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M5-Lesson 2 Sampling

The document outlines the concepts and methods of sampling in research, detailing steps for effective sampling and various techniques such as snowball, opportunistic, convenience, purposive, and quota sampling. It also discusses approaches to determine sample size based on data saturation and specific research methodologies. Additionally, it includes scenarios for identifying different sampling methods used in practical situations.

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10 views

M5-Lesson 2 Sampling

The document outlines the concepts and methods of sampling in research, detailing steps for effective sampling and various techniques such as snowball, opportunistic, convenience, purposive, and quota sampling. It also discusses approaches to determine sample size based on data saturation and specific research methodologies. Additionally, it includes scenarios for identifying different sampling methods used in practical situations.

Uploaded by

Bee Viajedor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SAMPLING

MODULE 5 LESSON 2
POPULATI
SAMPLE SAMPLIN
ON
• the complete • a group of • the
G
group of people, individuals
animals or process
that
objects that have of
represent
the same
characteristics the choosing
that the research population. a sample
needs
STEPS IN
SAMPLING
1. Identify the population of interest.
2. Specify a sampling frame.
3. Specify a sampling method.
4. Determine your sample size.
5. Implement the plan.
SAMPLING
METHODS
SNOWBALL SAMPLING
• is done by asking relevant people if they
know someone who will be willing to
participate in your research.
• you can put criteria or other qualifications for
your respondents.
• you can use social media for “crowd sourcing”
or ask someone in your community on who is
willing and qualified to participate in your
research.
OPPORTUNISTIC SAMPLING
• a type of sampling that takes
sample or respondents that are
readily available.
• for example, you may choose
respondents in your community
where you can just pick anyone
within a close range.
CONVENIENCE SAMPLING
• this kind of sampling technique involves
selecting people that are the most
convenient for you as a researcher.
• you may use someone you already know
as a respondent because it will save you
time and effort in looking for someone
who will participate in your study.
PURPOSIVE SAMPLING
• Also called as judgmental sampling
• You choose people whom you are
sure could correspond to the
objectives of your study, like
selecting those with rich experience
or interest in your study.
QUOTA SAMPLING
• Used when you know the
characteristics of the target
population very well.
• In this case, you tend to choose
sample members possessing or
indicating the characteristics of
the target population.
Two Approaches to
Determine Sample
Size
1. You determine your sample
size depending on whether your
data will reach its saturation
point.
• If you realize that there are no new answers and
the pattern seems to be the same on, let’s say, the
10th interview, then it can be assumed that it will
be your sample size because you have reached
the saturation point of your data.
2. Another way to choose sample
size depends on the type of
approach that you are going to use
for your research.
• Phenomenology: 1-10 subjects are recommended
(Creswell, 2013)
• Grounded Theory: 20- 30 individuals (Dukes,
1984)
• Case Study: 4-5 respondents (Charmaz ,2006)
• Ethnography: a single culture-sharing group
QUESTIONS?
LET’S
Read the following scenarios
and try to identify type of
sampling method is being
use (snowball sampling,
opportunistic sampling,
convenience sampling).
Opportuni
A research stic
about customer
satisfaction in a specific restaurant
uses this kind of sampling technique
by giving survey questionnaires to
any customer that enters their
establishment. They take advantage
of whoever is readily available and
Convenienc
e
Ace is a psychology professor
and wants to conduct research
about psychosis and
schizophrenia. In order to get
participants for his study, he
enlisted the help of his previous
Snowball
Shiela used crowdsourcing
through facebook to look for
respondents in her study about
behavioral psychology. She
posted a status asking her
friends if they know someone

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