Proposal

Setting Up a Premium
Handicrafts & Handlooms
Business

Sion
Advisors
AGENDA

1 ABOUT US

2 PROJECT OBJECTIVE & STRATEGIC ROADMAP

3 OUR SERVICE OFFERINGS

4 PROJECT TIMELINE
Who are we? What differentiates us?
Sion Advisors
Sion Advisors is a boutique management consulting firm
founded by a dynamic team of passionate IIT-IIM alumni, Client-Centric One Stop Solution
who envision to bring transformative impact into all
forms of businesses – well established corporations, Approach
Our clients are at the core
of From digital transformation to
our every strategy. We're as supply chain optimization,
growing MSMEs or budding startups. Fuelled by
passionate about your financial management, and
unyielding drive, academic excellence and spirit of
business as you are, and strategic execution, count on us
innovation, we are the turbocharge your business needs
we're here to bring your to deliver comprehensive
to soar to new heights
vision to life! solutions tailored to your needs
Vision
We envision to be the catalyst for unmatched business
transformation, empowering organizations to exceed Trusted Strategy Specialized Experts
Tap into a wide pool of Subject
their potential through innovative solutions and Partner
As your trusted partner, our
Matter Experts to derive
unyielding expertise. comprehensive approach blends
effi cient solutions. Our
industry expertise, analytical
functional experts off er
Mission rigor, and innovative thinking to
targeted solutions backed by
We partner with businesses of all sizes across industries, deliver meaningful results for
deep industry knowledge and
leveraging meticulous analysis and innovative strategies your organization.
unparalleled expertise,
to unlock their maximum potential and deliver impactful ensuring precision in every
Values
results aspect of your project
1 People Centricity Sustainable Results
Our business solutions drive
Value Based Pricing
2 Integrity continuous, sustainable growth With pricing that won’t ‘pinch
for your organization. With your pocket’, we provide value
3 Innovation strategic foresight and for your business by unlocking
unwavering dedication, we pave ‘pockets of value’!
4 Empowerme the path to lasting success in
nt every endeavor
5 Impact
 Our Expert Solutions

Business Strategy Supply Chain & Digital Financial

Operations
 Growth Opportunity  Operations
 Transformation
E-Commerce Management
 Investment Strategy &
Identification  Digital Roadmap Fund Raising
Management  Data Analytics/ AI  Budgeting & Forecasting
 New Business Development
 Digital Supply Chain   Cash Flow Management
 Business Model Business Intelligence
 Sourcing &  Business Planning
Transformation
Procurement
 Corporate Strategy
 Logistics

Digital Marketing Branding Strategy Project Market Intelligence

 Content Marketing  Brand Management  Project
Management
Scheduling and  Market Landscaping
 Social Media Marketing  Product & Portfolio Planning  Industry Structure &
 Performance Marketing Management  Project Communication Trends
 SEO & SEM  Pricing Strategy and Stakeholder  Competitor Analysis
management  Market Sizing
 Risk Management and
control
 Roadmap for Success
Collaboration of Sion Advisors
A strategic roadmap outlining the project objectives and the key areas of development involved in building the Handicrafts startup

Research & Ideation Phase

Project Objective
Company Incorporation & Legal Setup
To create a premium brand for handcrafted products and handlooms, both for domestic and
international markets Vendor Onboarding & Supply Chain
Setup

Warehousing & Inventory

Management
Sion Advisors Trusted Strategy
Partner E-Commerce Platform Setup

Building Company’s Brand Identity

Implementation-focused Management Digital Infrastructure & Retail Store

Consulting firm with strong industry Setup
experience & robust domain expertise. We
aid in delivering highly impactful and Curated Digital Marketing Strategy
enduring results

Organizational Strategy
Specialized End- End
Expert TeamImplementation Financial Management and Business
Planning

Customized Offline Marketing

*Sion Advisors Proprietary & Confidential Information
Strategy
 Research & Ideation Phase
Customized Offline Marketing Strategy
Identifying the Right Products, Understanding Market Trends, and Strategizing for a Successful Market Entry

Industry Overview & Key Insights Proposed Revenue Streams

India’s Handicrafts Market Size (2023) Direct  Selling through own e-commerce website as well
Product Sales as platforms like Etsy, Amazon Handmade, or
USD 4,278 Million (B2C) iCraft etc., targeting premium price segments

