Fashion trend analysis

and forecasting

Prepared by: tinsaye asfaw

• In 1965,skirt rose several inches above the knee,
and that style become known as miniskirt.
• How ever, it is not until the late 1960 that shorts
skirt widely worn by women.
• The miniskirt reached beyond a youth-inspired
fashion into a major international trend.
• During the mid-
1970s,womens returned to
wearing longer skirt lengths
such as the midi or maxi
• Again the 1980 and
1990,shorts.skirts were
popular
• How did this revival
happen?
• In the mid 1990s,the new genre of
music called hip-hop was introduced in
to american entertainment scene.
• Along with this type of music came
fashions like base ball caps worn
backward, stylized sneakers worn
untied,and oversized baggy pants.
• fifteen years later, hip-hop-inspired
fashion have been accepted into
mainstream.
• Where did this movement originate
• What makes a product fashionable?

• What makes merchendise new and exciting

or old and out of style?
• Who decides what will be in fashion in the
next season
• Where do these ideas and concepts come
from?
 What is fashion forcasting
• Is the practise of predicting upcoming trend based on past and present
style-related information, the interpretation and analysis of the motivation
behind a trend, and an explanation of why prediction is likely to occur.
• Sourcing and data collection

• Analysis of data

• Interpretation of facts

• Those are the scientific method

 Trend report Vs Fashion forecast
Trend report Fashion forecast
• A trend report describing in detail • Combination of both past and
something that already exists or trend report with present
has happened. information and insight in to the
• Based on observations from the future to create the prediction of

runway collection, red carpet up comming trends.

event, or street fashion

Forecaster must answer

1.What has already happened in the

past that influence fashion today?

2.What is presently happening that

will notably affect fashion in the
near future?

3.What is likely to occur in fashion

in the distant future?
Forecasters take in to
account
• Historical and contemporary fashion
and ideas about future fashion
• Observation of the movement and
direction of change
• Social and cultural shift in society
• Analysis f sales and consumer data
 Why forecast fashion?
• When a new look is first spotted by a forecaster
• The look accepted by the early trend followers
• If the manufacturer client are mass customer ship the product
soon
• The consumers may not ready for the new look or may be eager
to purchase
• The retailer may purchase the small quantity and loose sell
opportunity
• The retailer purchase too much quantity and the market may
oversaturated
 Who forecast fashion
• Trend forcaster: individual who combine knowledge of fashion, history,
consumer research ,industry data, and intuition to guide product
manufacturers and business professionals into future.
• Perceive the novelty to profit and mainstream recognition

• Designers, creative directors, business and retail executives, buyers,

products developers, merchandisers, magazine and book editors,
promotional directors and advertising specialists.
Where Do forecasters find their Information

• Fashion show
• Fabric fairs
• Red carpet event
• Club scene
• On the street
 Premiere vision in France
Première Vision Paris Spring/Summer 2021
Print & Pattern Trend Report
Often at the shows or fairs, displays fill a trend pavilion and offer the first look at the up coming season, including

Contents Participants
• new theme • Buyers
• Color • Designers
• fabric • Editors
• manufacturers

This congregation update the forcasters on their buisness trend by sharing

their insight and specific information related to their buisness.

The forcaster can give the clients direction that is the most approprate for

their brand,products and consumers.

In practise for caster need

to attend a fair or walking

down on the street to be

alert for fashion elements

that catch their eyes.

Life style trends
including vacation
destinations,
entertainment choices
and artistic interests
can also acts as clues
to uncovering new
development and
idea.
• Blog is the best option
that contain the
description of events
and ideas .
• Many blogs provide
photos and ideas
about certain fashions
• Fashion churns and thrives in a
major cities known for advanced
trend
• Paris,
• london
• milan
• newyork
• losangeles and tokyo
• Shopping in a multiple cities and

obsreving ever changing style is

necessary to stay informed.

• fashion forcasters visit cities

through out the world not only to

find new fashion but also to

observe the variation from a prior

trip.
spring/summer 1999 | Alexander McQueen: Savage Be
auty | The Metropolitan Museum of Art, New York
 museums
• Museum of fashion indtitute of technology in newyork
• Cooper-hewitt museum in newyork
• The victoria and albert museum in london
• Tate gallery in london
• Bourdelle in paris
 When do forecasters find fashion ideas

• Traditionally the fashion industry rolls out new fashion in seasonal fashion
events in major cities during the spring and fall
• With an increasing number of interst in fashion from the street,there is no
specific time when new style will be available. any major event in poletics,
music, thaeter,art or sports can be the place to spot new trend.
• Short term forcasting: themes or concepts are developed, colors stories
are created,textile and material selections are made, and the look or
silhouttes of fashion are identified.

• Details or specific design are highlighted .

• Long term forecasting trends are predicated at least two years ahead but
most often five to ten years in advance.

