Hyram Yarbro
| Hyram | |
|---|---|
 Yarbro in 2022 | |
| Personal information | |
| Born | Hyram Yarbro April 20, 1996 Prescott, Arizona, U.S. |
| YouTube information | |
| Channel | |
| Years active | 2017–present |
| Genre | Beauty |
| Subscribers | 4.52 million[1] |
| Total views | 546.5 million[1] |
TikTok information | |
| Page | |
| Followers | 5.8 million |
| Likes | 299.2 million |
Last updated: November 11, 2024 | |
Hyram Yarbro (born April 20, 1996) is an American skincare influencer known for his videos on YouTube and TikTok.[2] His videos consist primarily of product reviews, skincare advice, and reactions to celebrity skincare routine videos.[3] In 2021, he launched his skincare product line, Selfless by Hyram, in collaboration with Sephora.[4]
Early life and education
[edit]
Yarbro was born in Paulden, Arizona, and grew up on a cattle ranch.[5][6] He is one of five children and has stated that his family were "strict" followers of Mormonism.[7] As a teenager, Yarbro was forced to leave his family's home after coming out as gay.[3][8] Yarbro has said that throughout his teens and early twenties, he suffered from depression and eating disorders, engaged in self-harm and attempted suicide.[9]
In 2014, Yarbro moved from Arizona to Honolulu, Hawaii, to study at Brigham Young University–Hawaii.[5] He later dropped out for financial reasons.[9] According to Yarbro, while in college, he noticed premature aging of his skin and became interested in skincare products.[10][8] He went on to work as a makeup artist at Saks Fifth Avenue.[5] Yarbro has described his motivation for starting his YouTube channel as a response to what he saw as the widespread practice of skin-care companies misinforming consumers about dermatology in order to increase the prices of their products.[10][5][11]
Career
[edit]Yarbro began his YouTube channel in 2017.[10][12] His subscriber count grew from 50,000 to 500,000 in under two weeks in 2019,[5] and reached one million before the end of the year.[6] He joined TikTok in 2020 and quickly gained a large following during the COVID-19 lockdown, accumulating nearly six million followers during his first six months on the platform.[13][14]
Between March and October 2020, Yarbro released videos about the L'Oréal sub-brand CeraVe. These videos have been said to have contributed to increased popularity and sales of the brand.[15][16][17] During this period, his videos generated $3.2 million in media impact value for the brand,[15] and reportedly led to an 89% increase in its global sales in 2020.[16] This subsequently resulted in a paid partnership with L'Oréal for Yarbro to create branded content on TikTok and YouTube.[18]
In October 2020, Yarbro signed with United Talent Agency.[19][20] That December, he announced his first product collaboration, the Hyram x Kinship Sea the Good collection, with a portion of the profits donated to Lonely Whale, a charity focused on removing plastic from oceans.[21] In 2022, he launched the podcast Justaposition, focusing on mental health journeys, including his own and other influencers'.[6][9] That year, he also began posting on Flip, a shopping-focused social media app. As of August 2022, he had a small following on the platform according to Glossy.[22]
Selfless by Hyram
[edit]In June 2021, Yarbro launched his skincare product line, Selfless by Hyram, in collaboration with Colette Laxton and Mark Curry, co-founders of The Inkey List. The line, consisting of five products priced between $20 and $30, was released exclusively in Sephora stores across 29 countries and online on June 24.[18][23] For the launch, Yarbro partnered with non-profits Rainforest Trust, Youth, and Thirst.[24] The line launched in the UK in March 2022.[25]
Content
[edit]Yarbro is among a group of social media influencers known as "skinfluencers" for their focus on skincare products.[3][18][26] GQ Australia described him as being "at the forefront of the men's skincare movement".[27] His content includes reviews and recommendations of beauty products, skincare tutorials, and reaction videos responding to the skincare routines of fans and other online influencers.[13][19][20] Yarbro utilizes the duet feature on TikTok to create reaction videos.[26] Elle has noted that he also uses the duet feature to address skincare myths propagated by other users.[28] He is known for recommending lower-priced products,[19][29][30] generally under $50[5] and often under $10.[11]
According to The Washington Post, Yarbro's brand focuses on promoting "clean beauty," emphasizing products with safe, organic ingredients.[31] The Independent reported that he tends to avoid products containing fragrances and essential oils and prefers brands with sustainable manufacturing practices.[11] In his content, Yarbro states that he is not a licensed dermatologist or aesthetician, referring to himself as a "skin care specialist",[12] and advising that his content is not medical advice, but rather like "shopping with a best friend".[26]
Yarbro's content generates revenue through affiliate links, YouTube ads, and brand sponsorships.[5][13][31] He has stated that he declines 90 to 95% of offered brand deals based on product ingredients, price, and maintaining audience trust.[5]
Criticism
[edit]Yarbro has faced criticism for promoting "slugging," the practice of applying a thick layer of Vaseline to the face overnight, which dermatologists say can exacerbate acne.[32] Nylon included excessive slugging in their list of the 10 worst TikTok beauty trends of 2021, citing Yarbro as one of the influencers who promoted it.[33]
Awards and nominations
[edit]| Year | Ceremony | Category | Result | Ref. |
|---|---|---|---|---|
| 2020 | 10th Streamy Awards | Beauty | Nominated | [34] |
| 2021 | 11th Streamy Awards | Nominated | [35] |
References
[edit]- ^ a b "About Hyram". YouTube.
- ^ "Hyram Yarbro". Rainforest Trust. Retrieved November 22, 2024.
- ^ a b c Fetto, Funmi (June 6, 2021). "Hyram Yarbro, Gen Z's skincare saviour: 'YouTube gave me a reason to live'". The Guardian. Retrieved April 18, 2022.
