Product

A Schema.org Type

Thing > Product

[more...]

Canonical URL: https://schema.org/Product
Check for open issues.

Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.

Property	Expected Type	Description
Properties from Product
`additionalProperty`	PropertyValue	A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org. Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`asin`	Text or URL	An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article). Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the [asin] property supports URL/URI as potential values too.
`audience`	Audience	An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
`award`	Text	An award won by or for this item. Supersedes awards.
`brand`	Brand or Organization	The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
`category`	CategoryCode or PhysicalActivityCategory or Text or Thing or URL	A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
`color`	Text	The color of the product.
`colorSwatch`	ImageObject or URL	A color swatch image, visualizing the color of a Product. Should match the textual description specified in the color property. This can be a URL or a fully described ImageObject.
`countryOfAssembly`	Text	The place where the product was assembled.
`countryOfLastProcessing`	Text	The place where the item (typically Product) was last processed and tested before importation.
`countryOfOrigin`	Country	The country of origen of something, including products as well as creative works such as movie and TV content. In the case of TV and movie, this would be the country of the principle offices of the production company or individual responsible for the movie. For other kinds of CreativeWork it is difficult to provide fully general guidance, and properties such as contentLocation and locationCreated may be more applicable. In the case of products, the country of origen of the product. The exact interpretation of this may vary by context and product type, and cannot be fully enumerated here.
`depth`	Distance or QuantitativeValue	The depth of the item.
`funding`	Grant	A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo. Inverse property: fundedItem
`gtin`	Text or URL	A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes. A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties. The GS1 digital link specifications expresses GTINs as URLs (URIs, IRIs, etc.). Digital Links should be populated into the hasGS1DigitalLink attribute. Note also that this is a definition for how to include GTINs in Schema.org data, and not a definition of GTINs in general - see the GS1 documentation for authoritative details.
`gtin12`	Text	The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
`gtin13`	Text	The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.
`gtin14`	Text	The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
`gtin8`	Text	The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
`hasAdultConsideration`	AdultOrientedEnumeration	Used to tag an item to be intended or suitable for consumption or use by adults only.
`hasCertification`	Certification	Certification information about a product, organization, service, place, or person.
`hasEnergyConsumptionDetails`	EnergyConsumptionDetails	Defines the energy efficiency Category (also known as "class" or "rating") for a product according to an international energy efficiency standard.
`hasGS1DigitalLink`	URL	The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products: A Digital Link that contains a serial number (AI `21`) should only be present on instances of IndividualProduct A Digital Link that contains a lot number (AI `10`) should be annotated as SomeProduct if only products from that lot are sold, or IndividualProduct if there is only a specific product. A Digital Link that contains a global model number (AI `8013`) should be attached to a Product or a ProductModel. Other item types should be adapted similarly.
`hasMeasurement`	QuantitativeValue	A measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge of a screw, or the carbon footprint measured for certification by an authority. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.
`hasMerchantReturnPolicy`	MerchantReturnPolicy	Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
`height`	Distance or QuantitativeValue	The height of the item.
`inProductGroupWithID`	Text	Indicates the productGroupID for a ProductGroup that this product isVariantOf.
`isAccessoryOrSparePartFor`	Product	A pointer to another product (or multiple products) for which this product is an accessory or spare part.
`isConsumableFor`	Product	A pointer to another product (or multiple products) for which this product is a consumable.
`isFamilyFriendly`	Boolean	Indicates whether this content is family friendly.
`isRelatedTo`	Product or Service	A pointer to another, somehow related product (or multiple products).
`isSimilarTo`	Product or Service	A pointer to another, functionally similar product (or multiple products).
`isVariantOf`	ProductGroup or ProductModel	Indicates the kind of product that this is a variant of. In the case of ProductModel, this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a ProductGroup, the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with ProductGroup, this property can apply to any Product included in the group. Inverse property: hasVariant
`itemCondition`	OfferItemCondition	A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns.
`keywords`	DefinedTerm or Text or URL	Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
`logo`	ImageObject or URL	An associated logo.
`manufacturer`	Organization	The manufacturer of the product.
`material`	Product or Text or URL	A material that something is made from, e.g. leather, wool, cotton, paper.
`mobileUrl`	Text	The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'. To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.
`model`	ProductModel or Text	The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
`mpn`	Text	The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
`negativeNotes`	ItemList or ListItem or Text or WebContent	Provides negative considerations regarding something, most typically in pro/con lists for reviews (alongside positiveNotes). For symmetry In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described. Since product descriptions tend to emphasise positive claims, it may be relatively unusual to find negativeNotes used in this way. Nevertheless for the sake of symmetry, negativeNotes can be used on Product. The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most negative is at the beginning of the list).
`nsn`	Text	Indicates the NATO stock number (nsn) of a Product.
`offers`	Demand or Offer	An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use businessFunction to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer. Inverse property: itemOffered
`pattern`	DefinedTerm or Text	A pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typically expressed as text, although links to controlled value schemes are also supported.
`positiveNotes`	ItemList or ListItem or Text or WebContent	Provides positive considerations regarding something, for example product highlights or (alongside negativeNotes) pro/con lists for reviews. In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described. The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most positive is at the beginning of the list).
`productID`	Text	The product identifier, such as ISBN. For example: `meta itemprop="productID" content="isbn:123-456-789"`.
`productionDate`	Date	The date of production of the item, e.g. vehicle.
`purchaseDate`	Date	The date the item, e.g. vehicle, was purchased by the current owner.
`releaseDate`	Date	The release date of a product or product model. This can be used to distinguish the exact variant of a product.
`review`	Review	A review of the item. Supersedes reviews.
`size`	DefinedTerm or QuantitativeValue or SizeSpecification or Text	A standardized size of a product or creative work, specified either through a simple textual string (for example 'XL', '32Wx34L'), a QuantitativeValue with a unitCode, or a comprehensive and structured SizeSpecification; in other cases, the width, height, depth and weight properties may be more applicable.
`sku`	Text	The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
`slogan`	Text	A slogan or motto associated with the item.
`weight`	QuantitativeValue	The weight of the product or person.
`width`	Distance or QuantitativeValue	The width of the item.
Properties from Thing
`additionalType`	Text or URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
`alternateName`	Text	An alias for the item.
`description`	Text or TextObject	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`subjectOf`	CreativeWork or Event	A CreativeWork or Event about this Thing. Inverse property: about
`url`	URL	URL of the item.