• This extended type of forecasting seeks to identify the cultural sifts that
represent the mood of the era, the kind of ominous thinking or high spirits
that can mark a historical period.
 How is forecasting done?
1.Researching:exploring to collect information
2.Editing:sorting and identifying pattern
3.Interpretaing and analysing identify the causes and possible
results
4.predicting:telling the out comes in advance
5.communicating:conveyinginformation,thougt,opinion and
prediction
 Forecasting process

• identify basic facts about past trends and

forecasts.
• determine causes of change in the past.
• determine differences between past forecasts
and actual behaviour.
• determine the factors likely to affect trends in
the future.
• apply forecasting tools and techniques,
paying attention to issues of accuracy and
reliability.
• follow the forecast continually to determine
reasons for significant deviations from
expectations.
• revise the forecast when necessary.
 Zeitgeist(spirit of time)

investigating the spirit of times To understand

directions of shifts in fashion evolution.
• people's life situations
• living conditions needs to be researched,
which has an effect upon
• past and current political
• Economical
• Social and cultural occurrences
Trickle theories

• trickle down
• trickle across
• trickle up
 Wave dynamics

explains that fashion can flow, swing, cycle,

curve, and repeat. To find the suitable patterns,
wave dynamics can be applied as a method for
answering and finding a style or trend in
fashion change that has occurred over time
 Steps for Wave dynamics

• find suitable source of fashion images,

e.g. fashion periodicals.
• all images cannot be used in the
sample, so develop a systematic way to
decide which images will be excluded.
• standardise a set of measurements or
observations to be taken on every
image in the sample.
• sample the time periods that
should be used - the span of years.
• gather data and analyse to reveal
patterns of fashion change.
 Fashion curve

In tracking fashion movement or curve it

is important to determine the possible
pace of a trend
Basic categories
• Fad
• Classic
• Mainstream fashion
 • Fad usually lasting only one
season
• Accepted and rejected
fad quickly
• Fads often appear in
accessory market

oversized embellished accessory

watches
Forecasters must spot a fad at
beginning of fashion cycle and report
 classic
• Styles that take a long time to complete the
fashion cycle
• Classic, basics and staple fashion
• Slow introduction, long peak, slow decline
• Style have simple lines, minimal detail

The little black dress

 • Introduction
• Rise(growth)
FASHION CYCLES
• Pick
• Decline
• obsolescence
 recurring movement of style
Pendulum swing between two extremes
The fashion swings from one
point of exaggeration and then
to the other direction, where a
trend often begins at opposite
of an existing trend.
 CONSUMER ADOPTION CATAGORY

Innovators, Early adopters and market

mavens are fashion change agent
The rest fashion followers

Consumer category-segment according to the rate of adoption to innovation

 Innovators(2.5%)

• The first adopters of innovation

• May be the creator of fashion
• Buy new product before other
consumers
• Those consumers not only for the
reason of uniqueness but evaluate
information, discovering facts,
examining facts and examining
product attributes
 Character
• Young, well educated, financial
resource, easily absorb financial
loss, very social, interact with
innovators, read more about
fashion, spent more time in
fashion trend, self confident.
• Measure by their tendency to buy
new instead of previous choice
• Consumer can innovator when
come to product domain.
 Measure consumer innovativeness

• Seek out information about new fashion, product and brands.

• Like to go the place I will expose to information of new fashion products.
• Like magazine that introduce new fashion, trend and brand.
• Frequently look for new fashion products
• When the first fashion is available I will take the advantage
 Early adopters(13.5%)

Reduce perceived risk

1. functional risk
2. social risk
• This risk can be reduce by communication of early
adopter and early majority.
• Put stamp of approval on the innovation by using it.
 Character

• Higher in socio economic status, education than late adopters

• Less dogmatic

• Greater ability to deal with uncertainty and risk

• Favourable attitude to change

• Social active, more frequent communicate with individuals and travel out

of local space

• Great exposure to media

• Great knowledge of innovation

• They are opinion leaders

 Market mavens(word of mouth)

• Individuals who have information about many kinds of product, place to

shop, initiate the discussion with consumer and respond request from
consumer for market information
• Marketing mix information

• Value conscious

• Strong influence than opinion leaders

 Market mavens' scale

• Do you like introduce new brand to your friends?

• Would you like helping people by providing them with information of

many kinds of product?
• People ask me information about product place to shop or sale?

• If some one ask where to get the best buy several types of product I could
tell him where to shop?
• My friends think of me as a good source of information when it come to
new product
Early majority(34%) Late majority(34%) Late adopters(16%)

• Adopt innovation before • Approach innovation • Lower social status

average consumer with skeptism • Firm do not spent a lot

• May spend time • Limited financial to this group

deliberately on resource • Let deep discount (50%)

innovation
The birth of modern women
The jazz age(20th century)
 Economical change

abrupt ending with the stock market crash in 1929, that led to a severe economic
1920-1929 spirit of time

Social change
• optimistic about life
• healthy lifestyle
• More outdoor
activities
• Women social norms
by fighting for
equality
Technological change

more affordable automobiles

Silent movies got replaced by movies

with sound
 dress soft, with comfort and freedom of movement
FASHION CHANGE

oxford bags raccoon coat The women’s independency was

demonstrated dressed
 COCO CHANEL

STYLE ICON

JOSEPHINE BAKER RUDOLPH VALENTINO

BRITISH ROYALS
 ART DECO

Geometric in
• Architecture
• Font and typography
• In fashion
CULTURAL
HOTSPOT

Egyptian cultural effect

 Theme
• It is a topic for a fashion forecast that
has a unifying, dominant idea.

