CATERING BASICS - Edited

SESSION 1
Catering
Service:
The Basics
WHAT IS CATERING?
PROVISION OF FOOD AND
BEVERAGE FOR A SCHEDULED
EVENT OR TIME
• USUALLY HAVE A PRE-ARRANGED CONTRACT
• WITH LIMITED MENU (but depending on the
contract)
• WITH A SPECIFIC COST
• SPECIFIC AUDIENCE
• FOOD IS EXTENSIVELY PREPPED AHEAD OF TIME
A CATERING SERVICE
USUALLY INCLUDES:
• FOOD • VENUES
• BEVERAGES • MENU
• SETTINGS PLANNING
• SERVICE • SEATING
STAFF • LINENS &
OTHER
EQUIPMENT
CATEGORIES OF
CATERING
• INSTITUTIONAL • SOCIAL
• FOR PROFIT • NON PROFIT-
DRIVEN
CATERER PROFILE/SKILLS
• CULINARY TALENT
• BUSINESS SENSE
• DESIGN SKILLS/SENSE OF STYLE
• INTERPERSONAL SKILLS
• HEALTH & FOOD SAFETY TRAINING
• NETWORKING ABILITY
CATERING IDENTITY
• FIND/CREATE YOUR NICHE

• PLATTERS
• DESSERTS
• DIETARY CONCERNS
• CULTURAL
Different Types of
Catering Services
INSTITUTIONAL CATERING
 CONTRACTED FOOD SERVICE
 includes school, colleges,
universities, hospitals, orphanages,
old age homes, prisons etc.
 Some of these establishment does
not required any payment for the
provision of food and beverage.
INSTITUTIONAL CATERING
“CONTRACT FEEDER” • RESPONSIBILITIES
-LESS CREATIVE -ALL FOOD IS
OPERATION ORDERED AND
EXAMPLES: PREPARED
COLLEGES -STAFFING
HOSPITALS -MAINTENANCE
NURSING HOMES -EFFICIENT
MOBILE CATERING
TAKING FOOD TO WHERE THE MARKET IS
• LOW-END
• FOOD TRUCKS
*REQUIRE PERMIT
*INSURANCES
*KEEN PLANNING
*LIMITED MENU ITEMS
MOBILE CATERING
TAKING FOOD TO WHERE THE MARKET IS
• HIGH-END
• TRAILERS
*REQUIRE FLEXIBILITY
*ATTENTION TO DETAIL
*DIVERSE PERSONALITIES
*TIME CONSTRAINTS
*STATE OF THE ART
EQUIPMENT
*STRESSFUL
TRANSPORT CATERING
 Provision of food and beverages to
passengers, before, during and after a
journey on trains, aircraft and ships and in
buses or private vehicles is termed as
transport catering.
 These services may also be utilized by the
general public, who are in the vicinity of a
transport catering unit.
 The major forms of modern day transport
catering are airline-catering, railways
catering, ship catering and surface catering
Examples of Transport
Catering
INDUSTRIAL CATERING
 provision of food and beverages to ‘people at
work,’ in industries and factories at highly
subsidized rates
 Catering for a large workforce may be
undertaken by the management itself, or may
be contracted out to professional caterers.
 Depending on the choice of the menu
suggested by the management, catering
contractors undertake to feed the workforce
for a fixed period of time at a predetermined
price.
Examples of Industrial
Catering
CATERING SERVICE
based on LOCATION
ON-PREMISE CATERING
• FOOD PREPARATION IS ON-SITE WHERE
THE EVENT WILL TAKE PLACE
• EXAMPLES…..
• CRUISE SHIPS COUNTRY CLUBS
• RESTAURANTS RELIGIOUS
GROUPS
• BANQUET HALLS PRIVATE CLUB
• HOTELS RESORTS
OFF-PREMISE CATERING
•HAS PRODUCTION FACILITY BUT
EVENTS ARE HELD ELSEWHERE
• CATERER OFTEN • REQUIRES PHYSICAL

TRANSPORTS FOOD TO STRENGTH
CHOSEN LOCATION
• TIME COMMITMENT
• REQUIRES LESS FOR TRANSPORT
CAPITAL/OVERHEAD (LOGISTICS)
• LESS VISIBLE LOCATION • EQUIPMENT
IS ACCEPTABLE RENTALS
• LESS LIMITATIONS • LESS CONTROLS
EXIST
Skills Needed in the Catering
Business
• Culinary skills is one of the essential skills that an individual should
have in starting a catering business or he/she have someone who have
an excellent culinary skills.
• But aside from this, it is empirical as well to possess managerial skills
to be able to handle the business wisely.
• This skills are:
• 1.Organization Skill
• 2. Financial Skill
• 3. Leadership Skill
• 4. Marketing Skill
• 5. Customer Service Skill
Business
1. ORGANIZATION SKILL
• This vital in running a business
• This includes the activity of planning, budgeting,
controlling , organizing, as well as staffing and
marketing.
• Being able to schedule events ahead of time and
ensuring that all services to be offered are available; the
necessary staff available to work should also be put in
mind.
• Dealing with paper works is also necessary especially in
conducting inventory, handling contracts and such
Business
2. FINANCIAL SKILL
• generally this skill need to be taught,
especially when it comes to budgeting,
forecasting, accounting, revenue
management, and cost controls.
• Without these financial skills, one can
quickly lose sight of her/his budget and the
possibility that she/he may be losing money
already.
Business
3. LEADERSHIP SKILL
• hiring employees who not only cook or bake
food but also able to work events mis necessary.
• Leading a team to achieve the desired output
by the client will be put into play.
• There is also a need to know how to plan out
large events strategically as well as how to
motivate all the staff and ensure that they
remain productive.
4. MARKETING SKILL
• Promoting any product, service, or idea encompasses
many different marketing skills and personal qualities:
• The process begins with analyzing the audience and
defining their perceptions of the product, service or idea.
• Identifying those features or aspects of what are needed
in marketing that will be most appealing to the audience
is essential.
• Verbal, writing and public speaking skills, when refined,
will help you to convey sales pitch clearly, and creativity
will help to capture the attention of the audience.
5. CUSTOMER SERVICE SKILL
• Define as the act of supporting and advocating for
customers in their discovery, use, optimization, and
troubleshooting of a product or service. It's also
the processes that support the teams making good
customer service happen. The goal of customer
service is to foster lasting customer relationships.
• One should be observant and pay attention to the
individual needs of each client in a respectful and
friendly manner.

CATERING BASICS - Edited

Uploaded by

Copyright:

Available Formats

CATERING BASICS - Edited

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

CATERING BASICS - Edited

Uploaded by

Copyright:

Available Formats

SESSION 1

• FIND/CREATE YOUR NICHE

• CATERER OFTEN • REQUIRES PHYSICAL

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.