Nicole Davis is an Assistant Professor of Marketing at the University of Kentucky. Her research focuses on critical issues related to race, gender, stigma, consumer identity, and branding. Nicole is particularly interested in exploring how representation in marketing appeals and consumer response to these depictions influence both consumer and managerial decisions. She is a strong advocate for the idea that effective marketing strategies can enhance consumer well-being and contribute to a better world. In the classroom, Nicole adopts a proactive approach, encouraging students to apply their knowledge to real-world scenarios and to navigate the complexities inherent in these applications.