Forms of Legal Writing For Business Development

FORMS OF LEGAL WRITING FOR
BUSINESS DEVELOPMENT
1) Articles and Blogs
2) Social Media Posts
3) Newsletters
4) Webinars and Videos
5) White Papers
6) Client Alerts
7) Case Summaries
IMPACTS OF DIFFERENT FORMS OF LEGAL WRITING
1)Establishes Authority: My published works reinforce my position as knowledgeable expert in arbitration and energy law
2) Engages Audience : Active engagement on social media connects me with clients and industry peers ,fostering business relationships
3)Informs Clients : Regular updates help my clients stay ahead of legal changes and understand their implications
4)Generates Leads: High-quality content attracts attention from potential clients seeking expertise in my areas of focus
5)Enhances Visibility : Consistent contributions to legal discussions raise my profile within the ASEAN region
CONSIDERATIONS FOR DIFFERENT FORMS OF LEGAL WRITING
1)TOPICS TO WRITE ON: Arbitration Trends/Energy Law/Relevant Studies
2)WHAT TO PUBLISH : Mix of In-depths analyses and shorter practical insights
3)WHEN TO PUBLISH : Timely Consent, in response to legal developments/industry

changes
4)LENGTH OF POSTS : SOCIAL MEDIA : Brief and Engaging Concise Articles : 500-800
words
PROVISIONS IN THE PUBLIC RULES
1)TRUTHFULNESS: Ensure all statements are factual and represent my expertise
accurately
2)NON- COMPARATIVE: Avoid making direct comparison with other lawyers/firms

focusing instead on my unique strengths.
3)NO TESTIMONIALS: Adhere to guidelines that restrict client testimonials, ensuring

compliance with ethical standards.
4)PROFESSIONAL DEMEANOR :Maintain professionalism in all my written

communications , reflecting my commitment to the
profession.
ENSURING ADHERENCE TO PUBLICITY RULES
1. Review Content With Marketing Team

2.Participate in Training to Stay Updated on Ethical Standards
3.Adhere to Internal Guidelines Within My Organisations.
4.Ensure Clear Understandings of Applicable Ethical Policies
WHY HOW ? PART 1 MAKING A POSITIVE
FIRST IMPRESSIONS
Build a Network Setting Up LinkedIn account I Think
about
Publish a content to build your Your Photo
reputation as a thought leader in
your industry
Update yourself about industry news Your headline
Give and receive Your “about”. Consider :
endorsements/testimonials for -Achievements
greater visibility with a global -Opening Line
audience -Achievements
-Specialisms
-Current Role
-Corporate/Personal Branding
-Target Audience
Feature Section
WHAT TO CONSIDER FOR YOUR
HEADLINE
1.Are you an award-winning 1. A quotation : To be or not to
lawyer? be
2. Are you from an award-winning 2. That you are looking for
lawyer? opportunites/work
3.Your specialism 3. An empty headline
4.Years in the industry 4. An overly descriptive headline
5.Passions 5. Half-hearted statements
6.A fun fact about you
What your “About” should content?
OPENING LINE From the time I was an child
ACCOMPLISHMENTS/TESTIMONIALS My proudest moment/Exciting news
SPECIALISM Disputes practice is important to me as I can
CURRENT ROLE Use this to illustrate your knowledge/skills
Always include your firm/corporate brand What is your personal brand?
Speak directly to your target audience As lawyers/law firm clients in Malaysia….

PART 2 CONNECTING ON LINKED
IN
1. DAILY LIMIT The daily limit for adding people is no
more than 20-25 invites per day.
Anything more and your profile will be
suspended for one-week
2.PERSONALISED NOTE Always send a personalized note when you
add/invite a potential connection. If not, a
they may be uncomfortable with the
unknown invite and may report you.
3.CHECK PROFILE BEFORE ACCEPTING If you receive an invite from someone you
INVITE do not know, it is a good practice to view
their profile before accepting
4. NO PHOTO, DON’T CONNECT If you receive an invite with no photo, don’t
accept the invite as it might be a fake
profile
5.CONNECT WITH PEERS AND COMPETITOR Look as it as an opportunity to
connect/partner with your peers and
competitor
6.SPAM ALERT If you have doubts about accepting invites
from potential spammers, remember you
can always disconnect from them.

Forms of Legal Writing For Business Development

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FORMS OF LEGAL WRITING FOR

1)TOPICS TO WRITE ON: Arbitration Trends/Energy Law/Relevant Studies

2)WHAT TO PUBLISH : Mix of In-depths analyses and shorter practical insights

3)WHEN TO PUBLISH : Timely Consent, in response to legal developments/industry

2)NON- COMPARATIVE: Avoid making direct comparison with other lawyers/firms

3)NO TESTIMONIALS: Adhere to guidelines that restrict client testimonials, ensuring

4)PROFESSIONAL DEMEANOR :Maintain professionalism in all my written

1. Review Content With Marketing Team

ACCOMPLISHMENTS/TESTIMONIALS My proudest moment/Exciting news

SPECIALISM Disputes practice is important to me as I can

CURRENT ROLE Use this to illustrate your knowledge/skills

Always include your firm/corporate brand What is your personal brand?

Speak directly to your target audience As lawyers/law firm clients in Malaysia….

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