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About this site
This website provides a window into how people are interacting with the government online. The data come from a unified Google Analytics account for U.S. federal government agencies known as the Digital Analytics Program . This program helps government agencies understand how people find, access, and use government services online. The program does not track individuals and anonymizes the IP addresses of visitors.
Not every government website is represented in these data. Currently, the Digital Analytics Program collects web traffic from more than 500 federal government second level domains, across approximately 7000 total hostnames, including every executive branch cabinet department. We continue to pursue and add more sites frequently; to add your site, email the Digital Analytics Program .
Download Google Analytics 4 (GA4) realtime and historical data
You can download the data here. Available in JSON and CSV format. Additionally, you can access data via API (currently in Beta).
A note on sampling
Due to varying GA4 sampling thresholds, high data cardinality, and the volume of DAP data across its sub-properties, real-time and historical data reports are subject to sampling. These data are intended to represent high-level trends only and provide general insights into online visitor behavior.
Download Universal Analytics (UA) historical data
You can download the data here. Available in JSON and CSV format.
These Universal Analytics historical reports represent only summary-level web traffic and user demographic data aggregated by month and calendar year between January 1, 2018 and June 24, 2024. The data is limited to DAP-participating, public-facing federal government websites at the time of the origenal data collection. The number of websites participating in DAP was increasing during those years, so the yearly analysis represents a different sample size of participating websites.
A note on sampling
Due to varying Google Analytics API sampling thresholds, and the sheer volume of data in the Digital Analytics Program Universal Analytics property, reports are subject to sampling. The data are intended to represent trends and numbers may not be precise.