The job of forecasters is

• To identify the emerging forces in
current society
• Understand what is fueling the cultural
shifts.
• Consider the relevance of the change.

• Communicate the possible outcomes

for the future through theme.
 Developing the idea
Forecaster
 look at a current trend or recent event the anticipate the trend or events
evolution.
 focus on the first sign of change and the unexpressed wish of the
customer.
 focus in the human behavior include changes in attitude and desire

• A prediction of something that is going to happen or some shift that will

occur is the starting point of the theme development.
• With the repetition of similar ideas theme can be identified and
developed
The theme idea can be discovered by watching
changes in the lifestyles of trend setters

Idea Trend setters main stream

 Inspiration for
theme

Factors that influence

• Current events
• Economic and political
climate
• Celebrity influence
• Current standard of life

To find ideas for theme the

forecaster looks
News, art or the world at
 The news, art and politics
• Newsworthy events
• Political shifts
• Architectural innovation
• Art shows
• Well known museums
• exhibition
Metropolitan
museum art in
new York
“superheros”
 The Tate gallery in London
that influenced color pattern,
color and design
Sustainable design practice has been influenced by
media and movies such as AL gore’s
Beijing national stadium for the 2008 summer Olympics-the birds
nest-skeleton of the infrastructure
this unusual looks has appeared in the couture collection
Movies, medias and tv shows

Project runway
everlasting youth, immorality and
romance
 Avatar and allice
fantasy and escaping the reality
Iconic fashionable women
and men
 How to develop a theme forecast
Step 1:formulate an idea or concept
Process of exploring or investigating to collect information and
imagery while looking for new fresh and innovative ideas and
recognizing inspiration, trends and signals both from a scientific
and artistic approach.
Formulating an idea for a theme forecast a research.
Fashion and trend evolve the past current and future must be
consider to predict what will be next.
scientific approach Artistic approach

is when forecasters research and is when a forecaster relies on

collect tangible data from: creativity to access records

• Past trend information • Personal knowledge

• Historical records • Memory

• Observation
• New technology
• Opinion and attitudes
• Existing objects and materials
• communication
• Books, magazines, and current
events
A forecaster may notice something a bit difference, something
new that they have not seen or experienced before. The
subtle difference or new concept can be compared to a single
thread. Following the thread and seeing where it leads can be
the begging of anew theme concept by observing as the
thread begins to become interlaced with additional threads
the forecaster begins to weave the foundation for a forecast.
Step 2:collect the
images
An image or a collage can be used to
illustrate a theme.

the idea is established image is chosen

that correctly represents the theme

Clipping, sketching, internet images,

ads, runway shows, and photos can
supply impact and visibility to the
theme.

All images source must be recorded

and added to the bibliography
Image can be researched by collecting

• Historical/vintage
reference • Celebrity reference

• Lifestyle/vintage • Reference from interiors

reference • Reference from beauty

• Runway analysis • Tradeshow reference

• Retail reference • Reference based on

travel
Step 3:edit, interpret, analyze, and predict the
theme
 Editing is the process of sorting and identifying patterns in the research,
data, and images.
 To edit the forecaster reviews the data and begin to organize a group, or
separate image and information to identify a pattern.
 Ensure the cohesiveness of the collected information.

 Interpreting and analyzing are processes that entail careful examination

to identify the causes key factors, and possible results to investigate what
fuel upcoming trend.
 Consider why and how the trend will manifest
 Step 4:create the title
The title captures the spirit of the theme.

Island breeze
Escaping from hectic
everyday life
Letting go
Getting away
“Islandbreeze”
The selected title and
images reflect the flavor of
the island, tranquil sandy
white beaches, gentle wind,
crystal clear water, and
treasures of the sea.
Step 5: developing the tagline

 A tag line or phrase can further

explain the concept
 It may be song lyrics or media
tagline

It cures her soul like medicine that no doctor

could prescribe
Step 6:identify the mood
• It describes the tone of the theme, which represent
the feeling and emotion of the message.
• The Iceland breeze relates to the escapism theme,
creating a mood of relaxation and comfort.
Relaxing
crisp
rustic
natural
airy
cool
comforting
Step 7:write the story for the theme

 A story is developed based on the concept, images,

and title that were selected for the theme.
 The story may identify the past and present
associated with the idea and anticipate the future
possibilities.
Narrative Descriptive