Instances of Product may appear as a value for the following properties

Property	On Types	Description
fundedItem	Grant	Indicates something directly or indirectly funded or sponsored through a Grant. See also ownershipFundingInfo.
hasVariant	ProductGroup	Indicates a Product that is a member of this ProductGroup (or ProductModel).
isAccessoryOrSparePartFor	Product	A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isBasedOn	CreativeWork	A resource from which this work is derived or from which it is a modification or adaptation.
isBasedOnUrl	CreativeWork	A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html.
isConsumableFor	Product	A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo	Product or Service	A pointer to another, somehow related product (or multiple products).
isSimilarTo	Product or Service	A pointer to another, functionally similar product (or multiple products).
itemOffered	Demand or Offer	An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
itemShipped	ParcelDelivery	Item(s) being shipped.
material	CreativeWork or Product	A material that something is made from, e.g. leather, wool, cotton, paper.
orderedItem	Order or OrderItem	The item ordered.
owns	Organization or Person	Products owned by the organization or person.
productSupported	ContactPoint	The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones").
typeOfGood	OwnershipInfo or TypeAndQuantityNode	The product that this structured value is referring to.

More specific Types

Acknowledgements

GoodRelations Vocabulary Terms

This term uses terminology from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web. More information about GoodRelations can be found at http://purl.org/goodrelations/.

Examples

Example 1

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

Kenmore White 17" Microwave
<img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
Rated 3.5/5 based on 11 customer reviews

$55.00
In stock

Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
 convenience features like Add-A-Minute and Child Lock.

Customer reviews:

Not a happy camper - by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.

 Value purchase - by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.
...

