SOCIAL CHANGE

Presentation by: Jose Ray Redeemir M. Calanog

LEARNING OBJECTIVES

1. recognize the importance of ICT as a platform

for social change.
2. share experiences in using ICT to be part of a
social change; and
3. use prior ICT knowledge in planning a
campaign using online resources.
No society has ever remained the same.

Change is always happening.

We accept change as inevitable,

and it is, end of story, right?
Well, not exactly.
What interests me, and what I hope interests you,
is our collective power
to influence social change.
While we accept that change is constant,
we do not have to accept
that we are powerless in its wake.
It is the extent to which we care about
the direction of social change
that we can try to shape it and help to create
“the kind of change
we wish to see in the world."
Social change is way human interactions
and relationships transform
cultural and social institutions over time,
having a profound impact to society.

These changes occur over time

and often have profound
and long-term consequences for society.
Change Begins With How and When
We Interact With Others

When we listen respectfully to others who have

different opinions and life experiences than our
own, we take the first step in listening; we accept
that there are myriad perspectives and points of
view on most issues of concern.
If we truly want to be a participant
in real change, we cannot stop at acceptance,
but we must have conversations
that push and pull, that asks us to give and take.

And if we are willing to do that,

we can find those points of agreement
and come together on them.
We needn't concede those points
that define our values but find ways
to work together towards positive change
that reflects our shared values.

It is the art of principled compromise

that has the power to create
a more lasting change.
ICT in the recent history of Philippines

History of the Philippines has been one

of the few countries shown unity and democracy
for social change.

These advocacy for social change

would have not been possible
without the role of ICT.
EDSA (People Power Revolution)

It lasted from 1983 to 1986. During a radio broadcast of Radyo Veritas,

Cardinal Sin encouraged the Filipinos to help end the regime of then
President Ferdinand Marcos. A major protest took place along EDSA
from February 22 to 25, 1986 involving two million Filipinos from different
regions and sectors. These include civilians, political parties, the military
and religious groups.
The radio broadcast helped to change the course
of history. Without it, Filipinos would
not have been moved into action.
EDSA II
This was also known as the 2001 EDSA
Revolution which happened during
January 17 to 21, 2001. It was fueled
after 11 prosecutors of then President
Joseph Estrada walked out in the
impeachment trial.
As a result, the crowd in EDSA grew over the
course of few days through text brigades. Like the
first People Power Revolution, Edsa Dos would not
have been successful without the text brigades.
Million People March
This was a series of protest that mainly took place in Luneta Park from
August 22 to 26, 2013. It condemned the misuse of the Priority
Development Assistance Fund (PDAF). Though dubbed as the Million
People March, the number of total attendees was only around 400,000.
Despite that, it was still considered a success as it clearly demonstrated
how powerful social media campaigns are.
The organizers and
promoters of the
Million People March
used Facebook and Change.org as their media.
Yolanda People Finder

Recent storms in the Philippine history gave birth

to the people finder database powered by Google.
During typhoon Yolanda, the people finder was a
vital tool for people across the globe to track the
situation of their relatives.
This proved to be successful and is now adapted
by more organizations to help people track relatives
during calamities.
ADVOCACY
Advocacy from the Latin advocatia,
from advocare which means ‘summon, call to
one's aid’ refers to the act of providing support,
with the goal of promoting certain issues and
making a change in one’s life.

To achieve this goal, strong people or advocates speak out on

someone else’s behalf. They help others tackle their adverse
experiences, as well as raising and influencing public awareness.
They also create ways on how these people can speak out.
What are the Types of Advocacy?

There are three common types of advocacy:

self-advocacy,
systems advocacy, and
individual advocacy.
1. Self-Advocacy
Self-advocacy includes you as the advocate.
You are the one who stands up for yourself.
You know your needs and defend your rights,
and you promote your beliefs,
interests, and feelings.
With self-advocacy, you can be assertive.
You can make your own decisions,
since you are responsible for your life’s choices.
2. Systems Advocacy
In systems advocacy, you join others to tackle
public issues. You speak out the public’s views
and help make major decisions. You influence
others to change policies. With these changes,
the public’s lives improve.
Below are examples of systems advocacies in
the Philippines:

Education Network Philippines focuses on education reforms.

It covers different aspects: early childhood care and development,
education financing, and non-formal and formal education.

HealthJustice Philippines aims to help Filipinos make sound health

choices and avoid health risks. It also ensures that they have equal
health access. It facilitates research on priority public health policies.
In addition, it designs efficient tools for policy change.
Below are examples of systems advocacies in
the Philippines:

Women’s Legal and Human Rights Bureau speaks for women’s

welfare. It promotes their holistic growth and legal advocacy. It also
supports their dignity, rights, and leadership.
3. Individual Advocacy

In individual advocacy, you speak for others.

