Chart Annotation

Toolkit
Examples and graphics for overlaying
visual annotations onto a chart
Introduction

It’s important to choose the best type of chart USE THESE CHARTS TO EXPLAIN
for communicating insights. Many beautiful
and engaging ways to plot charts are Everyone easily processes and understands the bar chart
available today. Huge databases with (measures quantity), pie chart (measures parts of 100
stunning visual intelligence can display data percent), and the line chart (measures change over time).
that whooshes across screens, unveiling
clickable layers of data beneath it. As data
sets grow ever more vast, charts are getting
more complex and sexy.

DataStory: Explain Data and Inspire

Action Through Story

Nancy Duarte

2
How to Use CHAPTERS

This Document 1 Amplify

Highlight

This document is set up to introduce you first to the simpler

Label
annotation methods—formatting parts of a chart—and grows
towards more complicated annotation methods—adding
information to a chart. Within each sub-section the complexity 2 Add Math
of the annotation formatting will increase, as well.
Bracket
The charts and graphics on these pages have been built using
the Microsoft PowerPoint® theme, so they will automatically take Delineate
on the look and feel of your own documents when pasted into
them (e.g., fonts and colors). Explode
Some of the charts’ options have been customized away from
the default settings, in order to give you a sense of how a chart
can be designed to minimize chart noise and to maximize clarity
for the audience. When copying/pasting these charts into your
3 Callout Library
own documents, reset the chart axis options and number
settings so your own data will present properly.

3
 CHAPTER ONE

Amplify
Call out a portion of data
with simple chart formatting
or by customizing data labels

4
CHAPTER ONE: AMPLIFY

Tints and shades of color make the most important

Highlight Data parts of the data story stand out. Deliberate coloring on
a chart is the first, and easiest, formatting applied
Color a data point with before adding any further elements.

a contrasting color so the Use color to subdue contextual information, highlight

main point stands out primary information, and to group and associate data
across the chart.

5
AMPLIFY » HIGHLIGHT

Column, Bar, & Stack

6
600

500 530
501

400

300

200

100

0
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

7
 530
501

438

303
250 260
240
205

108
86

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

8
 530
501

438

303
250 260
240
205

108
86

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

9
 530
501
438 435
410

260

Category 1 Category 2

Series 1 Series 2 Series 3

10
Category 6 $106.09

Category 5 $103.07

Category 4 $102.52

Category 3 $98.85

Average $98.36

Category 2 $94.37

Category 1 $85.24

11
 Category 1 178.2
Category 2 176.3
Category 3 175.2
Category 4 170.1
Category 5 170.0
Category 6 169.0
Category 7 100.0
Category 8 94.5
Category 9 93.2 Custom Legend
Category 10 91.3 Group 1
Category 11 60.0 Group 2
Category 12 58.3 Group 3

12
4000

3000
350 500 660 870 Label 1

2000
1400
1356 1275
1220 Label 2

1000

1200 1091 1091 1002 Label 3

0
Category 1 Category 2 Category 3 Category 4

13
4000

3000
350 500 660 870 Label 1

2000
1400
1356 1275
1220 Label 2

1000

1200 1091 1091 1002 Label 3

0
Category 1 Category 2 Category 3 Category 4

14
AMPLIFY » HIGHLIGHT

Line

15
0.8

0.7 Series 4

0.6

0.5 Series 2
0.4

0.3

0.2 Series 1
Series 2
0.1 Series 3
Series 4
0 Series 5
9 4 9 6 9 8 0 0 0 2 0 4 0 6 0 8 1 0 1 2 1 4 1 6 1 8 2 0
1 9 1 9 1 9 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0 2 0