 Based on the inspirational • Based on nonfictional data

and artistic influence of and information about the

theme
the theme.
• Detail about the origins of
 The story can be written
the idea, the research,
based on a theme of
historical information, the
fantasy or fiction cultural influences, or the
marketing responses can
be included.
As the vacation came to closure, she carefully
observed her surrounding. She wondered how she
could bring the island with her. She embraced the
beauty of the ocean and the softness of the sand. She
watched how the birds flew with the wind and made a
decision to be more like them. she created a collection
that reminded her of the island.
 What if the descriptive?
Information contains what?
• World news
• Job statics
• Health facts related to stress
Color forecast
 What is color forecasting?
• It is a process of gathering, evaluating, understanding, and
interpreting information to be able to predict the colors that
will be desirable for the consumer in the upcoming season
• A color forecaster is a specialist in the research and
development of color prediction and often is associated with a
forecasting service, manufacturer, retailer, or a textile producer
• In a large garment manufacturing company, a design director and
his or her team are responsible for the color direction.
• In smaller companies the responsibility is often that of the
designers. large retailers plan and forecast their buying using color
forecasts.
• Retailers have the advantage of using hard sales data to track sale
statistics. Unfortunately, this information can be misleading because
it can only track the items and colors that a consumer has already
purchased it can not answer what color will be sold in the future.
 Evolution of colors

• Color is evolve from season to season.

• Changes are always occurring so to predict the future needs
and desires of consumers, both changes in direction and speed
of change must be considered
 Color palette and color story
• Color forecasting begins two to three years before specific products
are available to the consumer.
• This process starts when forecasters(often in teams) develop their
initial concepts and new color palette, which is a range of colors
• Color story is a palette of colors that are used to identify, organize,
and connect ideas and products for a certain season or collection.
• Before beginning to create a color forecast, a forecaster must
understand color theory, the psychology of colors, and color cycles.
 Tropics color story
• Carribian blue
• Parrot green
• Purple lagoon
• Living coral
• Sunset orange
• Coconut creme
Color forecasting
 Colour theory
• Colour theory is the study of

color and its meaning in the

worlds of art and design

• Color wheel: arrange the colors

of the spectrum into a circular

pattern and used it to

understand color.

• It is the visual representation of

colors arranged according to

their chromatic relationship

Primary colors: are colors at the basic essence; they
cannot be created by mixing others(red, blue, and yellow)

Secondary colors: are achieved by a mixture of two

primary colors

• red + yellow = orange, red + blue= purple, blue + yellow

= green.

Tertiary colors: are achieved by a mixture of primary and

secondary hues.
 Complementary colors: are located
opposite each other on a color
wheel

• Analogous colors: are located

close together on a color wheel

Systems of identifying color use hue, value, and intensity
to further describe a color.
• Hue: refers to the color itself.

• Value: is the lightness or darkness of the color

• Intensity: refers to the saturation or brightness of a

color
• Tint: refers to a hue that has white added

• Shade: refers to a hue with black added.

 Color psychology
• Focus on the effect related to mood,emotions, feelings,
memories, and behavior.
• Althogh’s perception of color is individual, some colors
have universal meaning.
• Temprature is the way of describing warm colors (red,
blue, and yellow) express emotion of excitement or anger
• Cool colors: blue, green, or purple can be calming.
• Red:energy,fire,blood loyalty, and faith
• Yellow: joy and • Purple: royalty and
happiness luxury
• Orange: energy of red • Brown: stability and
and joy of yellow order
• Green: growth and • Black: power and level
fertility • White: purity and
• Blue: inspiration, goodness
 Color cycle
• Color cycle shifts in color preference and color repetition, the
common factor is change

• The acceptance of color from warm to cool, experience reveals

that corresponds to fashion history and is influenced by
economic influence.

• Certain colors are considered staple or basic colors that remain

consistent from season to season. Black, navy, khaki, and white.
In the 1980s

• The economy grew stronger color become more vibrant

as well

• Rich jewel tones, bright bold hues, and vivid

combinations for conspicuous consumption.

1990

• Shift the color palette to the muted, comforting colors

such as gentle neutral, subtle peach, and soft greens.
 1990

1980
 How to develop color forecast

Step1:formulate color ideas

Scientific and artistic approach
Color evolve so one must look to the past, identify the
current times,and then predict the future.
 Premier vision
• A panel of participants prepares the color and textile
forcast for the show over ayear in advance.
• The selected colors are arranged on a color card that is
supplied to textile manufacturers including fiber
producers,weavers,knitters, and printers.
• Trend boards are made for exibition to show the evolving
trend.
• Participants also visit the boutiques of the city and also
watch the street for new inspiration.
• The theme, mood,stories,colors and fabrics are presented
• Data is available for the most requested color
• Out performed color of the retail in the past
season
• Scanning the poletical,economic and life style
trend is essential.
• CAUS(color association of the united states)
• Panton Inc.
 Premiere vision
Premiere vision held in Paris two times
a year, is the most important
exhibition
The selected colors are arranged on a
color card that is supplied to textile
manufacturers, including fiber
producers, weavers, knitters, and
printers so that they coordinate their
collection to present unified themes
and colors at the show
• The theme, moods, stories, colors, and fabric are used for a presentation

that is created and shown for inspiration at the fair.

