Scribd
Upload
3 views

MTH COLOR

Uploaded by

Mehzabin Afroz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
3 views

MTH COLOR

Uploaded by

Mehzabin Afroz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Presentation on Color Theory

Topic: Use of Color Psychology in Branding – A Study on


Google Icon
Roll: 2212004
Color Psychology

Color psychology is the study of how colors affect our


emotions, thoughts, and decisions.

Colors can:

•Create moods D BL
RE UE
•Influence choices
•Communicate messages silently

Example:
Blue feels calm. Red feels urgent. Green feels natural. GR E
EE NG
N A
OR
Colors in Logos & Icons

We use colours in logos and icons to:


•Make a fast impact
•Build trust and memory
•Reflect brand emotion
•Stand out
•Drive action

Studies show colour boosts brand recognition by


up to 80%
GOOGLE

Why We Chose Google as a Case Study?

1. Global Recognition
2. Bold Use of Multiple Colors
3. Brand Personality Reflected in Design

CHROME MAP

Special point- Using same colors


for other google products.

G-MAIL
GOOGLE

Google’s logo has 6 letters, each with its


Google wants to say:
own color:
•“We’re reliable” (🔵 Blue)
•G (Blue) – Trust, intelligence
•“We’re innovative” (🔵 Green)
•o (Red) – Excitement, energy
•“We’re playful” (🔵 Yellow)
•o (Yellow) – Joy, clarity
•“We’re bold” (🔴 Red)
•g (Blue) – Stability
•l (Green) – Creativity, innovation
•e (Red) – Confidence, attention

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy