TOPIC : “ Analysis of management functions applied in organized private

sector in Bhopal Kanpur Sweets “.

Submitted by: Submitted to:

Arpan Dixit Dr . Rajesh Kumar Srivastava
B.com (Economics). Assistant professor
Section ‘G’. Department of commerce
Semester 3rd BSSS
Roll no: 23062038
 ACKNOWLEDGMENTS

I would like to express my sincere gratitude to all those who contributed to

the successful completion of this assignment on the analysis of the
management functions applied Kanpur Sweets.
First and foremost, I am deeply thankful to Mr. Rajesh Shrivastava , whose
guidance and support have been invaluable throughout the course of this study.
Their encouragement and constructive feedback helped shape the direction of
this analysis.
I am also grateful to the management and staff of Kanpur Sweets for their
cooperation and willingness to share insights about their management
practices, which were crucial to this research.
Lastly, I would like to thank my family and friends for their support and
encouragement, which motivated me to complete this assignment to the best of
my ability.

Thank you all.

Arpan Dixit
B.com (Economics)
Semester 3rd
 INDEX

S. Titles Page no
No
1. Company profile 1

2. Introduction of management 4
and it’s functions
3. Organisational structure 6

4. Analysis 7

5. Findings 8

6. Objectives ,data collection and 10

limitations
7. Recommendation 11

8. Conclusion 12

9. References 12

10. Appendix 13
INTRODUCTION
Founded in 2001,Kanpur Sweets has been a hallmark of excellence in the world of traditional
Indian confectionery and snacks. Located in the vibrant city of Kanpur, the company is dedicated
to crafting premium-quality sweets that capture the authentic flavors of India. From time-
honored classics like Gulab Jamun and Kaju Katli to an array of savory snacks, Kanpur Sweets
and caters to diverse tastes while upholding the highest standards of hygiene and quality. With
over two decades of experience, the brand has earned the trust and loyalty of countless customers
by blending tradition with innovation. Whether it’s a festive celebration, a wedding, or a casual
indulgence, Kanpur Sweets ensures every bite is a delightful experience. Renowned for its
commitment to customer satisfaction and exceptional service, the company continues to expand
its legacy, offering both traditional and modern delights that make every moment sweeter.

HISTORY
Kanpur sweets and caters was established in 2001 in the bustling city of Bhopal, Madhya
Pradesh, with the vision of bringing the authentic flavors of Indian sweets and snacks to the
community. The founders, inspired by the rich culinary traditions of India, aimed to create a
brand that combined heritage with quality.
In its early days, Kanpur Sweets started as a small family-run shop, focusing on a few signature
sweets like Gulab Jamun, Peda, and Kaju Katli. The brand quickly gained popularity due to its
commitment to using pure ingredients and traditional recipes passed down through generations.
Over the years, as demand grew, Kanpur Sweets expanded its menu to include a wide variety of
mithai and namkeen, catering to the diverse tastes of its customers. By the mid-2000s, the shop
had become a household name in Kanpur, synonymous with quality and authenticity.

Facts related to Kanpur Sweets

1.Established Legacy: Kanpur Sweets was founded in 2001 and has been serving traditional
Indian sweets for over two decades.
2.Authentic Recipes: The brand is known for using age-old recipes to preserve the authentic taste
of Indian mithai (sweets).
3.Diverse Offerings: Kanpur Sweets offers a wide range of products, including Gulab Jamun,
Rasgulla, Kaju Katli, Laddoos, Peda, and various savory snacks like Namkeen and Kachori.
4.Festive Specials: During festivals like Diwali and Holi, the shop introduces exclusive gift
hampers and seasonal specialties.
5. Focus on Quality: Only premium ingredients are used, ensuring freshness, taste, and
hygiene.
6.Innovative Options: Alongside traditional sweets, Kanpur Sweets has introduced sugar-free and
health-conscious alternatives for modern customers.
7.Catering Services: The shop caters to events like weddings, parties, and corporate functions
with customized sweet and snack packages.
8.Strong Local Presence: While based in Kanpur, the brand has gained popularity across Uttar
Pradesh and beyond.
9.Customer Trust: Known for its exceptional service, Kanpur Sweets enjoys a loyal customer
base built on trust and quality.
10.Cultural Significance: The shop is a symbol of Kanpur’s rich culinary heritage, representing
the city’s love for traditional sweets and snacks.

What is management ?
Management is the process of coordinating and overseeing the activities of an organization to
achieve its goals efficiently and effectively. It involves using available resources—human,
financial, material, and informational—in a structured and strategic manner. Management is a
key function in any organization, ensuring that operations run smoothly and objectives are met.

Meaning of management
Management refers to the process of planning, organizing, leading, and controlling resources,
such as people, finances, materials, and information, to achieve specific goals efficiently and
effectively. It involves coordinating efforts to ensure the successful accomplishment of
organizational objectives while optimizing the use of available resources. In simpler terms,
management is about making decisions, setting goals, and guiding people and processes to
achieve desired outcomes. It applies to businesses, governments, non-profits, and even personal
projects, ensuring proper organization and success.
Definition
According to Fayol, management involves a set of defined principles and processes that include
planning, organizing, leading, and controlling, collectively referred to as the POLC framework.

Functions of management
The functions of management are the key responsibilities and tasks that managers perform to
ensure the efficient and effective operation of an organization. These functions are typically
categorized into five core areas:
  Planning: This involves setting goals, defining strategies, and determining the actions
required to achieve those goals. Managers forecast future conditions, assess opportunities
and threats, and develop plans to guide the organization toward success.
 Organizing: Once the plan is set, organizing involves arranging resources (such as
personnel, finances, and equipment) to implement the plan. This includes determining
roles, responsibilities, and establishing structures for efficient work.
 Directing: Directing function of management involves guiding, leading, and influencing
employees to achieve the goals set by the organization. It is a crucial element in the
management process because it ensures that the plans are implemented and that people
work towards the organization’s objectives effectively and efficiently. Directing is
sometimes referred to as “leading”.
 Controlling: This function involves monitoring and evaluating performance to ensure that
the organization’s goals are being met. Managers compare actual performance with
planned objectives and take corrective actions when necessary to address deviations.
 Staffing: While often considered part of organizing, staffing involves recruiting, hiring,
training, and retaining the right personnel. It ensures that the organization has the
necessary talent to meet its goals.
These functions are interconnected and often occur simultaneously in the dynamic environment
of an organization.

PRINCIPAL OF MANAGEMENT
Henry fayol’s 14 principal of management are
1. Division of Work
2. Authority and Responsibility
3. Discipline
4. Unity of Command
5. Unity of Direction
6. Subordination of Individual Interest to General Interest

7. Remuneration
8. Centralization
9. Scalar Chain
10. Order

11. Equity
12. Stability of Tenure of Personnel
13. Initiative
14. Esprit de Corps
F.W. Taylor’s 5 principles of scientific management are
15.Science over Rule of Thumb

16.Harmony, Not Discord

17.Cooperation, Not Individualism

18.Maximum Output, Not Restricted Output
19.The Development of Each Worker to Their Greatest Efficiency and Prosperity
ORGANISATIONAl STRUCTURE OF KANPUR SWEET
20.Owner’s :Mr. Kuldeep Dixit, Surdeep Dixit, Ashish Dixit

These are the persons responsible for the overall management and strategic direction of the
company.
2. Operations Department :

 Operations Manager: Lalla Thakur

Responsible for overseeing the daily production and ensuring that orders are
fulfilled.
 Production Team: Shankar
In charge of preparing sweets and managing production lines.
3. Sales and Marketing Department

 Sales Manager: Ashutosh Tiwari

Handles customer relations, sales strategies, and market penetration.
 Marketing Team: Aryan Dixit
Works on advertising, promotions, and branding.
4. Finance Department: Ashish Dixit

 Chief Financial Officer (CFO): Manages financial planning, reporting, and

budgeting.
 Accountants: Kuldeep Dixit Handle day-to-day financial transactions, including
payments and invoices.
5. Human Resources Department:

 HR Manager: Rajesh Kumar

Responsible for recruitment, employee welfare, and handling labour issues.
6. Quality Control Department

 Quality Control Manager: Surdeep Dixit

Ensures that all sweets meet the required quality standards and food safety regulations.
Check the quality of raw materials and final products.
7. Customer Service Department

 Customer Service Manager: shivlal ji

Handles customer inquiries, complaints, and returns.
8. Logistics and Supply Chain Department

 Supply Chain Manager: Ankit Tiwari

Manages sourcing, inventory, and the delivery of ingredients and finished products.
 Warehouse department – Sunil
In charge of managing stock and organizing deliveries.

ANALYSIS OF MANAGEMENT PRINCIPLES APPLIED IN KANPUR

SWEETS
9. Planning

 Strategic Planning: Kanpur Sweets can identify long-term goals, such as expanding to
new locations or introducing new product lines (e.g., sugar-free sweets). This involves
analyzing market trends, customer preferences, and seasonal demands (e.g., during
festivals like Diwali, when demand for sweets increases).
 Operational Planning: Daily and weekly plans are crucial to ensure that production aligns
with sales forecasts. For example, planning the procurement of raw materials (sugar,
flour, etc.), setting production targets, and determining staffing needs for peak times.
 Financial Planning: Planning for cash flow, setting budgets for ingredients, labor, and
overheads, and determining pricing strategies for profitability.
10.Organizing

 Resource Allocation: Kanpur Sweets needs to allocate resources efficiently, such as

assigning specific roles for kitchen staff, cashiers, and delivery personnel. Resources like
raw materials and equipment should be managed effectively to ensure smooth operations.
 Creating a Hierarchy: Organizing the business structure with clear reporting lines helps
streamline decision-making. For instance, the owner or manager might oversee
production, while supervisors manage day-to-day operations in the kitchen or sales area.
 Space Organization: Proper organization of the kitchen, storage areas, and sales floor
helps maintain hygiene, efficiency, and a pleasant customer experience.
3. Directing

 Leadership: As the business owner or manager, a clear leadership role helps in motivating
employees. For instance, ensuring that workers understand the quality standards expected
for each batch of sweets, while also fostering a positive, team-oriented atmosphere.
 Communication: Effective communication helps in directing staff toward the company’s
goals. For example, briefings about daily tasks, production targets, and sales objectives
help everyone stay aligned.
 Employee Motivation: Providing incentives, recognition, or team-building activities can
motivate staff to perform better and work toward shared business goals.
4. Controlling

 Quality Control: Kanpur Sweets can implement processes for ensuring the quality of
products, such as inspecting sweets for taste, texture, and appearance before they are
sold. This is critical for maintaining customer satisfaction and consistency.
 Financial Control: Managers can keep track of costs related to ingredients, labor, and
overheads to ensure the business stays profitable. This involves monitoring expenses and
adjusting prices or cutting unnecessary costs.
5. Staffing

 Recruitment: Kanpur Sweets needs to hire skilled workers, such as chefs, assistants,
cashiers, and delivery staff. The hiring process should be aligned with the skills required
for the business’s production scale.
 Training and Development: Staff should be trained in the preparation of sweets, customer
service, safety protocols, and hygiene practices. Ongoing training ensures that the team is
well-equipped to meet evolving customer needs and maintain high standards.
 Workforce Management: Staffing levels need to be adjusted according to demand. For
example, hiring additional temporary staff during peak seasons or festivals when there is
increased demand for sweets.

FINDINGS
6. Established Reputation:
 Strong brand built on authentic Indian sweets and snacks.
 Gained customer trust through high-quality products and heritage recipes.

7. Diverse Product Range:

 Wide variety of sweets and savory snacks.
 Special seasonal offerings during festivals like Diwali and Holi.
3. Quality Control:
 Robust system for maintaining product quality and hygiene.
 Dedicated Quality Control Department ensures consistent standards.

4. Customer Loyalty:
 Strong, loyal customer base due to excellent quality and service.
 Potential for improvement in customer engagement through in-store experiences and
feedback systems.

5. Opportunities for Expansion and Modernization:

 Technological Integration: Potential for expanding online presence and using social
media for promotions.
 Product Innovation: Introduction of sugar-free or low-calorie options and ready-to-eat
snacks.
 Packaging and Branding: Enhanced, eco-friendly packaging for gifting, especially
during festivals.

6. Competitive Market:
 Operates in a highly competitive market with local vendors offering similar
products.
 Needs to innovate while preserving traditional quality.

7. Seasonal Fluctuations:
 Sales are influenced by seasonal demand (e.g., festivals, weddings).
 Challenge of balancing off-season periods with lower demand.

8. Operational Challenges:
 Difficulty in maintaining product freshness and hygiene during transportation.
 Challenges with scaling operations and expansion to new locations.

9.Staffing and Recruitment:

  Effective staffing management.
 Need for strategic recruitment and training, especially during peak seasons.

10. Financial Planning

 Strong financial planning and cost management in place.
 Careful resource management required to maintain profitability.

OBJECTIVES OF THE STUDY

 To analyze the operations and offerings of Kanpur Sweets.
 To understand customer preferences and business strategies.
 To identify strengths and areas of improvement.
DATA COLLECTION

Primary Data Collection

 Interviews: Conduct with the owner, staff, and customers.
 Observation: Visit the shop to observe operations, product display, and customer
interactions.
 Surveys/Questionnaires: Distribute to customers to gather feedback on product quality,
pricing, and service.
Secondary Data Collection
 Analyze online reviews and ratings from platforms like Google etc.
 Study competitors offerings and pricing for comparison.

LIMITATION
1.Perishability of Products : Sweets, particularly traditional Indian ones, have a limited shelf life
and require proper storage to maintain quality.
2.High Competition :The market for sweets is highly competitive, with numerous established
brands and local vendors offering similar products.
3.Seasonal Demand :Sales may be heavily dependent on festivals and wedding seasons, leading
to fluctuations in revenue during off-seasons.
4.Health Trends : With increasing health consciousness, demand for traditional sweets may
decline as people shift to healthier alternatives or sugar-free options.
5.Cost of Quality Ingredients :High-quality ingredients, like pure ghee, nuts, and saffron, are
expensive, and compromising on quality can affect brand reputation.
6.Logistics and Supply Chain :Maintaining freshness during transportation and distribution can
be challenging, especially for regional or national expansions.
7.Lack of Innovation : Traditional sweets businesses may struggle to attract younger customers
without innovating or introducing fusion sweets.
8.Regulatory and Hygiene Standards : Meeting food safety regulations and maintaining hygiene
can be resource-intensive and affect operations if not managed properly.

