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    #2024 CCEN4011 Lecture 5 Planning for Communication

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    The lecture focuses on planning for effective communication, covering topics such as audience analysis, choosing appropriate tones and channels, and composing messages. Students are assigned to prepare a news report and read specific units from the course material, while also working in groups to identify barriers in their upcoming project. Two project options are provided, along with resources for authentic information related to community engagement and local institutions.

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    #2024 CCEN4011 Lecture 5 Planning for Communication

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    The lecture focuses on planning for effective communication, covering topics such as audience analysis, choosing appropriate tones and channels, and composing messages. Students are assigned to prepare a news report and read specific units from the course material, while also working in groups to identify barriers in their upcoming project. Two project options are provided, along with resources for authentic information related to community engagement and local institutions.

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    The lecture focuses on planning for effective communication, covering topics such as audience analysis, choosing appropriate tones and channels, and composing messages. Students are assigned to prepare a news report and read specific units from the course material, while also working in groups to identify barriers in their upcoming project. Two project options are provided, along with resources for authentic information related to community engagement and local institutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3 views22 pages

    #2024 CCEN4011 Lecture 5 Planning for Communication

    Uploaded by

    初窦情卖
    The lecture focuses on planning for effective communication, covering topics such as audience analysis, choosing appropriate tones and channels, and composing messages. Students are assigned to prepare a news report and read specific units from the course material, while also working in groups to identify barriers in their upcoming project. Two project options are provided, along with resources for authentic information related to community engagement and local institutions.

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    You are on page 1of 22

    HKU SPACE

    CCEN4011
    English for Business

    Lecture 5
    Planning for Communication

    CL03/06/07/08: 3 October 2024


    CL04/05: 8 October 2024

    Dr Anora Yu
    Assignments from Last Lecture
    • Prepare a news report
    • Home Reading: Unit 2 p. 1-15
    • Watch a video:
    • Audience Analysis: Determining the Needs of Your Audi
    ence

    • Next lecture: Submit group list (4-5 members),


    group leader and the option (A or B)
    Please sit with your
    project group members
    /
    Recap
    Home Reading: Unit 2 p. 1-15
    • Can you explain the following terms in your
    own words?
    • Informational needs
    • Motivational needs
    • Practical needs
    • Credibility
    Unit 2 p.16
    Step 3: Choose an appropriate tone
    • Casual tone
    • Conversational tone
    • Formal tone
    • Can you explain some characteristics of each tone?
    • Work in groups
    • 5 minutes
    • Present in class
    Unit 2 p.16
    Step 3: Choose an appropriate tone
    Casual tone Conversational Formal tone
    tone

    Grammar

    Sentence
    structures

    Wording/
    Word choice

    Formality

    Others
    Unit 2 p.16
    Step 4: Choose an appropriate channel
    • What channels are available?
    Unit 2 p.16
    Step 4: Choose an appropriate channel
    • What channels are available?
    • Oral/ verbal/ face-to-face
    • Non-verbal/ body language/ sign language/ gestures/
    facial expressions
    • Written (hardcopy): letters, notes, notices, posters, …
    • Written (electronic): emails, faxes, text messages,
    social media platforms, …
    Unit 2 p.17
    To speak or to write?
    Unit 2 p.18
    To speak or to write?
    Unit 2 p.18
    Step 5: Compose the message
    • Three situations:
    • (Informal tone): You are not well today and you plan to
    take a sick leave for CCEN4011.
    • (Semi-formal): You have a competition in 2 weeks’ time
    and would like to leave the class 30 minutes earlier.
    • (Formal): You have some family issues and would like
    to present the project plan later.
    • Compose the email.
    • Write a subject line for each email.
    • Group work
    • 5 minutes
    Unit 2 p.18
    Step 6: Identify possible barriers
    • In the forthcoming group project, predict the possible
    barriers and plan the ways to overcome them.
    • Work in groups

    • 5 minutes
    Unit 2 p. 19
    Step 7: Deliver the message
    • When & where should I deliver the message?
    • Right time?
    • Right place?
    Group Project
    2 Options
    Course Information p. 4
    Option A
    Authentic Information …
    • Office of Community Engagement, HKU SPACE
    Community College
    • https://www2.hkuspace.hku.hk/cc/about-us/our-services-
    to-the-community/community-engagement-initiatives
    • List of local NGOs
    • https://www.swd.gov.hk/en/svcdesk/links/ngowebsite/
    • International charities ???
    • https
    ://www.unicef.org.hk/en/what_we_do/local_education_a
    nd_youth_initiatives/youth_engagement
    • https://www.worldvision.org.hk/en/
    Course Information p. 5
    Option B
    Authentic Information …
    • M+ Museum
    • https://www.mplus.org.hk/en/
    • Hong Kong Central Library
    • https://www.hkpl.gov.hk/en/locations/central-library/hon
    g-kong-central.html
    • Hong Kong International Airport
    • https://www.hongkongairport.com/
    Assignments
    • Prepare a news report
    • Read Unit 2 p.19-22 Situation about Speedy Pizza
    • Identify the two major issues reported by Celia.
    • Prepare a brief reply to her.
    • Share the written reply in the next lecture
    Unit 2 p. 19-22
    A brief reply to Celia
    To:
    From:
    Date:
    Subject:
    Dear Celia,
    ……..
    Any Questions?
    
    • See you next lecture 👋

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