 1 : Camera focus on her . Abil speaks to the camera as if she were talking to her husband. . Frame 2 : She shows the Limited Edition Untukmu Packaging to the camera.
Abil : Untuk Abil, suami dan anak memang always comes first. Abil : Yang ini limited edition (shows CDM to the camera) memang sesuai nak bagi kat family,
friends or anyone special.
Scene 2: Flashback to special moments and togetherness/inserting old photos or videos.. Abil
continues to interact with the audience. She looks happy and smiles all the time during the interview. Frame 4: Abil writing the message to her daughter. She takes one piece of CDM put on her mouths
We see CDM on the table. and continue writing for her daughter - Keisha
Abil : For You, Abil sanggup tolak tawaran kerja yang jauh-jauh, so we can spend more time Abil: Rasa creamy coklat ni pulak memang tak boleh nak tolak . Rugi tak try
together.
Frame 4: CTA
Scene 3: She takes the CDM and writes the message on the bar . She takes another piece of the CDM
and ends with CTA Abil : Sekarang boleh beli online atau kedai berhampiran rumah korang je
Abil: Apa pengorbanan yang korang sanggup lakukan untuk yang tersayang? Ending with camera focus Abil continue eat and shows CDM Untukmu, Ku Akan dedicated to her
daughter
Ending with Abil gives the CDM to her husband (tbc husband’s appearance)
We have invited two friends over to have an honest conversation about each other sacrifices
Scene 1 : Opening with Erysha and her friend sitting in the living room and talking about their true friendship
Erysha: Persahabatan pun perlukan pengorbanan. Whether you sacrifice time, energy or effort for your bestie. (she looks at her BFF)
Scene 2 : Footage of Erysha looking at the WA message on the phone - “Babe…Mimi hilang 🐈😭”
Erysha : Bila you text me bagitau kucing kesayangan you hilang. Masa tu kita sama sama cari sampai jumpa, walaupun penat balik
dari shooting (her friends smile at Erysha). But if my bestie needs me, I would sacrifice my energy as long can make her happy
Scene 3 : Footage of Erysha at shooting location for her drama series . She takes CDM chocolate and enjoys it together with her bestie during her
break
Friend : Erysha ni pulak bila shooting sorang-sorang kat lokasi mula lah text suruh teman. Dah best friend, I akan drive walaupun
jauh to teman her. Yang ni ni memang kena bawak untuk dia baru senyum lebih (points to CDM)
Scene 4 : Erysha and friend watch their favourite Korean drama series and enjoy their CDM chocolate together.
Erysha : One common thing about us after busy weeks, duduk rumah and enjoying our Kpop drama with our favourite chocolate
Cadbury Dairy Milk ( she gives one to her bestie and eats it together)
Scene 5: Ending with Erysha gives the CDM to her bestie and they both enjoy the chocolate together . The camera pans on the CDM message:
For You, I would throw my plans away and just be there !
MK K-CLIQUE & WIFE IG REEL - PARTNERS
UntukMu, Ku Akan… 🤍