16
6
Series 2

4
Series 1
3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

17
8
Series 1
7

5 Series 2

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

18
AMPLIFY » HIGHLIGHT

Pie & Donut

19
 4th Qtr
9%
3rd Qtr
10%

2nd Qtr 1st Qtr

23% 59%

20
 33%
Generic Label

Section 3
54%

Section 2
13%

21
 4th Qtr
1st Qtr

3rd Qtr
22 %

2nd Qtr

22
 4th Qtr
1st Qtr

3rd Qtr
22 %

2nd Qtr

23
 4th Qtr
1st Qtr

3rd Qtr

22 %

2nd Qtr

24
 4th Qtr
1st Qtr

3rd Qtr
22 %
Generic Label

2nd Qtr

25
 4th Qtr
1st Qtr

3rd Qtr

22 %

2nd Qtr

26
 49 %
75 %
90 %

Generic Label Generic Label Generic Label

27
CHAPTER ONE: AMPLIFY

Good data labeling not only reduces chart noise,

Label Data but also increases legibility and hierarchy.

Be careful not to over-label. Rather, show

Create large, graphical labels
required default labels subtly for context, and
to make data points clear then custom format strategically to amplify the
narrative in the chart.

28
AMPLIFY » LABEL

Column, Bar, & Stack

29
 38
$
22M
Generic Label
31
Lorem ipsum dolor sit amet
consectetur adipiscing elit

18
14

Category 1 Category 2 Category 3 Category 4 Category 5

30
 38
Category 1
31
Category 2

18
Category 3 14
Category 4
8
Category 5

31
 2008

2500 2005
2250
1500
2002
2000 550
1999
500
1500

1000

500

0
1994199519961997199819992000200120022003200420052006200720082009201020112012201320142015

32
 305 294 280

1300 1400 1500

219 230 269

56 82 124

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

33
140 Generic Label

120 130,000+
Lorem ipsum dolor sit
100 amet consectetur

80

60

40

20

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

Phase 1 Phase 2 Phase 3

34
Generic Label
Lorem ipsum
dolor sit amet
34

29
27

21
18 19

14
12
8

Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9

35
600 Generic Label

500
501

400 Generic Label

300
303

200

100

0
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

36
1600

1400

1200 Generic Label

1000
$
260M
Lorem ipsum
dolor sit amet
800

600

400

200

0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

37
2000

1500
Generic Label
$
900M
Net Revenue
1000

500

0
1999200020012002200320042005200620072008200920102011201220132014201520162017201820192020

38
2000

Generic Label
1500
$
900M
Net Revenue
1000

500

0
1999200020012002200320042005200620072008200920102011201220132014201520162017201820192020

39
 530
501

Generic Label 438

Lorem ipsum dolor sit amet,
consectetur adipiscing elit
303
250 260
240
205

108
86

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

40
 530
240M
$
From 60K
Units

86

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

41
 38M

31M

18M
14M
8M

Generic Label Generic Label Generic Label Generic Label Generic Label
Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor
sit amet allepsis sit amet allepsis sit amet allepsis sit amet allepsis sit amet allepsis
stator alascum stator alascum stator alascum stator alascum stator alascum

42
 38M 31M 18M 14M 8M

Generic Label Generic Label Generic Label Generic Label Generic Label
Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor
sit amet allepsis sit amet allepsis sit amet allepsis sit amet allepsis sit amet allepsis
stator alascum stator alascum stator alascum stator alascum stator alascum

43
60 1995 2020
$
36M $
20M $
45M
50

40

30

20

10

Generic Label Generic Label Generic Label

44
 Generic Label 530
01 Lorem ipsum dolor
sit amet, consectetur

Generic Label 303

02 Lorem ipsum dolor
sit amet, consectetur 250

Generic Label
03 Lorem ipsum dolor
sit amet, consectetur

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

45
 Category Six 3.2

Category Five 5.4

Category Four 6.1

Category Three 4.7

Category Two 7.1

Category One 9.1 9M

46
Longer category label bar chart 5 14 Generic Label
Lorem ipsum dolor sit
amet, consectetur
Longer category label bar chart 2 20 adipiscing elit

