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Web Creation-4

The document discusses web creation and design principles, emphasizing the use of 'WYSIWYG' platforms and web templates that allow users to create websites without coding skills. Key design principles include understanding website purpose, maintaining simplicity in color and typography, ensuring intuitive navigation, and utilizing visual hierarchy to guide user attention. Effective content is also highlighted as essential for engaging visitors and converting them into customers.

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alyssamaesabao12
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11 views10 pages

Web Creation-4

The document discusses web creation and design principles, emphasizing the use of 'WYSIWYG' platforms and web templates that allow users to create websites without coding skills. Key design principles include understanding website purpose, maintaining simplicity in color and typography, ensuring intuitive navigation, and utilizing visual hierarchy to guide user attention. Effective content is also highlighted as essential for engaging visitors and converting them into customers.

Uploaded by

alyssamaesabao12
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Web Creation

EMPOWERMENT TECHNOLOGY
TR: LUCILLE ESCARDA
 WEB TEMPLATES and “WYSIWYG” PLATFORMS
 “WYSIWYG” means What You See Is What You Get

 In this kind of platform, no coding skills are required. Instead, you manipulate with design
components using an editor window and get the chance to choose what elements are on
your page.
 Web Templates

 These are unique full-page layout that contains generic information which can be replaced
by the users with their own personal information.
BASIC WEB DESIGN PRINCIPLES
Website Purpose

Your website needs to accommodate the needs of the user. Having a


simple clear intention on all pages will help the user interact with what
you have to offer. Are you imparting practical information like a ‘How to
guide’? Is it an entertainment website like sports coverage or are you
selling a product to the user? Below are the common core purposes of
websites

Describing Expertise

 Building Your Reputation


 Generating Leads
 Sales and After Care
Simplicity

Simplicity is the best way to go when considering the user experience and the usability of your
website. Below are ways to achieve simplicity through design.

 Color - it has the power to communicate messages and evoke emotional responses. Finding a
color palette that fits your brand will allow you to influence your customer’s behavior. Keep the
color selection limited to less than 5 colors. Pleasing color combinations increase customer
engagement and make the user feel good.

 Typography or the text used.


Typefaces should be legible and only use a maximum of 3 different fonts on the website .
Imagery is every visual aspect used within
communications. This includes still photography,
illustration, video and all forms of graphics. All
imagery should be expressive and capture the
spirit of the company and act as the embodiment
of their brand personality.
Navigation
Navigation is the way finding system used on websites where visitors interact and find what they are
looking for. Website navigation is key to retaining visitors. If the websites navigation is confusing visitors
will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on
every page is key.

F-Shaped Pattern Reading

The F- based pattern is the most common way visitors scan text on a website. Eye tracking studies
have found that most of what people see is in the top and left area of the screen. The F’ shaped layout
mimics our natural pattern of reading in the West (left to right and top to bottom). An effective designed
website will work with a reader’s natural pattern of scanning the page.
Image
Visual Hierarchy
The arrangement of elements is order of importance. This is done either by size,
color, imagery, contrast, typographically, whitespace, texture and style. One of the
most important functions of visual hierarchy is to establish a focal point; this
shows visitors where the most important information
Content

An effective web design has both great design and great content.
Using compelling language great content can attract and
influence visitors by converting them into customers .

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