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3.5</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">

    <!--price is 1000, a number, with locale-specific thousands separator
    and decimal mark, and the $ character is marked up with the
    machine-readable code "USD" -->
    <span itemprop="priceCurrency" content="USD">$</span><span
          itemprop="price" content="1000.00">1,000.00</span>

    <link itemprop="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span itemprop="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1"/>
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Product">
  <span property="name">Kenmore White 17" Microwave</span>
  <img property="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div property="aggregateRating"
     typeof="AggregateRating">
   Rated <span property="ratingValue">3.5</span>/5
   based on <span property="reviewCount">11</span> customer reviews
  </div>

  <div property="offers" typeof="Offer">
    <!--price is 1000, a number, with locale-specific thousands separator
        and decimal mark, and the $ character is marked up with the
        machine-readable code "USD" -->
    <span property="priceCurrency" content="USD">$</span><span
      property="price" content="1000.00">1,000.00</span>
    <link property="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span property="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div property="review" typeof="Review">
    <span property="name">Not a happy camper</span> -
    by <span property="author">Ellie</span>,
    <meta property="datePublished" content="2011-04-01">April 1, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1">
      <span property="ratingValue">1</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div property="review" typeof="Review">
    <span property="name">Value purchase</span> -
    by <span property="author">Lucas</span>,
    <meta property="datePublished" content="2011-03-25">March 25, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1"/>
      <span property="ratingValue">4</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "3.5",
    "reviewCount": "11"
  },
  "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
  "name": "Kenmore White 17\" Microwave",
  "image": "kenmore-microwave-17in.jpg",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "price": "55.00",
    "priceCurrency": "USD"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Ellie",
      "datePublished": "2011-04-01",
      "reviewBody": "The lamp burned out and now I have to replace it.",
      "name": "Not a happy camper",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "1",
        "worstRating": "1"
      }
    },
    {
      "@type": "Review",
      "author": "Lucas",
      "datePublished": "2011-03-25",
      "reviewBody": "Great microwave for the price. It is small and fits in my apartment.",
      "name": "Value purchase",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "4",
        "worstRating": "1"
      }
    }
  ]
}
</script>

Structured representation of the JSON-LD example.

Example 2

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<img src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor" />
Dell UltraSharp 30" LCD Monitor

87 out of 100 based on 24 user ratings

$1250 to $1495 from 8 sellers

Sellers:
<a href="save-a-lot-monitors.com/dell-30.html">
  Save A Lot Monitors - $1250</a>
<a href="jondoe-gadgets.com/dell-30.html">
  Jon Doe's Gadgets - $1350</a>
...

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Product">
  <img itemprop="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/>
  <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span>

  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
    <span itemprop="ratingValue">87</span>
    out of <span itemprop="bestRating">100</span>
    based on <span itemprop="ratingCount">24</span> user ratings
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/AggregateOffer">
    <meta itemprop="priceCurrency" content="USD" />
    <span itemprop="lowPrice" content="1250">$1250</span>
    to <span itemprop="highPrice" content="1495">$1495</span>
    from <span itemprop="offerCount">8</span> sellers

    Sellers:
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <a itemprop="url" href="save-a-lot-monitors.com/dell-30.html">
        Save A Lot Monitors - $1250</a>
    </div>
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <a itemprop="url" href="jondoe-gadgets.com/dell-30.html">
        Jon Doe's Gadgets - $1350</a>
    </div>
  </div>
  ...
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Product">
    <img property="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"> <span property="name">Dell UltraSharp 30" LCD Monitor</span>
    <div property="aggregateRating" typeof="AggregateRating">
        <span property="ratingValue">87</span> out of
        <span property="bestRating">100</span> based on
        <span property="ratingCount">24</span> user ratings
    </div>
    <div property="offers" typeof="AggregateOffer">
        <meta property="priceCurrency" content="USD" />
        <span property="lowPrice" content="1250">$1250</span> to
        <span property="highPrice" content="1495">$1495</span> from
        <span property="offerCount">8</span> sellers Sellers:
        <div property="offers" typeof="Offer">
            <a property="url" href="save-a-lot-monitors.com/dell-30.html">Save A Lot Monitors - $1250</a>
        </div>
        <div property="offers" typeof="Offer">
            <a property="url" href="jondoe-gadgets.com/dell-30.html">Jon Doe's Gadgets - $1350</a>
        </div>
        ...
    </div>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "bestRating": "100",
    "ratingCount": "24",
    "ratingValue": "87"
  },
  "image": "dell-30in-lcd.jpg",
  "name": "Dell UltraSharp 30\" LCD Monitor",
  "offers": {
    "@type": "AggregateOffer",
    "priceCurrency": "USD",
    "highPrice": "1495",
    "lowPrice": "1250",
    "offerCount": "8",
    "offers": [
      {
        "@type": "Offer",
        "url": "save-a-lot-monitors.com/dell-30.html"
      },
      {
        "@type": "Offer",
        "url": "jondoe-gadgets.com/dell-30.html"
      }
    ]
  }
}
</script>