Longer category label bar chart 4 24

Longer category label bar chart 3 29

Longer category label bar chart 1 38

47
Custom long generic label
14

Custom long generic label

20

Custom long generic label

24

Custom long generic label

29

Custom long generic label

38

48
Custom long generic label
38
Custom long generic label
29

Custom long generic label

24

Custom long generic label

20
Custom long generic label
14

49
4000

3000
350 500 660 870 975 1250 Label 1

2000
1400
1356 1275
1220 1100 1000 Label 2

1000

1200 1091 1091 1002 1091 1091 Label 3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6

50
3500

350 500 660 Series 1

870

1400
1750 1356 1275
1220 Series 2

1200 1091 1091 1002 Series 3

Generic Label Generic Label Generic Label Generic Label

Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum
dolor sit amet dolor sit amet dolor sit amet dolor sit amet
allepsis conqu allepsis conqu allepsis conqu allepsis conqu

51
AMPLIFY » LABEL

Line

52
0.8

0.7 000 Generic Label

0.6
000 Generic Label
0.5
000 Generic Label
0.4
000 Generic Label
0.3

0.2

0.1

0
19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20

53
7
Generic Label
Lorem ipsum dolor sit
6
amet, consectetur
adipiscing elit Series 2
5

3
Series 1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

54
0.8
Generic Generic
0.7 Label Label
0.6

0.5

0.4

0.3

0.2 Series 1
Series 2
0.1 Series 3
Series 4
0 1999 2013 Series 5
19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20

55
7

5
$
650M Series 2
Generic Label

3 Series 1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

56
10

9 $9M
8 at peak
7

0
Category 7 Category 2 Category 3 Category 4 4
Category Category 5 Category 6 Category 7

57
9

8M
5

3 Units
2

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 6
Category Category 7

58
6
Generic Label Series 2

4
Series 1
3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

59
 2016 2017 2018 2019 2020

38 31 18 14 8
Label Label Label Label Label

60
AMPLIFY » LABEL

Pie & Donut

61
 Generic Label
$650M Lorem ipsum
Dolor sit amet allepsis
conquistator alascum

Category
57%

Category
14%

62
 11%
$1.4M in 2019

Generic Label 2

Generic Label 1

63
Generic Label Generic Label
$29M Lorem ipsum $23M Lorem ipsum
Dolor sit amet allepsis Dolor sit amet allepsis
conquistator alascum conquistator alascum

32%
40%

27%

Generic Label
$20M Lorem ipsum
Dolor sit amet allepsis
conquistator alascum

64
 Generic Label
$18M Lorem ipsum
Dolor sit amet allepsis
conquistator alascum Generic Label
6%
$95M Lorem ipsum
12% Dolor sit amet allepsis
34% conquistator alascum
Generic Label
$32M Lorem ipsum
Dolor sit amet allepsis 17%
conquistator alascum

Generic Label 31% Generic Label

$46M Lorem ipsum $86M Lorem ipsum
Dolor sit amet allepsis Dolor sit amet allepsis
conquistator alascum conquistator alascum

65
 $95M Lorem ipsum
Dolor sit amet allepsis conquistator
alascum bibendum lacus nec ligula mattis

6% $86M Lorem ipsum

Dolor sit amet allepsis conquistator
12% 34% alascum bibendum lacus nec ligula mattis

$46M Lorem ipsum

17% Dolor sit amet allepsis conquistator
alascum bibendum lacus nec ligula mattis

$32M Lorem ipsum

Dolor sit amet allepsis conquistator
31% alascum bibendum lacus nec ligula mattis

$18M Lorem ipsum

Dolor sit amet allepsis conquistator
alascum bibendum lacus nec ligula mattis

66
 Category 4

$650M Category 1
Category 3 Net Revenue,
Projected 2020

Category 2

67
 16%
Lorem ipsum dolor
sit amet consectetur
adipiscing elit

Generic 60%
24% Label Lorem ipsum dolor
sit amet consectetur
adipiscing elit
Lorem ipsum dolor
sit amet consectetur
adipiscing elit