You defend their rights and assert their needs.
Here are some examples of individual advocacies in the Philippines:

LoveYourself provides free HIV testing and counseling. This group

uses a positive approach to promote HIV awareness and sexual
health. It has a culture of love and belonging.
Give.PH offers poor children with daily needs to keep them in school.
Its three main programs are back to school, hygiene, and customized
personal and corporate advocacy programs for children.

Childhope Philippines launched Street Education and Protection

(STEP). Its goal is to improve the life of street children.
Trends in Advocacy Examples

Advocacy campaigns have evolved over the

years, meaning the trends of successful
advocacy campaigns today may not match up
with the trends of even five years ago.
Here are just a few trending ways advocacy
campaigns are using software and online
resources to find success:

Peer-to-peer campaigns. Peer-to-peer

advocacy leverages your supporters’ network of
friends, family, co-workers, and other points of
contact that your organization may not have
access to.
Personalized messaging. Effective campaign
organizers know this and use their software to
personalize their messaging to advocates and
encourage these supporters to do the same
when contacting their representatives.
Convenient mobilization practices.
Software has increased the ease with which your
supporters can participate in advocacy. Many
examples of advocacy have gone the extra mile
to make the process as easy as possible when
calling their supporters to action.
Advocacy Campaigns
Human Right
limate Change
Education
Poverty
Housing
Senior Care
east Cancer Awarene
GENERATION
GAPS
hat other advocacies
n you think of?
Examples of Successfu
Advocacy Campaign
Healthy Pilipinas COVID-19 Campaigns

The Department of Health (DOH) partnered

with marketing agency Evident to launch
two online campaigns: “COVID Alis Sa
Pamilyang Wais” and “Family Smarts
Keep COVID Away.”
The campaigns provided facts about the virus and shared tips
to enhance people’s safety. These were launched on the
Healthy Pilipinas Facebook page—DOH’s main platform for
promoting health information. After just a month, the page
saw an 82% increase in followers due to the timely campaign
CEED’s #VIPforVIP Campaign
The Center for Energy, Ecology, and
Development launched the #VIPforVIP
campaign on September 27, 2021. It called
for the preservation of Verde Island Passage
(VIP), given the alarming issues posed by
the potential establishment of fossil fuel
plants in Batangas.
Given this premise, CEED initiated an online petition in
Change.org calling on the local and national government to not
issue the permits for the projects. By October 5—just eight days
after the campaign’s launch—the petition garnered 270
Save Philippine Seas’ Shark Shelter
Project

Save Philippine Seas (SPS) advocates for the

conservation of marine resources and life.
From 2012 to 2015, it ran the Shark Shelter
Project to help preserve the thresher shark
in Malapascua Island, Cebu.
SPS provided teachers with marine science education training
and gave phones to the Bantay Dagats or sea watchers to stay
connected with local officials. By 2015, Malapascua Island and
Gato Island became the Philippines’ first shark and ray
Climate Reality Project Philippines’s
Niche Campaign

In July 2021, the Climate Reality Project

Philippines partnered with East-West Center
and Wavefarers to launch the Niche
campaign. This initiative invited the youth to
submit proposals on project ideas to
promote climate change action.
Over 20 proposals were submitted, and five teams moved to the

project incubator round, where they received seed funding for

their projects. The winning ideas included the following:

• Solar-powered irrigation system for farmers

• Floating apparatus to address river pollution from waste
• K-12 game to educate Filipino students on climate change
• Hydroponic garden
Habitat For Humanity’s WeBuild
Habitat for Humanity Philippines launched
the WeBuild campaign in 2015 to build
more homes for individuals with no access
to them.
With over four million Filipinos living in unsafe and unsanitary
places, Habitat aimed to rehouse 20% of this demographic
category by 2020. This translated to around 800,000 families,
which they hoped to help by raising PHP 5 million and
organizing one million volunteers.

By September 2016, Habitat managed to build 3,176 houses

throughout Bohol and 2,546 houses in the areas affected by
typhoon Yolanda. While this is still far from their target, their
rystal Francisco (YWCA Debate Camp)
The YWCA Debate Cup is a
debate camp and tournament
for public high school
students, sponsored by the
YWCA Founder’s Federation
and the La Salle Debate
Society.

The goal of the program is to hone

students’s public-speaking and
communications skills, to use debate as a
tool to discuss issues that concern us and
the world around us, and to develop
future leaders who will have a greater
understanding of the world, and who will
choose to speak out for those who
Sam Tamayo (Project Smile)
My advocacy is to help uplift the lives
of underprivileged and neglected
Filipinos, and I do that through our
work in Project SMILE.

