MEDIA AND

INFORMATION
LITERACY
1
Review
Informatio
n Age
Electronic (1980s –
Age 2000s)
Industrial (1930s –
Age 1980s)
Pre- (1700s –
Industrial 1930s)
Age
(Before
1700s)

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MEDIA AND INFORMATION
SOURCES
Media and Information Literacy

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Objective
At the end of this lesson, the students should be able to:

Contrast indigenous media to the more common

sources of information such as library, internet, etc.

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CARTOON ANALYSIS

Photo
Credit:
http://
thepoliticalc
arnival.net/
tag/
information-
overload/
Think of this
Where do you get
your information?

Are those
information reliable
and accurate?
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 SOURCES OF
INFORMATION
Media and Information Literacy

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TYPES OF MEDIA SOURCES
Human
Library
Internet (WWW)
Indigenous Media
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HUMAN
 a person that can be a
reliable source of
information which can
be through their
expertise, critical
observations,
experiences, activities,
creative abilities and
originality.
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LIBRARY

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DISCUSSION
1. What is a library?
2. Why do you think every
school has a library?
3. Do you still use library
resources for research?
Why or why not?
4. What is a modern library
to you?
LIBRARY
 A building, room, or organization that has a collection,
especially of books, for people to read or borrow, usually
without payment.

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CLASSIFICATION OF LIBRARIES
1. Academic Libraries serve colleges and universities.
2. Public Libraries serve cities and towns of all types.
3. School Libraries serve students from Kindergarten to
grade 12.
4. Special Libraries are in specialized environments, such
as hospitals, corporations, museums, the military, private
business, and the government.

These libraries may be either digital or physical in form. 13

LIBRARY
Libraries of published books
are often considered highly
reliable, accurate, and
valuable. Books and
documents from dominant
sources are often peer
reviewed. ISSN or ISBN
registration ensures that
standards were followed in
producing these materials. 14
LIBRARY
Books Books cover virtually any topic, fact or fiction.
Encyclopedias are collections of short, factual entries often
Encyclopedias written by different contributors who are knowledgeable
about the topic.
Academic A journal is a collection of articles usually written by scholars
Journals in an academic or professional field.
A magazine is a collection of articles and images about
Magazine
diverse topics of popular interest and current events.
A newspaper is a collection of articles about current events
Newspaper usually published daily. Since there is at least one in every
city, it is a great source for local information.

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INTERNET
 is an information
space where documents and
other web resources are
identified by Uniform
Resource Locators (URLs),
interlinked by hypertext links,
and can be accessed via
the Internet.

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INTERNET
 allows you to access most types of
information on the Internet through
a browser.
 One of the main features of the
Web is the ability to quickly link to
other related information.
 contains information beyond plain
text, including sounds, images, and
video
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INDIGENOUS MEDIA AND
INFORMATION
refers to the original information
created by a local group of people.
This also refers to content about
indigenous peoples that may be
distributed through dominant forms of
media or through forms of
communication unique to their people https://pbs.twimg.com/
media/CMG1ik-
group. VEAAwX2P.png

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INDIGENEOUS MEDIA
Characteristics
• oral tradition of communication
• store information in memories
• information exchange is face-to-
face
• information are contain within the
border of the community Hudhud Chants of the Ifugao
© Renato S. Rastrollo / NCCA -ICH /UNESCO
https://ich.unesco.org/en/oral-traditions-and-expressions-00053
INDIGENOUS KNOWLEDGE
Indigenous knowledge (IK) is a
local knowledge that is unique
to a given culture or society.
IK contrasts with the international
knowledge system generated by
universities, research institutions
and private firms. (Warren 1991)

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INDIGENOUS KNOWLEDGE
owned, controlled and
managed by indigenous
peoples in order for them to
develop and produce culturally
appropriate information in the
languages understood by the
community. (Indigenous Media, Freedom
of Expression and Right to Information: ASEAN
Scenario, 2014)
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TYPES OF KNOWLEDGE
INTERNATIONAL
INDIGENOUS
KNOWLDEGE
KNOWLEDGE
SYSTEM
• knowledge from • Knowledge from
academic indigenous people
institutions or community
COMPARISON
INDIGENOUS MEDIA LIBRARIES INTERNET
• is primarily used to open • Consist of published • Information found on the
up other spaces for the books which are often internet may be quite
discussion of indigenous considered highly varied in form and
peoples’ issues and reliable, accurate, and content
conditions. valuable. • Information from this
• It is also used to • Best source for media is more difficult to
preserve their cultures academic information reliability and accuracy
and traditions. • Accessing of information
• Best source for is easy but requires
indigenous knowledge more discipline to check
and validate
Think of this

How to evaluate information from

information sources?

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 VALIDATING
SOURCES OF
INFORMATION
Media and Information Literacy

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Characteristics of a Good Sources of Information

TIMELINESS

VALUE AUTHORITY

ACCURACY

RELIABILITY

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RELIABILITY of Information

R
Reliability of information - Information
is said to be reliable if it can be verified
and evaluated.
Others refer to the trustworthiness of
the source in evaluating the reliability of
information.

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ACCURACY of Information
Accuracy refers to the closeness of the

A
report to the actual data.

Forecasts are said to be accurate if the

report is similar to the actual data.
Financial information is considered
accurate if the values are correct, properly
classified, and presented
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VALUE of Information

V Information is said to be of value if it

aids the user in making or improving
decisions.

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AUTHORITY of the source

A
Check the credibility of the author.

Sources with an established expertise

on the subject matter are considered as
having sound authority on the subject.

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TIMELINESS

T
Timeliness - reliability, accuracy, and value of
information may vary based on the time it was
produced or acquired. While a piece of
information may have been found accurate,
reliable, and valuable during the time it was
produced, it may become irrelevant and
inaccurate with the passing of time (thus
making it less valuable). Other information may
be timeless, proven to be the same in reliability,
accuracy, and value throughout history.
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Source: http://www.library.illinois.edu/ugl/howdoi/selectingsources.html
Source: http://www.library.illinois.edu/ugl/howdoi/selectingsources.html