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    Green Marketing Ppt

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    blackhole4153

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    Green Marketing Ppt

    Uploaded by

    blackhole4153
    3 views12 pages

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3 views12 pages

    Green Marketing Ppt

    Uploaded by

    blackhole4153

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    GREEN MARKETING

    CONTENT
     Introduction
     Evolution of Green Marketing

     Why Green Marketing?

     Benefits of Green Marketing

     Green Marketing Mix

     Conclusion
    INTRODUCTION

     Green marketing is typically practiced by


    companies that are committed to sustainable
    development and corporate social
    responsibility.
     More organizations are making an effort to

    implement sustainable business practices.


    They recognize they can make their products
    more attractive to consumers, while also
    reducing expenses in packaging,
    transportation, energy and water usage, and
    more.
    WHAT IS GREEN MARKETING?
    Green marketing involves companies promoting their
    products or services in a way that showcases their eco-
    friendliness.
    •Alternate name: Eco-marketing, environmental
    marketing
    When a company showcases its eco-friendliness, that may
    include products:
    •Manufactured in a sustainable fashion
    •Not containing toxic materials or ozone-depleting
    substances
    •Produced from recycled materials or able to be recycled
    •Made from renewable materials
    •Not making use of excessive packaging
    •Designed to be repairable and not thrown away
    WHY GREEN MARKETING?

     As resources are limited and human wants are unlimited,


    it is important for the marketers to utilize the resources
    efficiently without waste as well as to achieve the
    organization's objective.
     So green marketing is inevitable.
    BENEFITS OF GREEN MARKETING
     Access to new markets
     Increase their profit sustainability

     Enjoy a competitive advantage over the companies

    which are not concerned for the environment.


    GREEN MARKETING MIX
     Every company has its
    own favourite
    marketing mix. Some
    have 4 P's and some
    have 7 P's of Product Price
    marketing mix. The 4
    P's of green marketing
    are that of a
    conventional Promotio
    marketing but the Place
    n
    challenge before
    marketers is to use 4
    P's in an innovative
    manner.
    PRODUCT MIX
     The ecological objectives in planning
    products are to reduce resource consumption
    and pollution and to increase conservation of
    scarce resources.
    PRICE MIX
     Price is a critical and important factor of
    green marketing mix. Most consumers will
    only be prepared to pay additional value if
    there is a perception of extra product value.
    This value may be improved performance,
    function, design, visual appeal, or taste.
    Green marketing should take all these facts
    into consideration while charging a premium
    price.
    PROMOTION MIX
     Ads that address a relationship between a
    product/service and the biophysical
    environment

     Those that promote a green lifestyle by


    highlighting a product or service

     Ads that present a corporate image of


    environmental responsibility
    PLACE MIX
     The choice of where and when to make a
    product available will have significant impact
    on the customers. Very few customers will go
    out of their way to buy green products.
    CONCLUSION
     Green marketing covers more than a firm's marketing
    claims.
     While firms must bear much of the responsibility for

    environmental degradation, ultimately it is consumers


    who demand goods, and thus create environmental
    problems.

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