• Trend boards are made for the exhibition to help deliver the message of

evolving trends.

• Primier vision is attended by manufacturers, designers, retailers trend

hunters, and forecasters.

• By having so many people from the fashion and design industry in the

same place at the same time observing many of the same influences,

similar information is assimilated into upcoming fashion.

 Versace pre-fall 2022 fashion show

• Observaton are made from

the media , runway and
street to gain insight about
the color direction
• Scanning the political-
economical lifestyle trend is
essential
 Color reference companies
• Color association of united states: study,
predict, and document color
• Consult industry professionals in color selection
for their products and brands.
• WWW.colorassociation.com
• Pantone, Inc: develop the standard color-
coding system used throughout the fashion
industry to ensure proper color identification
and matching.
• WWW.pantone.com
Step2:develop color story
• Color stories can be collected from paint chips,
yarns, swatches of fabric, magazine clips, items
from nature, and colors from packing can b
used as valuable sources
• Service is offered on the internet that provides
a system to select, create and save the
personally developed color story.
• Selecting color to represent the intended
message of the theme
• A typical color story consists of five to eight
predominant colors.
• What will be the dominating color for ice land
breeze?
Step 3:edit,interpret analyze and predict the color story

• Colors are grouped and separated to identify pattern

• Think,reason, and make decision about each specific
color and the relation ship of color to each other.
• Large of color represent predominate or more
important color
• Editing or revising colors selections is done to ensure a
redefine color story has been developed
• Refine color story has been made by adding additional
colors,changing the placement of the color or simply
resizing of the color sample.
• The mood of the color story must support the
theme of over all forecast.
• Do the colors appear heavy and dark , light and
airy , harmonious and smoothing?
• Target market and price range play an
important role in the selections.
• A forecaster plan for a priced designer that will
choose the newest color and forward color.
Step 4: assign color name

• Color name are selected to identify each of the color in the story.

• The language of the color including color name is linked to color perception and
therefore is quite personal.
• Color forecasters must always support the theme, mood, and story.

• Color names from food, flower, mineral, metal gems, location, or products can be
used.
• Some color name holding different meaning for different people

• Panton color number re often are often assigned to the selected colors
Step 5: write detail about the color story
• Compliling a vocabulary list of words that
articulate the color story is recommended.
• An overview of the palette, prediction of the
color shifts, and details about the selection.
• Iseland breeze the color description are
inspired by the location:nature, the sea, the
sunset, and the beatch
Bark brown

Aquatic blue

Moss green
Stone gray
TEXTILE,TRIMS,FINDING, AND MATERIALS
• How do forecasters know
that a customer would
prefer fashion made of
textiles that are shimmering
and smooth one season and
matte and textured the
next?
• Why are finding such as gold
zippers dominant as
decorative elements one
season and trims of colorful
braid popular the next year?
 What are textile, trim, finding, and material
forecasting?
• It is the process of collecting, editing, interpreting, and analyzing information to
be able to predict the textiles, material, trims, and finding that will be popular in
the upcoming season.
• Consumers are greatly influenced by the feel of textile or allure of new materials.
• Considering that a forecaster’s theme applies to several industries
simenatanously, a forecaster may select items for inspiration as well as for
functionality
• Some times the direction of fashion is driven by color or silhouette,but other time
the estatic selection are the driving force and a strong textile story emerges.
 terminology
• Textile: is a flexible fabric that is woven, knitted,
or assembled using another method of
construction, and is often composed of layers.
• Trim:is used to embellish a product.Lace,ribbons
or beads are trims that decorative an item.
• Finding: such as zipper,elastic,Velcro, and thread
are functional items that add performance
qualities to a product.
Material: is the substance of
which an item or thing is made.
Material can be the inspiration for
the development of a new look
 Trims and Finding
Trim such as braid, lace, or novelty appliques is used to create newness.

Finding such as buttons, zippers, Velcro closures, and belts can be both
functional and decorative.

In some seasons the color of the finding and trims are selected to
complement the color palette and in other seasons they conflict
1990 minimalist look
2010 statement
jewelry
 How to develop a textile and materials
forecast
Step 1:Formulate textile and materials ideas

By understanding the basics of textiles,the terminology,and the detail about fabrication,the

forcasters begin to look for the newness to add to his or her information
Fiber producers, textile manufacturers, and trade associations present the latest developments in fabrics and
textiles at trade shows and fabric fairs.

Trade shows focus on seasonal theme or innovations in fibre,yarn,textile,prints,color process and new finish.

Fashion professionals attend the fabric fairs to view innovative collections of fabrics and surface designs for a
variety of fashion markets.