68
Product A Product C
20% 33%

Generic
Product B Product D
22%
Label 25%

69
Product A
27% (5.4M)

Generic Product C
Label 41% (8.2M)

Product B
31% (6.2M)
70
 Generic Label
57%

71
 $9.2M 560K 210K

91% 53% 19%

Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur amet, consectetur
adipiscing elit adipiscing elit adipiscing elit

72
 49% 57%
Generic Label Generic Label
Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur
adipiscing elit adipiscing elit

73
 49% 75% 90%

Generic Label Generic Label Generic Label

Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur amet, consectetur
adipiscing elit adipiscing elit adipiscing elit

74
 CHAPTER TWO

Add Math
Include aggregate information on a chart in
order to make the data meaning more clear

75
CHAPTER TWO: ADD MATH

The relationship between—or importance of—two or

Bracket Data more data points can be made clearer by adding a
simple line and label for grouping or association.

Convey difference, summation, This type of annotation almost always sums up the
and correlation of data by reason you’re showing this chart and should be
formatted with plenty of space around it.
showing some math

76
ADD MATH » BRACKET

Column, Bar, & Stack

77
 698 Total
Sales

303

240

175
155

108
86

1980 1985 1990 1995 2000 2005

78
 303

438 240

175
155

108
86

1980 1985 1990 1995 2000 2005

79
250

200
40%
150
28%
100

50

0
2000 2005 2010 2015 2020

Series 1 Series 2

80
45% 32% 31%
5.5
5.3
5.1

4.0 3.9
3.8

Category 1 Category 2 Category 3

Series 1 Series 2

81
 ~5x
1914

1397

56x 744
1020

543
397
290
211
101 147
19 30 46 70
5 7 11
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

82
 Label

64%
303
240
175
155
108
86

2017 2018 2019 2020 2021 2022

83
 165

130 +74
+43 93

73

Category 1 Category 2 Category 3 Category 4

84
 43%
Increase +74M 165

+43M 130

93
73

Category 1 Category 2 Category 3 Category 4

85
 303
263
Total Sales 240

175
155

108
86

1980 1985 1990 1995 2000 2005

86
 263
Total Sales 303

240

175
155

108
86

1980 1985 1990 1995 2000 2005

87
 303

128M
Increase due to targeted restructure
between 2000 and 2005

175

125
108
86 95

1980 1985 1990 1995 2000 2005

88
 $
22M
Generic Label

Category 1 Category 2 Category 3 Category 4 Category 5

38 31 18 14 8
Label Label Label Label Label
89
4.0 4.0

3.0
45% 3.0

more
146% more
2.0 2.0

1.0 1.0

0.0 0.0
1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

90
2500 2500
2249 1630 2249
+62%
+28%

1250 1250

860 860

0 0
Category 1 Category 2 Category 3 Category 1 Category 2 Category 3

91
100%

75%

+2.0M
-2.6M +1.0M
Series 3
50% Series 2
Series 1

25%

0%
Category 1 Category 2 Category 3 Category 4

92
100%

Series 3
Series 2
75%
Series 1

50%

6.7M 5.7M 7.0M 8.3M

25%

0%
Category 1 Category 2 Category 3 Category 4

93
100%

4.5
75%
Category 1
39%
2.1
YoY
Category 2
50%

Category 3 3.2

25%

Category 4 4.3

0%

94
Category 5 14

Category 2 20

Generic Label
Category 4 24 Lorem ipsum dolor sit
amet, consectetur
adipiscing elit

Category 3 29

Category 1 38

95
ADD MATH » BRACKET

Line

96
6
Series 2

4 - 41% YoY Series 1

3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

97
6

5
-$230M
Generic Label
Lorem ipsum dolor sit
4
amet, consectetur
adipiscing elit
3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