- ^ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his own skincare line | CNN Business". CNN. Retrieved November 6, 2024.
- ^ a b c d e f g h Simonetti, Isabella (February 5, 2022). "Hyram and the Everyday People's Skincare Revolution". Observer. Retrieved April 18, 2022.
- ^ a b c Segal, Lindy (July 27, 2022). "How Hyram Yarbro Became TikTok's Biggest Skin Care Star". Harper's Bazaar. Retrieved August 10, 2022.
- ^ Dazed (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved October 21, 2024.
- ^ a b Vischer, Annie (April 8, 2022). "Everything You Need To Know About Hyram Yarbro And His Skincare Line". Grazia. Retrieved April 18, 2022.
- ^ a b c Attwood, Naomi (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved August 10, 2022.
- ^ a b c Weinstock, Tish (June 22, 2021). "How TikTok's Hyram Yarbro Found Self-Acceptance Through Skin Care". Vogue. Retrieved April 18, 2022.
- ^ a b c Connor, Liz (May 31, 2021). "Who is Hyram Yarbro? Everything you need to know about TikTok's biggest skinfluencer". The Independent. Retrieved April 18, 2022.
- ^ a b Krause, Amanda (November 24, 2020). "YouTube made influencers like Jeffree Star millionaires, but TikTok is making room for drama-free beauty stars". Insider. Retrieved April 19, 2022.
- ^ a b c Strugatz, Rachel (September 8, 2020). "The Content Creator Who Can Make or Break a Skin Care Brand". The New York Times. ISSN 0362-4331. Retrieved April 18, 2022.
- ^ Fisher, Alice (October 25, 2020). "How TikTok is proving beauty is more than skin deep". The Guardian. Retrieved April 18, 2022.
- ^ a b Weil, Jennifer; Repaci, Fabiana (December 7, 2020). "The Story Behind CeraVe's Success". WWD. Retrieved May 10, 2022.
- ^ a b Ozuem, Wilson; Willis, Michelle (2022). "Influencer Marketing". Digital Marketing Strategies for Value Co-creation. Cham: Palgrave Macmillan. pp. 209–242. doi:10.1007/978-3-030-94444-5_10. ISBN 978-3-030-94444-5.
- ^ Sundaravelu, Anugraha (August 3, 2020). "TikTok is making this budget skincare brand sell out everywhere". i-D. Retrieved May 10, 2022.
- ^ a b c Strugatz, Rachel (June 3, 2021). "How Hyram Yarbro Turned His TikTok Fame Into a Skin-Care Line". Allure. Retrieved April 18, 2022.
- ^ a b c Collins, Allison (October 29, 2020). "Skin-care Content Creator Hyram Yarbro Signs With UTA". WWD. Retrieved April 18, 2022.
- ^ a b Weiss, Geoff (October 28, 2020). "YouTube's De Facto Skin Care Guru, Hyram Yarbro, Signs With UTA (Exclusive)". Tubefilter. Retrieved April 18, 2022.
- ^ Rearick, Lauren (December 1, 2020). "TikTok's Hyram Debuted First Product Collaboration With Skincare Brand Kinship". Nylon. Retrieved April 18, 2022.
- ^ Flora, Liz (August 4, 2022). "From Addison Rae to Hyram, TikTok stars head to short video app Flip". Glossy. Retrieved August 11, 2022.
- ^ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his skincare line". CNN. Retrieved April 18, 2022.
- ^ Frey, Kaitlyn (June 24, 2021). "Beauty Guru Hyram Yarbro's Debut Skincare Line Gives Back in a Big Way". People. Retrieved April 18, 2022.
- ^ Mamona, Sheilla (March 7, 2022). "Hyram answers some of the internet's biggest skincare questions". Glamour UK. Retrieved April 18, 2022.
- ^ a b c Flora, Liz (July 20, 2020). "TikTok's skinfluencers emerge as Gen Z's go-to source". Glossy. Retrieved April 19, 2022.
- ^ Xidias, Angelica (August 24, 2021). "6 of your most-asked skincare questions, answered". GQ Australia. Retrieved April 19, 2022.
- ^ Penrose, Nerisha (November 10, 2021). "TikTok Beauty University: The Who's Who of Makeup, Skincare, and Hair". ELLE. Retrieved April 19, 2022.
- ^ Whitbread, Louise (June 24, 2021). "Are Hyram's new sustainable skincare products as good as his TikToks?". The Independent. Retrieved April 18, 2022.
- ^ Frey, Kaitlyn (December 22, 2020). "How the Internet's Most Popular Skincare Expert Hyram Yarbro Is Shaking Up the Beauty Industry". People. Retrieved April 19, 2022.
- ^ a b Ferguson, Amber; Decaille, Nia (June 18, 2020). "The creative ways beauty pros are facing the pandemic". The Washington Post. Retrieved April 19, 2022.
- ^ Schiffer, Jessica (June 15, 2021). "You May Not Want to Get Your Beauty Tips From TikTok". The New York Times. ISSN 0362-4331. Retrieved April 19, 2022.
- ^ Pitcher, Laura (December 9, 2021). "10 TikTok Beauty Trends We Should Definitely Leave In 2021". Nylon. Retrieved April 19, 2022.
- ^ Ramos, Dino-Ray (October 21, 2020). "YouTube Streamy Awards Nominations Unveiled With David Dobrik, Emma Chamberlain And James Charles Leading The Pack". Deadline. Retrieved April 23, 2022.
- ^ Complex, Valerie (October 20, 2021). "Streamy Awards Nominations Announced; Names Include MrBeast, Lil Nas X, Ryan Reynolds". Deadline. Retrieved April 23, 2022.