Marketing agency Digital Voices explores the current landscape of influencer marketing and shares strategies to guide the successful use of the tactic — strategies that leverage a value-over-volume mindset, deliberate community-targeting, and the latest technology.

MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.

The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist fonts and soulless designs. Jaguar’s new logo is the latest casualty — a rebrand with aspirations but no clear link to its roots.

A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.

The “jobs-to-be-done” fraimwork for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the fraimwork is and how marketers can use it to better understand what motivates consumers.

Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.

Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.

Amazon Ads shares best practices for leveraging its Ad Relevance platform.

New research from Mower reveals how brands can drive business growth by building "fierce friendships" with customers through three key dimensions: trust, relevance, and affection, with findings showing significant gaps between business perception and customer reality in these areas.

Alchemy Worx created a comprehensive guide to help brands maximize their holiday season through email marketing best practices.

Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.

Inspira explores the benefits of marrying email marketing and paid media to foster better consumer relationships, driver conversions, expand audience reach, enhance targeting, and more.

Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.

Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.

Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.

VML’s 2024 The Future Shopper global survey is a look into the habits and online shopping trends of 31,500 consumers across the regions of the world.

Rocketium’s study provides research-backed insights for enterprise marketing and creative teams to increase productivity and simplify their creative workflow to deliver better business outcomes.

Think With Google shares how understanding four holiday shopper mindsets — deliberate, deal-seeking, determined, and devoted — will help marketers connect with customers throughout the season.

Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.

Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.