98
6

2
105%
1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

99
6

2
105%
1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

100
6

5 -65%
4

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

101
60%

50%

40%

30%
458K Units
2009 – 2013

20%

10%

0%
9 99 000 001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023 024 025
1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

102
6

5
Series 2

4
Generic Label

3
Series 1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

103
6
Series 2

5
Generic
4 Label
Series 1
3

1
$450M

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

104
6
Series 2

Generic
4
Label
Series 1
3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

105
8

7
Generic Label
6 Series 1

Series 2
1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

106
4.0

+$101M -$130M
36% Change -24% Change
3.0

2.0

1.0

0.0
Q4 '17 Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 Q2 '19

107
ADD MATH » BRACKET

Pie & Donut

108
 Category
11%

36%
Category
25%

Category
64%

109
 Category

36% 11%

Category
25%

Category
64%

110
 Category
25%

36%

Category
64%
Category
11%

111
 Category 1

36%

Category 2 Category 3

112
36%

113
 Category
11%
36%
Category
25%

Category
64%

114
 Category X

Label

36%
$4.6M Lorem ipsum
Category Z

dolor sit amet consec

actetur adipiscing elit Label

Category Y
64%
$8.6M Lorem ipsum
dolor sit amet consec
actetur adipiscing elit

115
AMPLIFY

Sometimes delineation notes need to be

Delineate Data formatted to stand out as the focus on a chart,
and sometimes they should only subtly
Overlay a benchmark or provide context.

goal-line to draw attention Make sure delineation lines add needed

to shortfalls and surpluses information, and do not confuse information that’s
already there.

116
ADD MATH » DELINEATE

Column, Bar, & Stack

117
Label

64%
$8.6M Lorem ipsum
dolor sit amet consec
actetur adipiscing elit

303
240
175
155
108
86

2017 2018 2019 2020 2021 2022

118
1000

800 Generic Label Generic Label

Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
consec actetur adipiscing elit consec actetur adipiscing elit
600

530
501
400 438

303
250 240 260
200
205

86 108
0
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

119
700

600

2025 Goal
500
≥ 500
400
Series 2
Series 1
300

200

100

0
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

120
600

500
Generic Label
400

300

200

100

0
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

Series 1 Series 2

121
ADD MATH » DELINEATE

Line

122
12
10K
10

6
Minimum 5K
4

0
Category Category Category Category Category Category Category Category Category Category
1 2 3 4 5 6 7 8 9 10

123
6

4
Label

3
Label

2
Label
1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

124
100%
Generic Generic
Label 1 Label 2

50%

0%
9 99 000 001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023 024 025
1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

125
120 Generic Label Generic Label Generic Label Generic Label
Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet consec actetur amet consec actetur amet consec actetur amet consec actetur
100 adipiscing elit adipiscing elit adipiscing elit adipiscing elit

80

60

40

20

0
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16

126
 5.4

7.8M
4.6

4.0
3.5

2.8
2.4
1.9

Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

127
10

Alpha Beta
8 Release Release

Series 1
4

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Phase 1 Phase 2 Phase 3
128
3.0 $
4.5M
2.5

2.0
2.5M

1.5

1.0
1M
0.5
800K

0.0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

129
3.0

2.5

2.0
Generic Generic
1.5
Label Label

1.0

0.5

0.0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

130
5.0

Forecasted 2020

$15.3M
Reduction

2.5

Current

Proposed

0.0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

131
 9.0

6.0
5.0
4.5 4.5
4.0
3.0

Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

132
ADD MATH » DELINEATE

Pie & Donut

133
 66%
Current

$2.5M
Progress
$4.7M
Goal

134
 66%
Current

$2.5M
Progress
$4.7M
Goal

135
$3M
Progress
$15M
20% Goal
Current

136
 50%
Current

$3.1M
Progress

$6.2M
Goal

137
ADD MATH

Secondary charts that appear to “explode” from a

Explode Data primary chart can be useful for providing
dimension in data narrative.
Break out deeper segmentation
Make sure there is enough space for the second
within a larger category chart to be clearly marked, as needed.