RECOMMENDATIONS

9. Enhance Product Quality and Variety

 Signature Items: Develop and promote a few signature sweets that become synonymous
with your brand.
 Seasonal Sweets: Introduce seasonal or festive specialties (e.g., gujiyas for Holi, modaks
for Ganesh Chaturthi).
 Healthy Options: Offer sugar-free or low-calorie alternatives to cater to health-conscious
customers.
10.Leverage Technology
 Online Presence: Build an attractive website showcasing your sweets, with an option for
online orders.
 Social Media Marketing: Share enticing images of your products, customer testimonials,
and festive offers on platforms like Instagram, Facebook, and Twitter.
 Delivery Services: Partner with food delivery apps like Swiggy or Zomato or create your
in-house delivery system.
11.Customer Experience
 Packaging: Invest in attractive, eco-friendly packaging to enhance the customer
experience.
 Feedback System: Collect feedback through QR codes or online forms to improve
products and services.
 In-store Ambiance: Ensure your store is clean, inviting, and well-organized to leave a
positive impression.
12.Marketing and Promotions
 Festive Discounts: Offer discounts or combo deals during festivals.
  Loyalty Programs: Introduce a loyalty card or points system for repeat customers.
 Sampling Events: Organize tasting events to introduce new products.

5. Expand Distribution
 Corporate Partnerships: Collaborate with corporate offices or event organizers to supply
sweets for functions and celebrations.
 Franchise Model: If your brand is strong locally, consider expanding to other cities
through franchising.
6.Focus on Hygiene and Trust
 Highlight your hygiene practices through videos or certifications displayed in-store and
online to build customer trust.
 -Use fresh, high-quality ingredients consistently to ensure product excellence.
7.Expand Product Line
 Introduce savory items like samosas, kachoris, or namkeens to complement your
sweets.
 Launch ready-to-eat snacks or gift hampers for special occasions.

8. CSR Initiatives:
 Partner with NGOs for distributing sweets to underprivileged communities during
festivals.
 Market your business as socially responsible, which can attract more customers.

CONCLUSION
The study of Kanpur Sweets reveals that it is a well-established brand that holds a strong
reputation for delivering quality sweets and snacks, deeply rooted in traditional recipes and local
flavors. The shop caters to a diverse customer base, offering a wide variety of products,
including classic sweets like peda, laddoo, and barfi, as well as savory items such as samosas and
namkeens. Seasonal specialties like gujiya and gajak further enhance its appeal during
festivals.Kanpur Sweets excels in maintaining high standards of taste and quality, which are key
factors driving customer loyalty. However, there are opportunities to modernize operations, such
as introducing online ordering, enhancing packaging for gifting purposes, and expanding
marketing efforts through social media. The business could also benefit from exploring
innovative product options to attract younger customers while continuing to preserve its
traditional charm.
In conclusion, Kanpur Sweets is a significant player in the local market with strong potential for
growth. By leveraging its heritage and incorporating modern business strategies, it can
strengthen its position as a beloved sweet shop in Kanpur and beyond.
REFERENCES:
Kanpur sweets – to collect information about work and management.
Sandeep Garg principal of management Bcom 3rd semester Sahitya Bhavan

APPENDIX:

1. Can you share the story behind the founding of Kanpur Sweets?
2. What have been the key factors driving the success of the business?
3. How do you manage the balance between tradition and innovation?
4. What strategies do you use to ensure quality control in your products?
5. How do you ensure that the sweets meet the high standards expected by customers?
6. What challenges do you face in the day-to-day operations of the business?
7.. How do you stay motivated to provide excellent customer service?

8. What factors influence your decision to choose Kanpur Sweets over other sweet shops?

9.. How satisfied are you with the quality and variety of sweets available?
10. Are there any new products or services you would like to see introduced?
11.How would you rate the taste and quality of the sweets you purchased from Kanpur
Sweet?
12. What is your favorite sweet from the range offered by Kanpur Sweets?
13. How important is the packaging in your purchase decision?

14. Would you be interested in healthier alternatives (sugar-free, low-calorie)?

15. How likely are you to recommend Kanpur Sweets to others?
16. How would you rate the customer service at Kanpur Sweets?
17. Did you find the store environment clean and welcoming?
18. Was the staff knowledgeable and friendly?
Photos taken at kanpur sweets: