PROTECTI

BRAN
ONHOLOGRAMS
USING
D TRACK & TRACE
AN
SOLUTION
D

MIHAI NECSULESCU
Zoom-Soft srl
Romania
According to a joint study by the European Union
Intellectual Property Office (EUIPO) and the Organisation
for Economic Co-operation and Development (OECD) of
June 2021, ‘Global Trade in Fakes: A WORRYING
THREAT’, the volume of international trade in counterfeit
and pirated products amounts to USD 464 billion, or 2.5%
of world trade.
In the EU, 5.8% of all imports from third countries
estimated to be counterfeit and pirated goods are worth
up to EUR 119 billion.
Total Value of goods originating from China Seized in
2021 equals $2.78 Billion
THE REST of $461 Billion of fakes
FLOODED THE MARKETS WORLDWIDE
An original successful product that stands out from
the crowd was, is or will be the target for
counterfeiters and pirates.
Large corporations, small and medium-sized
companies from all sectors of the economy together
with normal people as final customers are affected by
Top 7 products that suffer from counterfeiting as
described by OECD European Union Intellectual
Property Office and sourced from OECD / EUIPO
databases.
First three products are of interest for your
industry and cumulates an astonishing figure of
55% from all fakes!
 WHAT IS HoloNature Hologram?
It is a holographic label done from a thin silver
metallised film made of regenerated cellulose
that is bio-sourced, compostable, and
biodegradable.
We successfully replaced the PET (PolyEthylene
Terephthalate) film with Cellulose film as a
support base for our holographic labels.
Cellulose has been manufactured continuously since the
mid-1930s and is in use today. We developed a new
technical process in order to use this film for producing
holographic labels
Our commitment to safety, R&D and customer service
has led to ethical and sustainable development of this
new product.
We evaluated all key stages in the supply chain and
understand the associated impacts to nature then we
created a sustainable product, bio sourced, with lower
carbon foot print and from renewable materials for
replacing a more environmental dangerous PET that
 100% Home BIO sourced
compostability Low impact
Industrial cultivation
compostability > 90% Renewable
Anaerobic digestion materials
Incineration Low Carbon Footprint

In-house engineered process reproduce all optical and

security elements with more then 92% similarity of PET
holograms
Global warming potential (GWP)
GWP kg CO2 eq/kg: PET hologram = 5, HoloNature =
4.2

Home Composting tested under programs EN 13432 and ASTM

D6400 HoloNature typically break down in just a few weeks.

Anaerobic Digestion: HoloNature is degraded by micro-organisms

Can be treated in a power plant to produce electricity or

biomethane.
 TRC (True Random
Codes)
The TRC solution incorporates a high-security
hologram, serialized by laser-demetallisation with
a true random alpha-numeric codes like below:
5A59J07N, NDERQEVQ, G1KM84QP, W7L5NPCM,
RTHRYA23

Most serial coding applications used today

follow an algorithm that, if hacked can be used
to generate an entire batch of codes. This way, a
counterfeiter can take advantage and introduce
on the market fake products with valid serial
numbers.
Our system generate codes based on a
special Quantum Physics device that are
Holograms can have many 2D -
3D images overlapped in same
area
We can combine several layers of 2D or 3D
images in a single hologram. When tilted, the
hologram will display several different images
depending on the viewing angle or from
Some images could exhibit a
illumination source.
deep space parallax. We can
integrate any effect in our
holograms since we design and
built a custom hologram for each
one of our customers. Any effect
or security feature available on
the market we can implement in
our holograms. Our images are
bright, bold and colorful due to
our state of art technology.
Holograms can contain Kinematic
Guilloche and hidden images
Curves described mathematically that will move,
appear dissappear or change the colors when
you tilt the hologram.

Some areas can contain hidden

information visible only by
projecting a laser beam. The
image is not visible with naked
 What resolution has a hologram?
We use to originate of our custom made
holograms the resolution of 254.000 dpi which is
100 times higher than any printer. May look too
little but in fact there is 10.000 times more
information then in a print. Combined with the e-
beam image we can add direct laser writing of
other images using a proprietary technology.
That will guarantee a high level of security
exceeding any requirements for brand
protection.

Detail of a 5
microns height
nanotext from
three of our
holograms
 In order to have an idea of how small the nano-
text from the picture below is, we can fairly say
that enlarging the whole hologram until the nano-
text match the size of “ROMANIA” from this screen
will make the hologram itself as big as sixteen (4 x
4) football stadiums put together.

Enlarged 20.000 X
Holograms can incorporate special
optical effects
Designing a hologram is a complex task. We
have to maintain an optical appalling image that
incorporate the customer logo and any special
requests and fuse it together with many layers
of overt and covert security features, usually all
together in just few square cm.
Any security feature in the market:
You name it, we have it!
• Combination of Holographic, Lithographic and Direct
Write images
• 2D / 3D Depth, as single images or overlapping
Multichannel
• Chromatic / Achromatic Images
• Guilloche / Kinematic Guilloche
• Lens effects
• Pearlescent effect / Pearlescent effect with Full
Parallax moving letters
• Microtext down to 20 microns, Diffractive or
achromatic
• Nanotext down from 5 down to 1 micron, non-
Diffractive
• 3D Animated, true color, image
• Lithographic white, Holographic and Non Holographic
white
• Concealed Laser Viewing Images (CLR) text,
animation and CLR Level II images
Introducing a new product:
Thermo-adhesive holograms for
textile and leather
Although is not something new for the industry
we have some improvements:
- Thermal activated adhesive BIO-based RAW
material
with 80% Renewable
Organic Carbon content
- Low temperature
application: 115 °C
guarantee no damage to
the holographic image and
textile support
- Performant adhesive,
resistant to washing
cycles
- Holograms with our
patented Track & Trace
What does the competition?
Just few examples: Fendi and D&G have good images,
although not striking as brightness or complexity.
None have a laser code, Etichetta Toscana has a
sewed serial number. None have strong covert
features like nanotexts or hidden images, few existing
microtexts are rough and almost unreadable. All
competition holograms are 2D, Fendi has two
channels. It may be possible that some other brands
have newer or better holograms.
We successfully tested and applied our Thermo-
adhesive Hologram for textile and leather on the
following:
COLE fabrics plc:
8350P, 8910P, 8380P, 8320P, 8970P, 8950P, 8317P PVC, 8913P Light Grey 09, Navy 10,
Orange 11, Purple 12, Ivory 08, Green 07, Dark Grey 05, Black 01, Dark Green 19, Cherry
18, Red 13, Pink 15, Yellow 14, Peach 16, Gold 06, Fuchsia 21, P.O. Red 24, Tango 26, Brown
25, Light Blue 17, Light Green 20, 8523P Black, 8524P PSA,8944P PSA Polyester Satin,
8971 P, 8911 P, 8528P Black, 8988P Black, 8521P, Polyester Satin Reverse Coated,
GC04 Black, 5453P Black, 5450P, 5570P, Polyester Double Face Satin,
2175A, 1050A, 2183A PSA Black,2183 PSA Cream,2182A PSA Acetate Satin,
1051A, 2173A, 1058A PSA 1055A PSA Acetate Satin Reverse Coated,
1158A Acetate Taffeta Coated, 7260N PSA Nylon,
7178P Black, 7179P Black, 7156P, 7154P, 7155P Polyester Taffeta Coated,
7152P Polyester Taffeta, 1145N White, 1145N Black Nylon Taffeta,
7480N, 7220N, 7450N, 7467N, 7240N, Nylon Taffeta Coated,
7995C, 7987C, 7991C, 7983 Khaki Green, 7986C, 7983C Coated Cotton,
3360PC Polyester Cotton, 7995C PSA Cotton, 3366PC Polyester Cotton Reverse Coated,
630, 636P, 613P, 612P, 630, 631P, 640P, WEC01, 5911P, 662P, WEC02, 633P, 5922P Woven

EMAX:
Polyester Taffeta care and general labels: PT2212, PT2213, PT2111, PC1231; Polyester Satin
Woven edge: PS2133, PS4134, PS2223e, PS2223b; Cotton care labels: CT1230e INK,
CTS1232eK090, CTH1201, CT1232; Recycled Polyester Satin PSR1118e, PSR 2118,
PSR2118u, PSR2118b; Polyester Satin self adhesive: PSS1222G080, PSS1222K140,
PSS1402K140, PSS5222G080; Acetate Satin self adhesive: ASS1205G080, ASS5246G080,
ASS1405K090, ASS1547K140; Polyester Satin non coated PS1116, PS1117, PS1122,
PS1220; Acetate Satin Heat seal ASH1200, ASS1127G080, ASSR1200G080, ASSR1200K140;
Polyester Satin Removable PSSR1222G080; Industrial Products Tires and Concrete:
TYS1260B065, COS1261B080; Nylon Taffeta self adhesive: NTS1120G065, NTS1105G080;
Acetate Taffeta self adhesive: ATS1221G080, ATS1222G080; Polyester Taffeta overdye:
Introducing a new product:
FREE FORM Hologram for textile
and leather
This is something new!
It is not Hot Stamping Foil but a
label that have intricate form as
pictured in bottom of left image.
- Low temperature application: 115
°C guarantee no damage to the
holographic image and textile
support
- Performant adhesive, resistant to
washing cycles
- Thermal activated adhesive is
BIO-based RAW material with 80%
Renewable Organic Carbon content
- Holograms have our patented
Track & Trace system, laser
 For difficult surfaces of some materials the thermal
activated adhesive simply won’t work.
Still for these we have the Hot Foil Stamping option
for
We only useFree FormisHologram
foil that or as
at Banknote a regular
Standard andshape.
guarantee the
highest image brightness and the best resistance.
Anyway it may not resist to deep washing cycles or multiple
bending or stretching as dedicated Thermo-Adhesive Holographic
Label does.
 Executive Summary
Holograms together with a secured Track & Trace System
represent best cost-performance solution in brand protection.
We can design and produce the best solution at the correct
price to protect your customer brand against counterfeiters
with our technology, skills, patented technologies and top
quality materials made exclusively in E.U. Our patented
Track&Trace solution is rock solid against hacking or reverse
engineering and offers full reliability over any other
serialization method.
We successfully introduced the HoloNature Hologram, the
first Biodegradable, Self Adhesive, Nature Friendly and Low
Carbon Footprint.
A have another new product: Thermoactivated-Adhesive
Hologram label, that can be applied by pressure and heat to
woven and non-woven materials using a special adhesive
that is BIO-based Raw Organic with 80% Renewable Organic
Carbon content. And this holographic label can have regular
shapes or have a FREE FORM which is a really novelty into
industry.
For special projects we can offer also Hot Stamping
Holograms as foil with registered holographic image and
Thank you for your time!

Questions or comments?
mihain@zoomsoft.ro
+40.722.360.399