Swot and Etop Analysis of Tcs Company [Be- 2]

SWOT AND ETOP ANALYSIS
OF TCS COMPANY
PRESENTED BY :
NEHA
MBA – 1B
23001701077
TATA CONSULTANCY SERVICES
What is Tata Consultancy Services (TCS)?

Tata Consultancy Services (TCS) is one of the largest multinational IT service and consulting
companies. It is headquartered in Mumbai, India, but has offices globally. TCS is well known in
the e-governance, banking and financial services, telecommunications , education and
healthcare markets.
TCS is a major player in the IT space. It currently has over 600,000 employees and a market cap
of over $200 billion.
Tata Consultancy Services history

Tata Consultancy Services was formed in 1968 as one of the first IT companies in India. Many of
its early customers were national banks. Its history with the large enterprise financial sector from
the early days of computers provided much experience in the financial services market.
In 2004, TCS became a publicly traded company. It has since become one of the largest and
most profitable companies in India.
TCS is a subsidiary of Tata Sons, a major Indian holding company. Tata Sons owns shares in many
large Indian companies. Some of the industries of these other companies include airlines,
automotive, consumer goods, hotels and steel manufacturing
Tata Consultancy Services industries
TCS has a large portfolio of products and services:

•financial: accounting, banking, capital markets and insurance;
•management: HR, payroll, retail management and portfolio management;
•business intelligence: enterprise resource planning, analytics, internet of things, machine
learning and business automations;
•medical: pharmaceuticals and clinical trials management; and
•IT: networking, managed services, development and outsourced IT with TCS Business Process
Services.
SWOT ANALYSIS
 SWOT analysis is a structured approach to evaluate a company’s strategic position by

analyzing its strengths, weaknesses, opportunities and threats.
 It is a simple way to analyse outcomes of a marketing evaluation.
 1.Strengths
 ● Global Footprints : TCS’s presence across various markets in which the company
has attempted to gain as much coverage as possible is its global footprint, which now
stretches from North America, UK, Africa, Europe, and the Asia-Pacific regions. A presence in
diversified geographical areas reduces corporate risk and provides TCS with a strong global
image.
● High Customer Base : TCS supports customers in a wide range of industries,
including banking, finance , retail, telecommunications, and media & entertainment.
Exposure to different enterprises mitigates the hazards of over-dependence on a particular
market or industry.
● Established Strategic Alliances : TCS has formed significant alliances with

MNC’s all Around the world. It collaborated with technology powerhouses such as Amazon,
Adobe, Dell, and HP etc.
● Excellent returns on capital invested : TCS has an excellent track record

of executing new projects and generating good returns on capital expenditure by
establishing new income streams.
● Reputed Brand Image : TCS has unquestionably created its own brand, image,
and reputation; it keeps its consumers satisfied and acts as a sign of excellence.
●Empowered Employees : Highly skilled workforce through successful training

and learning programs . TCS invests heavily in employee training and development,
resulting in a staff that is not just highly competent but also driven to achieve greater
success
2.Weaknesses
●Diligent decrease in performance : Diligent a, a TCS subsidiary, has
consistently performed poorly. TCS’s bottom line is unlikely to improve rapidly as a
result of the enterprise’s poor performance and hence has a negative effect.
●Product segment not impressive : While TCS does well by delivering

the greatest services, its products aren’t what one would anticipate from a company of
its kind. They do require some effort.
●Legal Segments : TCS filed a lawsuit against Epic System in 2014 for
suspected abuse of private information. TCS was found guilty in 2016 and was charged
$940 million in damages . TCS objected to and rejected the higher competence’s
decision
3.Opportunities
●M2M : Wireless and cable communications systems are both enabled by Machine to
Machine (M2M) solutions. There are bright possibilities for it in future, and revenues are
projected to be substantial. TCS offers a comprehensive variety of its services , allowing
the need for M2M solutions to be met.
●Mobility Solutions : Enterprise mobility solutions are expected to be driven

by business applications with a growing mobile worker population and the increasing
use of sophisticated mobile devices. TCS is well-positioned to benefit from its growing
focus on the development of enterprise mobility solutions .
●Digital Transformation : Since the world is becoming more digital, business

forces are altering the digital economy. TCS’s primary goal is to digitally transform and
deliver digital solutions . TCS could expect more expenditure on technology for digital
transformation.
●Emerging interest in cloud computing : Digital technologies and

high-speed internet access have evolved. In fact, spending on cloud services will rise at
a CAGR of 19% over the next five years. Society is shifting towards cloud-based
solutions. TCS has a robust cloud-based infrastructure and is thus prepared to capitalis e
on the created demand.
4.Threats
●Competition : IT firms such as Infosys, Wipro and others confront fierce rivalry. As
a result, the industry is experiencing price wars and has a restricted market share.
●High attrition rate : The Indian IT sector has a high rate of turnover, which
raises the expense of providing new workers with skills and leadership development and
has a negative impact on the company’s reputation.
●Constraints on immigration : With immigration regulations, increasing H-1B

visa fees, and changing political situations in the US, Indian IT firms are anticipated to
suffer as they increase their costs and damage profitability, posing a risk to the sector.
●Large MNC’s : Large multinational corporations are expanding into India and
competing for a worldwide clientele
ETOP ANALYSIS
 ETOP analysis is the process by which organization s monitor their relevant environment to identify
opportunities and threats affecting their business for the purpose of taking strategic decisions.

 1. Economic sector : Indian standards of living are increasing day by day , with higher level of
disposable income making it possible to spend money toward luxury goods in urban segments of
india. Easy availability of capital through the public.
 2. Marketing sector : Growth rate is constructing, chemical & commodities, AGRI products
services are increasing at a fast arte and a more number of player are entering into these segment of
market to gain the profit from the operation.
 3.International sector : TATA is a well known brand on a global level to compete with global
giants in IT sectors. They have all the capabilities and the technology that are needed to compete in
the international circuit. They are trying to get into the international circuit through joint ventures and
acquisitions of many foreign companies.
4. Political sector : TATA has always been in the political arena with many of its
policies regulated by the political parties e.g. Gujarat and Orissa state regarding TATA
Nano plant . There is always political influence on every move of the TATA group and it
directly affects the companies corporate policies.
Thank you

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SWOT AND ETOP ANALYSIS

What is Tata Consultancy Services (TCS)?

Tata Consultancy Services history

TCS has a large portfolio of products and services:

 SWOT analysis is a structured approach to evaluate a company’s strategic position by

● Established Strategic Alliances : TCS has formed significant alliances with

● Excellent returns on capital invested : TCS has an excellent track record

●Empowered Employees : Highly skilled workforce through successful training

●Product segment not impressive : While TCS does well by delivering

●Mobility Solutions : Enterprise mobility solutions are expected to be driven

●Digital Transformation : Since the world is becoming more digital, business

●Emerging interest in cloud computing : Digital technologies and

●Constraints on immigration : With immigration regulations, increasing H-1B

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