India’s Handlooms Market Size (2023)  Establishing a storefront or a flagship store for in-
person sales.
USD 7,698 Million
Wholesale to  Collaborating with boutiques and larger retail
Retailers & chains to sell products in bulk at discounted
Other B2B prices.
India’s Handicrafts Market Growth (2023-2032)  Collaborating with interior designers, home
goods stores, and international distributors
~ 6.9% CAGR
Competitor Analysis
India’s Handlooms Market Growth (2023-2030)

~ 8.4% CAGR
Differentiate the brand through premium
Increase in demand due to the desire for unique and personalized
pricing, authenticity, and a story-driven
products, and the rising demand for sustainable and ethical products.
approach (emphasizing the artisans’
Focus on premium GI-tagged products due to increasing consumer
backgrounds and traditional methods).
demand for authentic, regional, and handcrafted goods.

*Sion Advisors Proprietary & Confidential Information

 Company Incorporation & Legal Setup
Establishing the Right Legal Framework, Ensuring Compliance, and Setting Up a Scalable Business Structure for Long-Term Growth​

 Business Structure Selection: Assessing & recommending most suitable entity type (Private Limited, LLP, OPC, etc.) based
on the client’s business goals, funding needs, operational requirements. Assistance with decision-making, like
Company Incorporation shareholding patterns & directorships.
Strategy  Name Approval & Registration Process: Assistance in selecting a unique business name and filing for name approval.
Filing incorporation forms online via MCA or respective local authorities. Obtain the Certificate of Incorporation.

 Incorporation Process Management: Drafting legal documents like the Memorandum of Association (MoA) and Articles of
Association (AoA), Digital Signature Certificates (DSC), Director Identification Numbers (DIN). Preparing and filing online
End-to-End
forms with the Ministry of Corporate Affairs (MCA) or relevant authorities.
Documentation Support  Taxation and Compliance Strategy: Advising on optimal tax structures and ensuring the chosen entity meets statutory
compliance.

 Licensing and Registration Assistance: Assist in PAN and TAN applications. Ensure GST registration is completed and
provide ongoing tax compliance support for both domestic and international sales.
Legal & Regulatory  Trademark Protection: Facilitate the firm with trademark registration and IP filings to protect brand identity and help
Compliance create brand exclusivity.
 Export-Import License Setup: Assist in obtaining the EXIM license and ensure compliance with international trade
regulations.
 Vendor Onboarding & Supply Chain Setup
Customized Offline Marketing Strategy
Building Strong Vendor Relationships, Streamlining the Supply Chain, and Ensuring Efficient Procurement and Delivery

Vendor Identification & Onboarding Supply Chain Design & Optimization

• Partnering with Producer Organizations: Collaborate with regional • Domestic Logistics Setup: Work with 3PL providers to set up
producer organizations to tap into existing artisan networks and warehousing and timely delivery across multiple regions.
ensure consistent quality.
• International Logistics: Develop a seamless international shipping
• Sourcing from Artisans: Identify and work with local artisans and strategy, ensuring compliance with export regulations (using EXIM
clusters specializing in unique handicrafts and handlooms, with a licenses) and smooth customs clearance.
focus on GI-certified products.
• Premium Packaging: Implement high-end packaging solutions to
• Set criteria for quality assurance, scalability, and reliability of ensure product safety and elevate the customer experience.
vendors.

Sion Advisors’ Role Sion Advisors’ Role

 Assist in identifying and onboarding the right vendors through
 Provide logistics strategy to ensure cost-effective distribution.
strategic partnerships with producer organizations.
 Advise on selecting 3PL logistics providers and recommend
 Support in negotiating vendor contracts and establishing quality
packaging solutions aligned with the premium brand positioning.
control processes.

*Sion Advisors Proprietary & Confidential Information

 Warehousing & Inventory Management
Customized Offline Marketing Strategy
Setting Up an Efficient Warehousing System with Real-Time Inventory Tracking to Ensure Seamless Order Fulfillment and Stock Management

Warehousing & Storage Strategy Inventory Management System

 Implement an ERP system or WMS (Warehouse Management

Strategic Warehouse System) for real-time tracking of stock levels, ensuring optimal
Locations
Strategically place warehouses near key markets (e.g., inventory and avoiding stockouts or overstocking.
Delhi, Mumbai, Bangalore) for faster delivery times
and reduced shipping costs.
 Helps in automated order processing, inventory forecasting, and
replenishment scheduling, improving overall efficiency.

