Unit 5 Controlling
Unit 5 Controlling
Unit 5 Controlling
2. Establishment of standards
When implementing business strategies and
defining the business processes, the managers
should establish standards that can measure the
success and performance of business activities.
These measurements should be realistic and
achievable. In addition, these standards and
3. Monitor and evaluate actual performance
Once the performance standards are set in place, the
organization should put necessary measures in place to
monitor and evaluate the performance at multiple levels of
the production process. It helps to identify the performance
at each level of the production process and helps the
management in strategic decision-making.
•Concurrent control
•Feedback control
•Feedforward control
Concurrent Control
Any managerial system that is good controls itself in the form of information feedback.
This discloses errors in accomplishing goals and thereby initiates the proper corrective
action. Thus, feedback is the process that adjusts future actions based on the information
about past performance. Although feedback is done after the process, it is a very
important part of the control process.
This can also be termed as post control. As the name says, this refers to the various
information about the completed activity. This is done to evaluate the information and to
improve the activity by taking corrective action.
Feedback permits the manager to use the information about the past performance by
bringing the future performance in line with the objective that is planned. Thus, testing
the validity and its appropriate standards is helped by post control. Thus, to make it more
effective and meaningful, it is required to analyze the post-performance.
•Personal observation
•Statistical reports
•Break-even analysis
•Budgetary control
Budgetary control
Budget is “the process of stating in quantitative
terms, planned organisational activities for a
given period of time.” Budgeting control refers
to comparison of actual performance with
planned or budgeted performance. It is a basic
technique of control and is used at every level of
organisation. Budgets are prepared for the
organisation as a whole and for each
departmental unit.
A budget is a statement which reflects future
incomes, expenditures and profits that can
be earned by a firm. It is a future projection
of the firm’s financial position. Non-
financial aspects like units produced, units
sold, unit cost of material and labour etc.
can also be important components of a
budget.
• Personal Observation: This is oldest method
of controlling. Manager get quick information
about the employee and this in turn put the
employee to focus more on the work rather to
waste time.
•Return on investment
•Ratio analysis
•Responsibility accounting
•Management audit
•PERT & CPM
ROI- Return On Investment
Investment consists of fixed assets and working capital used
in business. Profit on the investment is a reward for risk
taking. If the ROI is high then the financial performance of a
business is good and vice-versa.
ROI is a tool to improve financial performance. It helps the
business to compare its present performance with that of
previous years' performance. It helps to conduct inter-firm
comparisons. It also shows the areas where corrective
actions are needed.
Management information
system : At every function
organization has to take
important decisions. Quality of
decision is directly linked with
the nature and quality of
information provided. An
effective information system is
vital for efficient decision and
management.
Ratio Analysis
Ratio analysis is a quantitative method of gaining insight into a
company's liquidity, operational efficiency, and profitability by
studying its financial statements such as the balance sheet and
income statement.
5)Flexible controls
A rigid control system can often make it ineffective in extraordinary and
unpredictable situations. It should, thus, be flexible and open to changes.
Managers must be able to adapt their control measures as per the
requirements of every possible scenario.
6) Hierarchical suitability
Almost all business organizations possess management hierarchies comprising
of managers at various positions and levels. Since each manager performs
controlling functions at his level, the system itself must suit his organization’s
hierarchy. Every manager must have adequate powers for this purpose and
the flow of information for evaluation should be effective.
7) Economical control
Every good controlling system has to be economical when it comes to its
implementation and maintenance. In other words, its benefits should outweigh
its costs. An organization must be able to afford it and also derive all possible
advantages from it.
Coordination is the force that connects all managerial functions and ensures the
smooth and efficient functioning of an organization. All the activities of an
organization such as purchase, production, sales, and finance are connected through
this link of coordination, which enables and helps in the continuous working of an
organization. It is considered the soul of management, as it helps in achieving the goal
through harmony and discipline of both individuals and groups. Though occasionally,
coordination might not be referred to as a managerial function, it is the essence of
management.
1. Early Beginning:
It follows the principle of earlier the better. Managers should
initiate efforts to coordinate organisational activities right from
the planning stage. If plans are implemented without
coordination in mind, it will become difficult to coordinate the
organisational activities at later stages. Framing objectives and
policies through participative decision-making are the strengths
to achieve coordination.
2Unity of Command:
Unity of command means one boss for one subordinate. It will
be difficult to achieve coordination if one individual has to
report to more than one boss. Unity of command helps in
3. Scalar Chain:
It refers to chain or link between top managers
and lower managers. It is the hierarchy of levels
where information and instructions flow from top
to bottom and suggestions and complaints flow
from bottom to top. This chain facilitates
coordination as top managers pass orders and
instructions down the chain which are necessary
for subordinates to work efficiently.
Subordinates also pass upwards only those
suggestions and complaints, which they feel
should be brought to the notice of top managers
through middle level managers. Passing of only
necessary information facilitates coordination
amongst various levels. Scalar chain, thus,
4. Continuity:
Coordination is a continuous process. It
must be continuously carried out at all
levels in every department. It starts the
moment an organisation comes into
existence and continues till the
organisation exists. Coordination is not an
option. It is the inevitable force that binds
all organisational members and resources
together and, thus, is the backbone of
organisational success.
5. Span of Management:
It refer to the number of subordinates that a manager can
manage effectively. It is important to place only as many
subordinates under the direction of one manager as can be
effectively managed by him. It affects the manager’s ability to
coordinate the activities of subordinates working under him.
Large number of subordinates under one manager can make
coordination amongst their efforts difficult.
6. Direct Contact:
Direct or personal contact between managers and subordinates
can achieve better coordination than indirect or impersonal
contact. Face-to-face interaction amongst people of different
levels or same level in different departments promotes
understanding of information and thoughts. This facilitates
effective communication and mutual understanding and
through it, effective coordination.
7. Reciprocity:
It refers to interdependence of activities. Production and
sales department, for example, are inter-dependent. The
more one sells, the more one needs to produce. The
more one produces, the more one attempts to sell what
is produced. The nature and extent to which
organisational activities are dependent on each other are
considered by managers when they initiate to coordinate
the organisational activities. More the interdependence
amongst organisational activities, more is the need for
coordination amongst them.
Manager effectiveness is a combination of many skills and traits that can help you
manage your employees effectively. Manager effectiveness includes motivating
employees, communicating with and listening to employees, rewarding employees for
high performance and more.Being an effective manager can help you organize your
employees and their responsibilities in order to achieve company goals. In this way,
manager effectiveness can contribute to a company's success.
Efficiency is a measure of productivity and how tasks are
performed, while effectiveness measures the quality of
the end results. Effective management focuses on
formulating strategy, while efficient management focuses
on implementing strategy.