Impact of E-Commerce in Indian Economy

IMPACT OF E-COMMERCE IN INDIAN ECONOMY
BY- ISHAAN VIJAY

ENROLLMENT NO-80314988822
CONTENTS
 OBJECTIVE OF THE STUDY
 IMPORTANCE OF THE STUDY
 LITERATURE REVIEW
 RESEARCH METHODOLGY
 LIMITATION OF THE STUDY
 CONCEPTUAL FRAMEWORK
 ANALYSIS AND INTERPRETATION
 CONCLUSION
OBJECTIVES OF THE STUDY
 To analyse the present trends of E- commerce in India.
 To study the impact of COVID-19 on E-commerce in India.
 To study essential factors for growth of E-commerce in India.
 To study various challenges faced by E-commerce in India.
 Impact of e-commerce on literacy rate and employment rate in India.
 Impact of e-commerce on markets and retailers.
 Government initiatives and different schemes in growth of E-commerce in India.
IMPORTANCE OF THE STUDY
 This report reveals about the impact of e-commerce on the Indian economy. E-commerce helps to
develop the economy by making a lot of work easier for us.
 From the secondary data collected from different sources gives an image that how e-commerce has
benefited the Indian economy.
 On the basis of the data, certain interpretation are done to tell us about the positive and negative
impact of e-commerce on the Indian economy.
 From the interpretation we can get a clear image on how e-commerce has impacted on Indian
economy.
LITERATURE REVIEW
 Anuj K., Fayaz F. & Kapoor N. (2018) in their survey of e-commerce in India stated that there is an upward
growth of the nation's revenue as a result of the increase in m-commence and digital penetration in India.
Government policies and initiatives has also led to increase of ecommerce in India. According to the survey, role
of cashless economy in India has increased significantly, thus the role of internet also likewise other such
government policies have also had a major impact.
 “Shebazbano Salim Khan , S. N. Borhade , and Mainuddin S. Shaikh in their paper “Impact of eCommerce on
Indian Market: Social and Economic Impact” study how electronic commerce (e-commerce) as part of IT
insurrection became major part in the world deal in general and Indian economy in exacting. The Paper discovers
the economic and social impact of e-commerce. (E-commerce, is currently rising at 30% shopping site eBay Inc.
Is growing at 60%. The number of customers of the company have augmented from one million users to 2.5
million in India in the last four years. Some of the popular imported items imported by Indians include home
decor, branded and unbranded apparel, accessories, and technology products.”)
 Kumar, N., (2018) in this paper author comments about remarkable growth in e-commerce is
predictable to rise 4 times by year 2021 in comparison to 2015. Most important contributors to this
growth are going to be internet users and smartphones, increase in awareness amongst common
public, superior internet services, digitalization of maximum of the initiatives with the support by
government, entry of business players and foreign investors, advanced payment choices
available to consumers nonetheless Government essential to take steps to deliver suitable legal
framework and minimalize problems in development.
RESEARCH METHODOLGY
 The data used in this report is from secondary data. Secondary data is the data that has already been
collected through primary sources and made readily available for researchers to use for their own
research. It is a type of data that has already been collected in the past.
 Data is selected from different sources i.e different websites.
 Websites that has been used to collect data are :www.ibef.org, timesofindia.indiatimes.com,
economictimes.indiatimes.com, www.researchgate.net ,www.academia.edu
LIMITATIONS OF THE STUDY
 This paper is based on secondary data so that this paper possesses all inherent limitation of secondary
data.
 There are chances that the data being used in the study is not accurate.
 The data collected at the time maybe out-of-date today.
 Time constrain is also one of the limitations of this study.
CONCEPTUAL FRAMEWORK
 (Electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or
data, over an electronic network, primarily the internet but also all other activities which are associated with
any transaction.
 Electronic commerce is a one of the most important parts of the information technology revolution which
became widely used in the world trade in general and Indian economy in particular.
 India is among the fastest growing economy of the world; thus, it is very much important to have government
intervention and huge investment inflow in form of Foreign direct investment in large economy like India to
stabilise and increase the growth of ecommerce industry in the economy.
 During pandemic the e-commerce has helped a lot. As the world was constrained into complete closure, it's
protected to say that internet business was the redeeming quality, helping a great many individuals remain at
home and obtain what they needed at their doorstep.
ANALYSIS AND INTERPRETATION
E-commerce has transformed the way business is done in India. The Indian E-commerce market is
expected to grow to US$ 188 billion by 2025 from US$ 46.2 billion as of 2020. By 2030, it is expected to
reach US$ 350 billion. In 2022, the Indian e-commerce market is predicted to increase by 21.5%,
reaching US$ 74.8 billion.
India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.
According to Grant Thornton, e-commerce in India is expected to be worth US$ 188 billion by 2025.
With a turnover of $50 billion in 2020, India became the eighth-largest market for e-commerce.
Indian consumers are increasingly adopting 5G smartphones even before roll out of the next-gen mobile broadband
technology in the country. Smartphone shipments reached 169 million in 2021 with 5G shipments registered a
growth of 555% year on year in 2021. Indian consumers are increasingly adopting 5G smartphones even before roll
out of the next-gen mobile broadband technology in the country. Smartphone shipments reached 150 million units
and 5G smartphone shipments crossed 4 million in 2020, driven by high consumer demand post-lockdown.
According to a report published by IAMAI and Kantar Research, India internet users are expected to reach 900
million by 2025 from ~622 million internet users in 2020, increasing at a CAGR of 45% until 2025.
For the 2021 festive season, Indian e-commerce platforms generated sales worth US$ 9.2 billion Gross Merchandise
Value (GMV), a 23% increase from last year’s US$ 7.4 billion.
The e-commerce industry in India has enjoyed an upward trajectory over the past few years. According to recent e-
commerce statistics, India’s e-commerce industry is all set to become the second-largest market in the world by the
year 2034, bumping the US from that spot.
The growth of e-business in India will also help the country become a major force in the e-business space with an
estimated growth potential that will be just shy of $100 billion by the year 2024.
CONCLUSION
• With the development of internet connection throughout all platforms whereas many customers are
making decisions online and in this way many enterprises can develop the brand digitally and
increase productivity but government policies should also ensure effective methods/solutions.
• E-commerce is continuously progressing and is becoming more and more important to businesses
as technology continues to advance and is something that should be taken advantage of and
implemented.
• From the inception of the Internet and e-commerce, the possibilities have become endless for both
businesses and consumers. Creating more opportunities for profit and advancements for
businesses, while creating more options for consumers.
• However, just like anything else, e-commerce has its disadvantages including consumer
uncertainties, but nothing that can not be resolved or avoided by good decision-making and
business practices.
THANK YOU

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IMPACT OF E-COMMERCE IN INDIAN ECONOMY

BY- ISHAAN VIJAY

 IMPORTANCE OF THE STUDY

 LIMITATION OF THE STUDY

 ANALYSIS AND INTERPRETATION

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