The U.S. population is more racially and ethnically diverse than just 10 years ago. We know disasters disproportionately impact several communities, including people with disabilities, older adults, rural residents and especially communities of color. As diversity continues to rise in the country, FEMA continues to improve its strategic approach to advance accessibility and cultural competency in boosting the nation’s preparedness.

The theme of this campaign, “A Lasting Legacy”, centers on Black and African American communities’ devotion to creating a legacy and protecting that legacy so that it may be passed down to future generations. The main idea is the life you’ve built is worth protecting.  Prepare for disasters to create a legacy for you and your family. The campaign leverages the rich, diverse culture of the Black and African American communities to inspire people of all background to be prepared.

PSA Videos:

• Preserve Your Legacy: Howard University (:60)
• Build a Kit
• Build a Kit (Spanish)
• Make a Plan
• Make a Plan (Spanish)
• Protect Family and Property
• Protect Family and Property (Spanish)
• Teaching Youth
• Teaching Youth (Spanish)

Graphics:

National Preparedness Month Social Media Graphics

Hashtags

• #LastingLegacy
• #BeReady

Social Media Posts

Kids

• Children are the future & an important part of building a national culture of preparedness. Teach your kids how to #BeReady this hurricane season! Find fun activities & safety tips: ready.gov/kids
• Build a #LastingLegacy: Prepare your kids for disasters and emergencies. Take time to make a plan and have conversations about preparedness. Help them know how to stay safe and navigate potentially scary situations. Ready.gov/kids #Legacy
• Disasters can leave children and teens feeling frightened, confused and insecure. Their responses can be quite varied. It's important to not only recognize these reactions, but also help children cope with their emotions. #Legacy https://www.ready.gov/helping-children-cope

Emergency Kit

• This National Preparedness Month, we are reminding you to build your emergency kit. Don’t forget to include:
  • Non-perishable food and water that can last several days.
  • Flashlights, radios & extra batteries.
  • First aid kit.

#LastingLegacy

• An emergency kit should have everything you need to survive for several days. Keeping your kit stocked with necessities like food, water, and medical care can make the difference in the face of a disaster. Ready.gov/kit
• Build an emergency supply kit this #NationalPreparednessMonth! Consider unique needs of your family. Include supplies that might be needed by pets, older adults, and those with disabilities in the event of the emergency. Ready.gov/kit

Make a plan

• Make a plan for you and your family!
  • Consider any special needs your family might have.
  • Make sure your kids know important phone numbers.
  • Learn your evacuation routes.

www.ready.gov/plan #LastingLegacy

• Disasters can happen anywhere, any time. That’s why it’s important you’re prepared. Do you have a plan for yourself, your pets, and your family? Consider the specific needs you might have in an emergency. Ready.gov/plan

Pets

Your pets are also part of your legacy! Add these items in your emergency bag in case you need to evacuate with your four-legged buddies:

• A selfie with them in case you get separated.
• Medicine & grooming items.
• Collar with an ID & a leash.

#LastingLegacy