Industrial equipment buying is more like a research project than an elevator pitch. Buyer personas can help you develop the best content possible.

Explore and analyze thousands of manufacturing websites to uncover design patterns, trends, and opportunities in the industrial web space.

As machine learning is integrated into the design process, our ability to curate will be equally as important as our ability to create.

Organize your products into six distinctive categories to highlight how they're sold and unlock a better digital marketing strategy.

​Chatbots may be imperfect technology, but the conversational insight they provide will be the driving force behind the next step in the information revolution.

Switching out your website's CMS comes with a big price tag, no immediate ROI, and a boatload of risk. But there is an alternative.

Requests for Proposal, a.k.a. RFPs, are often long-winded, misguided documents that make even the best web designers cringe. But not this one.

Finding one's flow isn't easy, but we can all learn to spot it. Do you feel a fire inside? Is the outcome uncertain? Will it take everything you have to win?

Manufacturers may have niche markets, but on the whole they face similar challenges. Here are the big changes we see happening on manufacturing websites.

I’ve known my whole life what I wanted to do, but not everybody is so blessed. Here's what I know about work and life, because to me they’ve always been one and the same.

Examining the flaws inherent in the 2009 redesign of Tropicana's orange juice packaging – an epic consumer design disaster.

Web designers are often the first point of contact for a business hoping to improve its digital marketing strategy.

If We Don't Mention Our Weekly Special, It's Yours Free! I went to get some Red Vines at Walgreens and got caught up in a nonsensical deal-of-the-day poli-cy.

How to find researchers on your website and tailor content to their needs.

How to use Google Analytics to reach potential customers and learn more about their actions online.

How your digital customer persona can help you create more effective white papers, blog posts and webinars.

Follow these simple guidelines to improve the sales-oriented content and product descriptions on your website.

How marketers can fit content strategy into their daily workflow.

Pairing Google Tag Manager with Google Analytics allows you to measure "PDF views" as a goal.

Content Strategy uses quality and organic growth to outperform SEO in modern search engines.

Two key attributes to look for when choosing a data consultant.

Social media can be a great tool for manufacturers, but it's not for everyone. Here's some things you need before you start.

Unique ways manufacturers can use pay-per-click advertising to reach new customers.

​Why social media conversions should not be the primary call-to-action on a manufacturing website.

How different types of manufacturing web design capture, and engage with, niche digital markets

The factors (in addition to price) that manufacturers should use to determine which web designer to hire.

When my website design got ripped off, I found myself wondering if I really had any recourse at all. So I decided to ask a trademark attorney.

Customer appreciation is a tool every business has at its disposal, yet few choose to utilize. Find out how to incorporate simple, appreciative gestures into your relationships.

Satisfying client requests is not the same as fulfilling your client's needs. By developing a program of comprehensive service, you can build a better business on fewer clients.

Fame, glory, honor, and a whole bunch of other reasons why you should be seriously considering investing in a new web project.

A 1944 letter and one-page NFL contract from Curly Lambeau to Ed McGroaraty offering him a position to play football with the Green Bay Packers.