Designers and manufacturerss ca n also discover new supplirs,source materials,learn of new development and
order sample

At the show, forecasters and consultants display trend information and offer presentations on color, fabric new
look, and silhouette.
 Some of the leading
shows include
• Premiere vision in Paris
• Premier vision preview in new
York
• Interstoff Asia textile fair in
hongkong
• Ideacomo in Como, Italy
• Pitti filati in Florence, Italy
• Yarn fair international in new York
• Yarn Expo in shanghai
• International Fashion Fabric
Exhibition in New York
• Most fabric firms host clients in their
showrooms or send representatives to follow
up on products of interest.
• The agent also keeps clients up to date on
information generated from the show
including the most desired products and items
that produced the most interest.
• When new innovations are spotted from the
collections, the forecaster identifies if the
newness is because of new fibers, finishes, or
any other changes related to the textile
process.
• Runway shows also give the forcaster insight
about upcomming textile trim,and finding
trends

• Textile organizations,fabric producers and

concils,trade publication and fabric libraris
also offer information and ideas for the
forcasters.
FORWARD PAT TUNSKY, CREATIVE DIRECTOR, DONEGER CREATIVE
THINKER SERVICE

The Design Library for Research and Swatches

When preparing a forecast, I rely on the design library for textile ideas and
swatches. The design library has an extensive historical collection of antique and
vintage swatches that have been collected from mills around the world in
addition to modern and contemporary design. I cannot rely on today’s mills for
upcoming textile ideas, instead, instead, the fabric producers rely on my
information to begin their new collections and textile development.
Step 2: collect fabrics and material
Swatches are sample pieces of
fabric or materials that are
collected for a forecast.
Textile firms show their fabrics
using swatch cards, types, or head
ends to display the available
selections or developmental fabrics.
Perform well in the past, commonly
used, new to the market
• Forecasters gather textiles and
materials and materials that fit
best into the theme and color
stories.
• Sometimes the textiles, prints,
patternsor textures inspire a
new theme or alternative color
story
step 3: edit, interpret, analyze, and predict the
textiles and material story
Once the fabrics, materials, and trims are collected they are organized and categorized.
related items are grouped together and replication of ideas becomes apparent.

Attension to the variety of fibre,fabric construction,textures and colors keep the stories
appeal.

The similarity in look, color, and the pattern start to be recognizable and trends emerge.

Lone items are often edited as cohesive stories are developed

The selection must then be interpreted and analyzed as the forecaster strives to
understand why a particular fabrication has the potential to become widely accepted

Depending on the theme, a fabric story contains materials that are specifically suited to
the idea or lifestyle.
 “Parisian Romance”

Sheer chiffon
transparent netting

delicate lace

Silk satin
Step 4: identify fabric and material
• Once the fabric story has been selected forecasters must convey the story
through vivid description and accurate information about the materials.
• Describe the materials using detail about fiber, yarns, fabric structure,
color, and finishes
• Describe the aesthetic qualities of the material, such as look, feel, and
texture, to convey the more artistic aspects of the selection.
• Detail about performance qualities of the selection can give insight about
how a textile will function or act
Step 5:Write the story about the textiles and
materials
It describes the information about each item and
provides a summery for the selection as a whole.
Each item is explained by its inspiration
As each component of the forcast developed , the
forcaster must continously reaffirm that the new
information that is being added about color and
textiles helps to support the overall theme.
“Island breeze”

The textiles, materials,

trims, and findings that
appear on the board are
natural and sustainable
fabrics, including organic
cotton, hemp webbing,
bamboo dobby, and an
eco-friendly pom rosette
button.
Look forecast
 What is a look
forecast

