Motivation
Motivation
DIRECTION
However, high intensity is unlikely to lead to favorable
job-performance outcomes unless the effort is channeled
in a direction that benefits the organization.
PERSISTENCE:
Effort directed toward, and consistent with, the
organization’s goals is the kind of effort we should be
seeking. Finally, motivation has a persistence dimension.
This measures how long a person can maintain effort.
Four theories of employee motivation formulated during
the 1950s, although now of questionable validity, are
probably still the best known. We discuss more valid
explanations later, but these four represent a foundation
on which they have grown, and practicing managers still
use them and their terminology.
3. Two-Factor Theory