Though the business world is always eager to chip into inaugural festivities, hoping to earn goodwill with an upcoming administration, this year’s has set a new bar.

It's not new for big businesses and wealthy individuals to contribute to a president's inauguration festivities.

Maybe I was groggy from the previous night’s festivities.

The Rose Bowl, which is now the College Football Playoff quarterfinal, will be broadcast nationally on ESPN, with pregrame festivities beginning at 1 p.m.

The event provides much-needed exercise before the holiday festivities, but it’s as much a social happening, bringing together a cross-section of the city.