• The portion of a forecast that focuses on

design elements, principles, and innovations is
the “look” segment of the forecast.
• A forecaster identifies shapes, silhouettes, and
combinations of features that contribute to the
total look.
• The process consists of researching the similarities
and differences across different design practices and
then editing, interpreting, analyzing, and predicting
the upcoming direction of looks to come.
• By observing design changes, a forecaster can
formulate predictions of what looks will come next.
 Design elements
• A building blocks for designed products.
• Line, silhoutte, shape, and detail as well as
color, texture,and pattern.
 line
• Line direction(vetical,horizontal or diagonal)
• Width and length
• Different type of line affect the charactestics
of the piece…vertical line create…
horizontal..diagonal create sense of emotion
by allowing the eye to travel
 silhouette
• It is the over all outline or outside shape of a
design of garment.
• Design silhoutte classifief by
circle,oval,rectangular,sphere,cone,triangular
or square.
• Garment silhoutte A-line
• Having the vocabulary to describe the over all
silhoutte is necessary to convey the specific
look of design.
 detail
• The line on the inside of the garment provides
detail,such as
collars,necklines,sleeves,pleats,darts,pockets and
contour seaming.
• Detail for blouse …ruffled neckline,gathered
neckline
• Detail for coat and dress…ornametational
stich,draped lapels
• Detail for accessory….multicolored woven leather
 Design principle
Proportion
Scale used to divide a garment in to parts.
Hotizontal lines are used to break designs into
section,such as waist line,hipline or shoulder
line
 Ballance
• A set of equillibrum or equal distribution
• A symmetrical design is equaly ballanced
• Assymetrical is defferent on each side.
• An asymetrical design can be ballanced by
adding detailsuch as bolder shape and color.
 Focal points
• It is the area to which the eye id drawn.
• A designer may use line or color to direct the
viewer to a certain aspect of the design.
• Beading or shiny embellishements are often
the focal point in evening wear.
• In the interior design, the focal point of a
room can be created by proper placement of
artwork or accessories.
 Harmony
• When all design elements and principles work
sucessfully pleasing design.
 Design innovation
• It is a process that takes in to account what a
product can do for an individual.
• Through modern understanding of design
potential, a person can find meaning and
create personal connections to the product.
 How to develop A Look forecast
Step 1:formulate look and silhouette ideas
• When certain silhouttes reappear or subtle shift in shapes of garments are noticablethis
can be the beginning of change and the evolution of the look.
• As in theme, color, textiles, and materials a “look” forecast begins with research. Runway
shows, fashion magazines, retail stores, internet Websites, blogs, vintage collections, and
the streets are filled with examples of looks.
• Forcasters Research looks at concepts in the non-apparel market as well.
• Shifts in styles of art,architecture,and interiors give clues to the forcaster.
• Information is shared between the creative teams,data specialists,and retailers,who give
insight about the shifts in fashionable shapes.
• Reseach into new technologies can guide the forecaster
• By identifying the emerging looks and lifestyle trends
forecasters can begin to sense the looks that will
become widely accepted in the future.
• Different designers, fashion houses, and retailers have
style characteristics, brand recognition, and specific
target markets that help to identify their look and
define the spirit of the product
Preppy pattern
vintage-inspired
silhouette
classic color
that define the
lifestyle and mood
of the collection
• There are places and events that all fashion
forecasters must search for information, but
knowing where to look for the particular customer
or target market is crucial in finding the best
information.

• For newness in the youth market, innovative cafes

and restaurants, artistic new galleries, viral videos,
and blogs are monitored.
step 2:develop a look and silhouette story
• forecasters use a variety of methods to collect the information:
collecting pictures and magazine clippings, sketching or taking
photographs.
• Using personal notes, memories, and conversation combined
with instinct and intuition helps forecasters notice and
examine signals of change.
• Once the information and image are collected, the story is
developed.
Step 3:edit, interpret, analyze, and predict the look
and silhouette story
• By grouping looks together that are similar one can begin to see the
repetition of shapes and details.
• The goal is to create classifications of looks
• Are garments draped, ruffled, or trucked with excessive volume, or
are they look sleek, simple, and classic?
• Is the emphasis on the bust, waist, or hips?
• What embellishments are reoccurring-embroidery, stones, or lace?
• forecasters determine the classifications, the looks that are aligned
with the theme, color, and textile forecast
• Once forcaster determine the classification the looks that alighned with

the theme,color and textile forcast can be selected to support the

message of the over all forcast.

• While keeping in mind the purpose or market for the selection

forecasters hone the most significant looks or creative ideas.

• A trendy fast fashion manufacturer and retailer requires looks that

appeal to its customers that are different from the looks that appeal to

its customers that are different from conservative persons.

• In the condensation process the forecaster separates short-term and

long-term movement. Why?

• Interpretation and analysis start by asking about
the cause of society’s desire to change.
• The other analysis is the speed of the trend and
the range of its impact
• Then identify if the look will become a minor
trend or a hot item
• Finalize the silhouette
 Tribe global fusion
mixing of African and native American cultures in to modern day look
rich ethnical pattern
• The important analysis is to establish the speed of the trend
and the range of its impact.
• Is the look a visionary spark, directional fashion ,over saturated
look, or a trend ready to end in excess.
• In addition a forcaster identify if the look become minor trend
or hot item(the impact of the look)
• Flat drawing may be created to shoe the look of the forcast in
addition to photo
• Image from the Several market helps to show universal
possiblity of theme
• Group the apparel images for different target market is the
portion of presentation(kids,womens and mens)
Step 4: assign look name
• Give a name for the look
• Describe the look
• Forecaster must be familiar with them and use their
name to accurately identify the looks.
• For looks that are new innovations, original
vocabulary or expression are needed.
Step 5 write detail about the look and silhouette story
• A well scripted, written explanation of the shapes
includes the naming of originators of the creation, the
description of the silhouettes, and the call of the details.
• A well-developed vocabulary of silhouette and shapes
not only articulate the specifics of look forecast but
also connects the memory and mood of the entire
project.
 ICELAND BREEZE
• The silhouettes for the apparel that are shown are very flowing and

relaxing. whether it is a sundress or a bathing suit, the looks give

off a vibe of being earthy and relaxed, a feeling of being complete.

• an asymmetrical one-shoulder top is embellished with a soft floral

applique

• Several of the dresses, skirts, and tops allow for movement with A-

line shapes and ethnic-inspired embroidery at the hem.

