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Brand and Visual Identity – UW–Madison's official brand guide – UW–Madison
Crowd in dimly lit stadium holding up red glow sticks, with close-up of someone forming a "W" using the glow sticks.

Can’t stop a Badger

UW full color crest on light gray background

Visual Identity

Learn our iconic look, from Badger Red to the W Crest.

Pages of the On Wisconsin magazine

Applying the Brand

Leverage the power of the UW brand across platforms.

Collage of color swatches, icons, and typography samples representing the UW Brand

Tools & Templates

Download logos, templates, and other brand resources.

Questions? We’re here to help.

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