Micro Perspective 1
Micro Perspective 1
It is the operating sectors that deliver the tourism experience and tend
to be viewed by the media, public, and visitors as the “tourism
industry”.
Taxi
Mini buses
Tricycle
Kuliglig
Kalesa
Pedicab/sidecar
Jeepney – king of the road; mini bus found everywhere in the Philippines.
Air
Transportation
History of Aviation in the Philippines
In 1952, the Philippine Government passed the Civil Aeronautics Act
(Republic Act 776).
It gave the Civil Aeronautics Board (CAB) and the Air Transportation
Office (ATO) the authority to promote adequate, economical, and
efficient passenger airline service and those of other carriers at
reasonable charges and promote competition between passenger
airlines and other carriers to the extent necessary in order to ensure the
development of the Philippine air transportation system.
CAB administers the economic regulation of the industry while ATO
supervises the technical aspect.
History of Aviation in the Philippines
In 1973, one airline was granted a virtual monopoly in the aviation
industry in the country. Philippine Airlines, founded by a group of
businessmen led by Andres Soriano, was granted the monopoly causing
other airlines to closed down (e.g. Filipinas Orient Airlines and Air Manila
Inc.)
In September of the same year, the Philippine government invest in PAL,
paving the way for the airline’s nationalization.
PAL begins service to Cebu in September 2. It then became the first
Asian airline to cross the Pacific when it operated a chartered Douglas
DC-4 on the first of several flights to ferry home initially 40 US
servicemen.
Philippine Airlines is the flag carrier of the Philippines, operating from its
base at Ninoy Aquino International Airport.
PAL is the oldest airline in Asia operating under its original name, having
been founded in 1941.
Airline Transportation
The world’s economy and the tourism industry need a healthy air
transportation system.
Although the major advantage of air travel is speed, which results in
more time for other activities.
Currently, the Philippine has several registered airline companies, but
they are mostly chartered. There are two main domestic airline groups
doing business, Philippine Airlines and Cebu Pacific, with Air Asia
Philippines competing on some international routes. The domestic
market is dominated by the Cebu Pacific group which has a 61% market
share, followed by the Philippine Airlines group which has 29%, followed
by Air Asia, having a 9% share.
Low-cost carrier (LCC)
or low-cost airline – also known as a no-frills, discount, or budget airline.
Is an airline that offers generally low fares by eliminating many traditional
passenger services.
Some typical business practices of LCCs are:
a. one passenger class
b. one type of airplane to reduce fleet maintenance costs
c. using secondary airports
d. quick airport turnarounds
e. point-to-point service
f. unreserved seating
g. employees working in multiple roles
h. internet booking
i. no frills, just low rates
Air Transportation Organizations
International Air Transport Association (IATA) – is the global organization
for virtually all the international air carriers.
- the principal function of IATA is to safely facilitate the movement
of persons and goods from any point on the world air network to any other
by any combination of routes.
- resolutions of IATA standardize not only tickets, but waybills,
baggage checks, and other similar documents. These resolutions
coordinate and unify handling and accounting procedures to permit rapid
interline bookings and connections.
- they also creates create and maintain a stable pattern of
international fares and rates.
- in effect, they permit the linking of many individual international
airline routes into a single public service system.
International Civil Aviation Organization
The International Civil Aviation Organization (ICAO) – a UN specialized
agency, is the global forum for civil aviation.