Creating and presenting the forecast
 What is the final forecast
• The two portions of the final fashion forecast include a visual
portion and a written portion.
• The visual portion is made up of presentation boards,
computer-generated slides, or imaginary crates for the web.
• The written portion can be verbally presented to an audience
through a script, recorded as a part webinar, or appear as text
on the presentation board
 Keys to a successful forecast

• Presentation must create meaning by

transforming the forecasting data into
knowledge that is applicable to the audience
or clients.
• All parts of the forecast must be presented so
they can be understood.
• If a forecaster is describing a theme or lifestyle,
audience members from a variety of marketers
should be able to find ways to execute the forecast
for their market whether it is for apparel, home
furnishing, or accessories.

• A successful full forecast inspires the audience to

customize the message and find ways to apply the
information to their own products.
• A forecast fails when the audience is left
confused and uninspired. If the forecast does
not effectively communicate the idea or
purpose of the theme, the message is lost.
 How to create a forecast
Visual portion
• The process begins by selecting, editing, and
assembling the components into a forecasting
board for each part of the forecast.
The components are
• Theme: idea, visionary theme
imagery,interpretations,analysis,prediction,tit
le,tagline,mood,story and abbreviated story.
• Color: color inspiration ideas, color story,
interpretation, analysis, predictions, color
names, written description for each color,
color number and color story summary.
• Textiles, materials, trims, and findings: ideas, textiles,

and materials samples, interpretation, analysis, predictions,

identification of samples and textiles, and material story
summary

• The look: ideas, apparel and non-apparel images and flats,

interpretation, analysis, prediction, description, description

of looks, and the look story summary.
• The information needs to be clearly displayed
to deliver the intended message.
• Through layout, typography, background, color
selection and assembly style, the significance
of the forecast can be delivered.
• Some forecasts are created by merging all the
component of the forecast onto two or three
boards.
 Lay out
• The board can be set up with either a horizontal or vertical
layout.
• A focal point or the area where the viewer aye is first
attracted, will give the viewer a place to start looking
• So plan the most important item to represent the theme as a
focal point.
• By dividing the layout into sections, the presentation can have
several focal points that create a more visually dynamic view.
• The structure of the layout relies on fundamental graphic
concepts:grids provide a structure used in magazines and books,
groups define relationships of items or paths highlight visual
movement between objects.
• It contain theme,color,material and look…each of the segment can
appear on separate boards.
• It considers placement,positive and negative space, and color
relationships and begin to create a layout that is visually appealling
and effective in delivering the intended message.
 typography
• Selection of font can connect the message of the text with the
concept of the theme.
• A mood can be created by using size,font(style of lettering),
and effects(Bold, pictorial)
• The type used should include the title of the theme and any key
words that are descriptive to the story.
• Do not include excessive amounts of type on the visual portion
of the presentation.
Throughout,
typography,
Background-color
selection and assembly
style, the significance
of the forecast can be
delivered.
 Background and color selection

• Making certain that it will enhance the overall theme.

• Boarders, backdrop, and decorative elements added

to a presentation board often help to support the
theme.
• Choose a color or texture that acts as a unifying
force.
Romantic
theme
 assembly
• Shift the items around the board, searching for the best
possibilities for conveying the essence of the theme.
• Chosse is the technique for cutting or cropping images.
• E,g theme is a classic should cut precisely and neat
• Vintage recycling uneven or torn edges
• Board can be digital or traditional
• Attach items to the board using appropriate adhesives,making sure
that the items are properly mounted.
• Creating a mood board digitally,using
computer programs,is done in manner similar
to a traditional one.
• Boards can be created with a variety of
programs, including power point,
photoshop,illustrator,and in design.
 Create theme board
• Select the best inspirational theme images and
plan them as a focal point of the presentation.
• The selected theme images or image convey
the story and mood of the project.
• Explore each image,color,shape, or line and its
relationship to the theme.
 How to prepare the boards
• Theme
• Color
• Textile trim and material
• Look
• 262-273
Written portion and script requirement

• The narrative portion of the forecast offers a way to explain

the forecast and predict the future of the idea.
• After collect information generous information and facts
• Place the facts in a context that allows for a greater impact.
• The script has an introduction the body of the forecast and the
conclusion
• Biblography or sources of information and
image are putted
• To customize the information through one-to-
one consultations large speaking, panel
discussion, or websites.
 Introduction

• Welcoming remarks for the audience

• Briefly describe the topic of the forecast
• Explain the first board of the visual presentation
including the title, tagline, inspirational, mood
images, and descriptive mood word
 Body of the forecast
• Describe the forecaster’s research, inspiration, investigation and

analysis, ideas for the solution, and evacuation.

• Clear the detail on each board

• Explain the purpose of the selected image, color story, textile and

material choice, and look election that appears on each board

• The story connects the past, present, and future helps the

audience to have confidence in the prediction

 Conclusion

• Review the most important points of the

forecast.
• Information in the script retails the most
significant parts of the forecast, highlights the
most important element, and stresses the
message and significance
1.explain why the forecast is probable
2.what is fueling the prediction
3.what is the societal implication
 End of class
Thanks for everything….