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eThe OCOP includes four thematic areas covering the complete value chain process:
Sustainable Production
Comprises the whole production process. For example, for plant production, it can cover from planting (seedling and planting stock) to harvesting
Key elements:
Variety and seed / Crop management / Integrated pest prevention and management / Soil, fertilizer and water management / Agricultural mechanization and digitalization.
Sustainable Storage
Covers all stages involved in preparing and handling the Special Agricultural Products (SAPs, including transportation, post-harvest handling and treatment to prepare the SAPs for storage, packaging, pre-cooling and storage of the products (including storage of processed SAPs) until marketing and consumption.
Key elements:
Postharvest handling and treatment / Sorting and packaging / Low-carbon storage for harvested SAPs.
Sustainable Processing
Covers the development of low-carbon, high-quality and standardized processing systems, during which the SAPs are graded and packaged to avoid spoilage, breakage, moisture damage, and to facilitate handling and marketing.
Key elements:
On-site processing / Low-carbon and high efficiency processing / By-product value addition processing.
Sustainable Marketing
Covers the process to promote and realize the market value potential of selected SAPs based on sustainable price mechanism, market facilitation and an optimized sales and branding strategy.
Key elements:
Price mechanism / Marketing strategy / Brand strategy / Service strategy.
Each Member is encouraged to mainstream the production, storage, processing and marketing of the selected SAPs through the use of technologies, innovations and enablers to achieve more sustainable outcomes.
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