138
ADD MATH » EXPLODE

Column, Bar, & Stack

139
10

8 10%
1
7 5
%
6 Category 1
5 Category 2
Category 3
4 75%
3

0
Category 1 Category 2

Series 1 Series 2

140
 9.5
3.5

7.1

2.3
Series 1
Series 2
1.8

3.1
2.4

Category 1 Category 2 Category 1 Category 2 Category 3

141
 $1.3M
Total

Phase 3

700
Phase 2
438

Phase 1
145
2020 2025 2030 2030 Total

142
81 65 41 81 74

Generic
Label

48 36 28 41 31

Cat 1 Cat 2 Cat 3 Cat 4 Cat 5 Generic

Label
143
Category 5 14 48% Generic
Label

Category 4 24 36%

Category 3 29 28%
Generic
Label
Category 2 20 41%

Category 1 38 31%

144
Generic long label name
87M
14

Generic long label name

20

Generic long label name

24

Generic long label name

29

145
ADD MATH » EXPLODE

Line

146
14
3.5

12 2.3
1.8

10 Category 1 Category 2 Category 3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6

147
6

2.3 3.5 1.8

4 Category 1 Category 2 Category 3

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8

148
 Generic Label Generic Label
3.5 $4.7M $8.2M
3.0

2.5

2.0

1.5

1.0

0.5

0.0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

149
 6 Generic Label
6 5
4
3
5 2
1
0
4

6 Generic Label
3 5
4
3
2 2
1
0
1

6 Generic Label
0 5
1 2 3 4 5 6 7 8 9 4
o ry o ry o ry o ry o ry o ry o ry o ry o ry
g g g g g g g g g 3
a te a te a te a te a te a te a te a te a te 2
C C C C C C C C C
1
0
150
 Generic Label
7
Generic Label

6
Generic Label

4 Series 2

3 Series 1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

151
 Generic Label
6
11% Generic Label

5 Series 2
Generic Label 25%

64%
4

3
Series 1

0
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7

152
ADD MATH » EXPLODE

Pie & Donut

153
Generic Label
28%
4.0

2.0

0.0
Category 1 Category 2 Category 3

Generic Label
72%

154
Generic Label
$9.3 Generic Label
($M)

28%
Generic Label 60%

Generic Label 25%

Generic Label 15%

72%

Generic Label

155
 $6.7 Generic Label
($M)

Generic Label Generic Label

28% $2.4

Generic Label
$4.3
72%

Generic Label

156
Generic Text Segment 3

20%

50% Segment 1

30%

Segment 2
157
 CHAPTER THREE

Callout Library
Grab a stylized annotation for your
own charts. Shapes and text are grouped
and formatted for easy customization.

158
 00%
Sample Sample
00% callout text callout text 00%
Sample
callout text

Sample
00% 00% 00% callout text
Sample Sample
callout text Supporting text
callout text
Supporting text

159
 Sample
00% callout text SAMPLE TEXT
SAMPLE TEXT
Supporting text
Supporting text

Sample Sample 00%

00 callout text 00 callout text Sample
callout text

160
 Sample Sample
callout text callout text
00% Sample 00%
00% callout text
00%

Sample callout text

00% 00M Sample callout text
Sample 01
Supporting callout text
callout text

161
SAMPLE TEXT 00% 00%
Sample
Supporting callout text callout text Sample
callout text
Supporting callout text

00% Sample
callout text 00% 00%
Sample callout text

162
00M 00M 00M

00M 00M 00M

163
 Sample callout
Sample text
00%
callout text 00% Supporting
Supporting callout text callout text

Sample Sample callout

00% callout text text 00
Supporting text Supporting callout text Supporting
callout text

164
 00% 00%
Sample Sample callout text 00% Sample
callout text
Supporting
00M Sample
callout text

callout text Supporting callout text

callout text

165
Thank You
www.duarte.com/datastory