We have an ongoing campaign right

now called #PeopleWith
which recognizes PWDs beyond their
disabilities.

Through this initiative, we wish to

raise awareness, promote inclusion,
and empower PWDs.
Cal Lim Tolentino (The Gay Agenda)
As a member of the LGBTQ+
community, I have always advocated
for safe spaces for the community and
the overall acceptance of people
within it. As a Trans Man, my
advocacies generally lean towards my
specific community where trans
individuals can freely live out their
truths. I advocate for the equal
treatment of the trans community and
this is mostly driven by my personal
experiences as a Trans Man.
onivin Garcia Pagtakhan (Love Yourself)
Eight years ago, together with a handful
of friends, I started a LoveYourself. It was
basically a group of friends who wanted to
help out by providing free HIV testing and
counseling because, through one way or
another, their lives were affected by HIV.

We at LoveYourself developed a culture

that emphasizes a positive approach
toward HIV awareness and sexual health
versus the fear approach that was often
used in the early days. We pushed for the
values of LOVE, BELONGING, and being
Monica Otayza (Give PH)
Give.PH is an NGO that aims
to provide children with their
day-to-day needs to keep
them in school and
ultimately achieve their
dreams and rise from
poverty. Our three main
programs include our Back-
to-School Program, Our
Hygiene Program, and
providing Customized
Personal and Corporate
Advocacy programs centered
on children.
Reigner Sanchez (Give PH)
Our advocacy is about bridging gaps
and dreams through small actions.
These efforts allows people to see that
with small efforts they can create great
impact.
Sarah Phoebe Lim
I believe that everyone is
capable of helping and giving,
in whatever way they can, no
matter what and where they
come from. It is really just
about finding what you’re
passionate and what you can
do given the responsibility that
you currently have — and think
that’s where we come in, we
give several options of how
you can give back and
collectively, we can inspire so
much Filipino kids.
iana Soto Dayao (Manila Street Love)
My advocacy is to bring back love and
joy to the streets – with focus on the
homeless kids and senior citizens.

There’s been a rubble of blood,

hopelessness, and darkness on our
streets and with Manila Street Love, we
try to introduce some light and love via
our mobile outreach and campaigns.
Bella and Tasha Tanjutco (Kids for Kids)
We empower the youth to power the
nation. At the age of 13 and 15, We,
Tasha and Bella (sisters) founded Kids
for Kids. Kids for Kids is a youth, charity
and empowerment organization run
solely by the youth, who all have a
common goal in wanting to make a
difference.

We then saw the drive of the youth to

want to give back and make a
difference and we wanted to provide
them with the platform to be able to
ssa Barte, Maita Jalandoni,
lara Pettersen (Fund The Forest)
Fund the Forest is a response
to a duty I feel we all have to
our home and to the future of
each and every life that has
ever touched our world. By
restoring the ancestral lands of
the Yangil Tribe, we are able to
battle the climate crisis,
provide sustainable livelihoods
for the tribe, as well as create
a new oasis for wildlife to
thrive once again.
AA Yaptinchay
Marine Wildlife Watch of the Philippines)
Conserving marine biodiversity in
the Philippines. Not all would
know this but the Philippines is
unique by being the center of
marine biodiversity in the world –
we have the greatest number of
marine critters anywhere on this
planet. Our life depends on the
sea. It is not only important to
me, but to you and everyone else
as well.
Victor Baguilat Jr.
(Kandama Collective)
My advocacy is to facilitate the
empowerment of indigenous women
by expanding the market for their
handwoven fabrics. It is important to
me because it was my thesis back in
College. I am currently helping Ifugao
women because I have Ifugao
heritage.
Malou Perez (Pawssion Project)
I’ve always felt that how we treat our animals is
indicative of how evolved we are as human
beings. Pawssion Project is a humble non-profit
organization that I started in October of 2018
with the goal of helping and rescuing stray and
impounded dogs. From initially just wanting to
give a second chance in life to the 50
impounded dogs scheduled to be killed by
gunshot, to a nonprofit organization that has
changed my whole life.
ACTIVITY 2.2: Social Change
TASK:
In an A4 size image (landscape), make a image, screenshot or collage of
an evidence that will show how you’ve been part of a social movement,
change, or cause using ICT. Include a description/caption with a maximum
of 3 sentences.

If you don’t have a personal experience, think of an instance/situation

wherein you can use ICT to be part of a social movement, change, or
cause.

If it is a personal experience, make the background of the image green in

color and if not, use blue as the main color of your image background.

TAKE HOME ACTIVITY to be submitted on or before October 11, *MELC

2024