Structured representation of the JSON-LD example.

Example 3

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

<div>
  <!-- http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600 -->
  <span>315</span>
  <div>
    <img alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" />
    <a href="http://multivarki.ru/brand_502/">
      <span>BRAND 502</span>
    </a>
    <div>
      <span>4399 р.</span>
    </div>...
    <div>
    ...
    </div>
  </div>
</div>

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/ItemList">
    <link itemprop="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600"><span itemprop="numberOfItems">315</span>
    <div itemprop="itemListElement" itemscope itemtype="https://schema.org/Product">
        <img alt="Photo of product" itemprop="image" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg"> <a itemprop="url" href="http://multivarki.ru/brand_502/"><span itemprop="name">BRAND 502</span></a>
        <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
            <meta property="priceCurrency" content="RUB">
            <span itemprop="price" content="4399.00">4399 р.</span>
        </div>...
    </div>
    <div itemprop="itemListElement" itemtype="https://schema.org/Product">
        ...
    </div>
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="ItemList">
    <link property="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600"><span property="numberOfItems">315</span>
    <div property="itemListElement" typeof="Product">
        <img property="image" alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg"> <a property="url" href="http://multivarki.ru/brand_502/"><span property="name">BRAND 502</span></a>
        <div property="offers" typeof="Offer">
            <meta property="priceCurrency" content="RUB">руб
            <meta property="price" content="4399.00">4 399,00
            <link property="itemCondition" href="https://schema.org/NewCondition">
        </div>...
    </div>
    <div property="itemListElement" typeof="Product">
        ...
    </div>
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "ItemList",
    "url": "http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600",
    "numberOfItems": "315",
    "itemListElement": [
        {
            "@type": "Product",
            "image": "http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg",
            "url": "http://multivarki.ru/brand_502/",
            "name": "Brand 502",
            "offers": {
                "@type": "Offer",
                "priceCurrency": "RUB",
                "price": "4399.00"
            }
        },
        {
            "@type": "Product",
            "name": "..."
        }
    ]
}
</script>

Structured representation of the JSON-LD example.

Example 4

No Markup Microdata JSON-LD Structure

Example notes or example HTML without markup.

<h1>Crew neck white t-shirt</h1>

<p>White t-shirt  made of soft and lightweight cotton jersey,
ensuring comfort, a refined mélange texture adds sporty appeal.</p>
<a href="https://gs1.appareldemo.com/01/09506000164908">Manufacturer information</a>

Example encoded as Microdata embedded in HTML.

<div class="itemscope" itemtype="https://schema.org/Product">
<h1 itemprop="title">Crew neck white t-shirt</h1>

<p itemprop="description">White t-shirt  made of soft and lightweight cotton jersey,
ensuring comfort, a refined mélange texture adds sporty appeal.</p>
<a iteprop="hasGS1DigitalLink" href="https://gs1.appareldemo.com/01/09506000164908">Manufacturer information</a>
<meta itemprop="gtin" content="09506000164908" />
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Crew neck white t-shirt",
  "description": "White t-shirt  made of soft and lightweight cotton jersey, ensuring comfort, a refined mélange texture adds sporty appeal.",
  "hasGS1DigitalLink": "https://gs1.appareldemo.com/01/09506000164908",
  "gtin": "09506000164908"
}
</script>

Structured representation of the JSON-LD example.

Product

More specific Types

Acknowledgements

Examples

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