In-house
Warehouse Sion Advisors' Role
Suitable for high-volume inventory where direct
management of stock is required. It enables full
Logistics & Warehouse Design:
control over inventory, packaging, and order • Advise on selecting the right logistics providers and warehouse
fulfillment.
setup based on business needs and growth.

Operational Optimization:
Third-Party Warehousing • Guide in optimizing warehousing operations, ensuring cost-
Partner with experienced 3PL providers (e.g., effective and timely deliveries.
Delhivery, Shiprocket, Ecom Express) that specialize in • Recommend the best inventory management systems to ensure
e-commerce logistics. This enables scalable solutions, accurate tracking and reduced operational costs
reduced overhead costs, and faster shipping.

*Sion Advisors Proprietary & Confidential Information

 Roadmap for Success
E-Commerce Platform Setup
Setting up a user-friendly and scalable e-commerce platform to enable online sales, manage inventory, and deliver a smooth customer experience​

Website and E-commerce Platform

User Experience (UX) Design
 Focus on creating a visually appealing and intuitive website design that reflects our brand identity and values.
Ensure easy navigation, fast loading times, & mobile responsiveness to provide a seamless browsing experience
across devices.
Secure Payment Gateway
 Implement a secure payment gateway to enable safe and hassle-free online transactions. Offer multiple payment
options -credit/debit cards, digital wallets, and buy now, pay later services, to accommodate different customer
preferences.
Product Catalogue and Descriptions
 Organize products into categories and subcategories to help customers find what they're looking for quickly.
Provide detailed product descriptions, ingredients, benefits, and usage instructions, to inform and persuade
potential buyers.
Order Management System
 Set up an efficient order management system to process orders, track inventory levels, manage
shipping and fulfillment.
SEO & Analytics
 Optimize website using a combination of technical SEO, content optimization, & strong focus on user experience.
 Utilize web analytics tools such as Google Analytics to track website traffic, user engagement, and conversion
rates. Monitor key performance indicators (KPIs) regularly and adjust our digital strategy accordingly to optimize
results.

*Sion Advisors Proprietary & Confidential Information

 Building Company’s Brand Identity
Customized Offline Marketing Strategy
Creating a compelling brand story, positioning the business as a premium provider of authentic products, and crafting a visually appealing and resonant identity​

Craft a Create Design Eye- Exceptional

Compelling Distinctive Thorough Market
Catching Customer
Brand Story  Brand Analysis  Prioritize
Start byIdentity Packaging customer
Experience
 Invest in
 Develop a defining the  Dive deep into satisfaction by
packaging that
narrative that brand's mission, market trends, offering seamless
stands out on the
encapsulates the values, and competitor shopping
shelves and
essence of our Unique Value strategies, and experiences,
communicates
brand. Proposition consumer responsive
our brand's
 Craft a behaviors. customer support &
 Highlight what values and
 Conduct market personalized
sets us apart, captivating brand identity.
recommendations.
whether it's a name, logo, color research to
 Consider more
commitment to palette and visual identify our right  Encourage
eco-friendly
authenticity, emp identity that target consumers customer feedback
options if
owering artisans captivates and and gaps in the and use it to
sustainability is a
or a dedication to resonates with market that our continually refine
part of our brand
sustainability. our target brand can fill. our products and
Building a strong brand proposition, identifying the USPs, and brand values and effectively ethos. brand communication techniques would improve
utilizing
audience. services.
brand awareness and result in higher brand equity in the long run

*Sion Advisors Proprietary & Confidential Information

 Digital Infrastructure & Retail Store Setup
Customized Offline Marketing Strategy
Integrating Digital Tools and Technologies to Support E-Commerce, Enhance Customer Experience, and Establish a Physical Retail Presence

Integrated Digital Infrastructure Retail Store Setup & Operations Strategy

Accounting Software
Store Location Selection1:
1  Implement efficient financial tracking and reporting systems.
 Ensure tax compliance and accurate bookkeeping.
• Focus on high-end urban locations (e.g., Delhi, Mumbai, Bengaluru) where target
customers are located.
• Evaluate foot traffic, proximity to complementary businesses (e.g., fashion, home décor),
and accessibility.
Store Management Software

2  Set up inventory management and sales tracking.

Store Design1:
• Premium and Authentic Look: Use natural materials (wood, stone) to reflect traditional
 Optimize for both online and physical store operations.
craftsmanship while incorporating modern fixtures.
• Visual Merchandising: Display products with minimalist design but emphasize the
ERP/CRM for Vendors uniqueness of each piece (e.g., craft story cards, artisan profiles).

3  Integrate vendor management systems for smooth supply Licenses & Permits1:
• Help with obtaining the Shop and Establishment License and assist in state-specific
chain operations.
 Enable real-time data synchronization and efficient order handicraft regulations (including GI tag certifications if applicable).
fulfillment.
Technology Integration2:
Real-Time Analytics & Reporting Tools • Implement POS systems (Point of Sale) to manage transactions seamlessly.
• Consider smart display screens that allow customers to see more about the product, such
4  Set up business intelligence (BI) tools for real-time insights into as sourcing, craftsmanship, and artisan stories.
sales performance, inventory levels, and consumer behavior.

1
Partly under Scope Under Scope
2
*Sion Advisors Proprietary & Confidential Information
 Roadmap
Curated for Marketing
Digital Success Strategy
Leveraging Online Channels and Strategies to Expand Reach, Drive Sales, and Enhance Brand Visibility in the Competitive Handicrafts Industry

Digital Marketing Strategy Description

Content Marketing
Create dedicated blog pages to promote brand vision and offers with quality Awareness
images and videos, to share the artisan’s stories

Improve Organic Search results through Text Mining, Web Crawling and Google
Search Engine Optimization (SEO)
Search Ranking, Inclusion of relevant Key Words

Search Engine Marketing (SEM)

Invest in mobile- friendly Pay per Click ads with niche and less competitive Engagement
keywords and monitor their performance

Targeted ads showcasing packages and offers on all social media platforms.
Social Media Marketing (SMM)
Interactive platforms where we also respond/ interact with customers

Affiliate and Influencer Marketing

Extend our reach to influencer's existing audience. Also, associating with popular Acquisition
personality allows you to earn genuine followers

Promotions regarding special offers and packages, events and local attractions,
Email Marketing
and hotel updates through email

Mobile Marketing
Targeted mobile campaigns with geo-fencing or targeting specific customer Retention
segments
High quality, short and quick videos across all platforms. More effective than text or
Video Marketing
images, they create an emotional connection with audience.

Be it radio or podcasts, audio marketing offers a convenient medium for on-

Audio Marketing
demand and on-the-go for a busy audience.
Advocacy

Customized digital marketing strategies to be developed using multi-channel approach where the below mentioned strategies are to be implemented and followed
diligently to result in higher conversion rates through the marketing funnel

*Sion Advisors Proprietary & Confidential Information

 Organizational Strategy
Customized Offline Marketing Strategy
Defining Roles and Responsibilities, Establishing the Right Organizational Hierarchy, and Aligning Teams for Efficient Operations and Growth

Right organizational architecture for the company to be laid out along with the creation of clear roles & responsibilities and mapping the same to the skills & educational
background, processes, and formal reporting relationships in the company.

 Resource requirement analysis needs

to be first done, followed by skill
mapping and role allocation.

 Along the process, it is important to

strategize the company’s hierarchy from
one of the following designs/ from the
mix of designs as mentioned.

 Provide basic HR training to ensure

the team understands their roles,
responsibilities, and company culture
from day one.

*Sion Advisors Proprietary & Confidential Information

 Roadmap
Financial for Success
Management & Business Planning
Strategic Approach to Budgeting, Forecasting, and Resource Allocation to Optimize Profitability and Ensure Sustainable Growth in a Competitive Market Landscape

Budgeting Develop detailed annual budgets including budgets for each department. Set realistic and achievable targets of
& Cost the budget and use the same for efficient resource allocation and to maintain profitability even in
challenging times.
Control
Cash Flow To maintain enough liquidity to cover operational costs, salaries, and improvements, financial
Manageme managers keep close track of the cash flows. Plan and prioritize capital expenditures for renovations, upgrades,
and new projects.
nt
Demand Utilize the past, seasonal and market trends to generate future demand to forecast revenues
Forecastin effectively. Use rolling forecasts to adjust plans based on the based on current performance, market trends, and
maintain flexibility.
g
Operating Crafting a business-specific financial tracking model to track the daily and monthly expenses &
Tracking margins of the business and its revenue.

Model
Actual- Conduct timely variance analysis and follow-ups to track cash flows against the budget to identify
Budget over- or under-spending. Helps in identifying the leakages in the system and accordingly minimizes
costs.
Compariso
n
Financial Building a well-designed financial report with key metrics, including Gross Profit Margin, Avg. Order
KPIs Value, Revenue per customer, Customer Acquisition Cost, Return on Investment.
Tracking

*Sion Advisors Proprietary & Confidential Information

 Customized Offline Marketing Strategy
Customized Offline Marketing Strategy
Engaging Traditional Marketing Tactics to Enhance Visibility, Build Relationships, and Drive Sales Through Direct and Community Outreach

Key
Key Activities
Considerations
Initial Launch:
1. Host Events & Exhibitions:
Use push
Organize craft fairs, art exhibitions, or heritage festivals that showcase the products. These
strategies to create
events will attract corporates, tourists, and local visitors, creating B2B and B2C
immediate awareness
opportunities.
& drive interest in the
products.
2. Print Advertising :
Leverage billboards and banners in tourist hotspots, such as airports, shopping malls, and  Sustained
Push cultural centers. Place ads in local lifestyle magazines, tourist brochures, and cultural
Engagement: Develop
publications to reach both tourists and local markets.
Marketing robust brand equity
Strategies through engaging
3. Travel Agencies: content to attract
Build strong relationships with travel agencies and tour operators to create curated packages customers organically
that include guided tours to artisan workshops, promoting the purchase of locally made over time.
handicrafts.
 Event-Driven Push:
4. Local Partnerships: Periodically employ
Partner with local businesses, such as hotels, restaurants, and other cultural institutions, for push tactics for specific
cross-promotions or discount offers for tourists. events and cultural
1. Word of Mouth Marketing & Referrals: celebrations.
Encourage satisfied customers to leave reviews, share testimonials, and refer others to the
business. Partner with local influencers to help spread the word about the authenticity and  Ongoing Pull:
Pull
quality of the products. Continuously update
Marketing
content, engage on
Strategies 2. Loyalty Programme: social media, and
Create a loyalty program where customers can earn points for purchases, which can be optimize for search
redeemed for discounts, exclusive products, or artisan workshops. engines to sustain
interest & attract new
prospects.
*Sion Advisors Proprietary & Confidential Information
 Project Delivery Timeline
Detailing the implementation timeline, including key phases, milestones, and expected outcomes.

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

PROCESS Week 1 Week2 Week 3 Week 4 Week 1 Week2 Week 3 Week 4 Week 1 Week2 Week 3 Week 4 Week 1 Week2 Week 3 Week 4 Week 1 Week2 Week 3 Week 4 Week 1 Week2 Week 3 Week 4

Research & Ideation Phase

Company Incorporation & Legal

Setup

Vendor Onboarding & Supply

Chain Setup

Warehousing & Inventory

Management

E-commerce Platform

Branding & Marketing Strategy

Digital Infrastructure & Retail

Store Setup

Organizational Strategy

Curated Digital Marketing

Strategy

Financial Management &

Business Planning

Customized Offline Marketing

Strategy
 Contact Us
Unlock the full potential of your business through our curated strategic consulting services that turbocharge your growth. Contact us now!

Let’s work together

towards achieving your
+91 9790469479 dreams!
contact@sionadvisors.com
www.sionadvisors.com
 Our Management & Advisory Team

G Mridula A Harishankar R Rahul

Managing Partner, Partner, Co-Founder Partner, Co-Founder
Founder
B.Tech, IIT Madras, B.Tech, NIT Trichy B.Tech, Bits Dubai
MBA, IIM Bangalore MBA, IIM Bangalore MBA, IIM Bangalore

Well seasoned Finance & Accomplished Supply Distinguished Marketing &

Strategy expert with 5+ Chain & Operations Strategy professional with
years of combined professional with 5+ years 4+ years of experience in
experience in Investment of experience working in Management Consulting,
Banking Citi & Strategy Strategic Sourcing, General Management &
Consulting at Accenture Category Management, CEO’s Office roles
Strategy & Auctus and Change Management
Advisors for global clients
 Roadmap for Success
Collaboration of Sion Advisors
A Strategic Roadmap to Business Setup and Growth Strategy

Phase 1 Scope Phase 1 Scope

Project Objective
Research & Ideation Phase Research & Ideation Phase

Company Incorporation & Legal Company Incorporation & Legal

To create a premium brand for Setup
Setup
handcrafted products and g g
handlooms, both for domestic and
international markets
Vendor Onboarding & Supply Vendor Onboarding & Supply
Chain Setup Chain Setup

Warehousing & Inventory Warehousing & Inventory

Management Management

*Sion Advisors Proprietary & Confidential Inf