In spite of the rapid mushrooming of malls and other modern store formats, the urban Indian shopp... more In spite of the rapid mushrooming of malls and other modern store formats, the urban Indian shopper continues to patronize the local retailer for at least part of his requirements.This study is an attempt to analyze the demographic attributes of such persistent local retailer patrons.The demographic variables that were considered for this study were age, education, employment, marital status and income. Additionally, ownership of car was considered as it emerged as a significant factor in the selection of the local retailer as a shopping destination. The survey comprised 168 respondents and was limited to only the women shoppers in the western suburbs of Mumbai. The survey instrument was the questionnaire which was administered through personal interviews with the respondents who were selected randomly. The data analysis was carried out using Excel-based statistical tools.
Consumers tend to buy more than they planned when out for shopping. The factors leading to the cu... more Consumers tend to buy more than they planned when out for shopping. The factors leading to the customers to buy more than they planned to on the basis of impulse are several and discussed in this paper. Primary data has been collected by only questionnaires on which descriptive analysis, factor analysis and correlation tools have been used to analyse the impact of different factors on impulsive buying behavior. The findings imply that the factors- past purchase experience, attractive store design and location trigger most impulse buys among consumers. However, factors like a good aroma and hedonic and emotional motives play a less important role in making consumers buy impulsively. Also, the study found that the post purchase dissonance is higher in unemployed/retired, married females than the other respondents’ categories of the survey. Moreover the study found that the factors are mostly independent of each other and do not correlate with other factors, except a set of few includi...
Employer branding is referred to as a firm's efforts to promote, both within and outside the ... more Employer branding is referred to as a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. It constitutes an important concept in today's knowledge intensive contexts where attracting employees with superior skills and knowledge comprises a primary source of competitive advantage. This research paper will focus on building employer brand equity by exploring the previous research on employer brand. Based on the Keller brand pyramid this is an attempt to build similar pyramid for employer brand and see if same concepts of customer based brand equity can be used to conceptualize the idea of employer based brand equity. This will help the organizations to understand the ways to build strong employer brand to attract and retain better talent in their organizations.
The study presents the usage of retail banking influenced by customers’ demographics of selecte... more The study presents the usage of retail banking influenced by customers’ demographics of selected Public Sector Banks (PSBs) of India. The study was based on primary data collected through structured questionnaire. The simple random sampling technique used for data collection for sample size 692. The study finds that public sector banks need to understand the usage pattern of an individual customer using delivery channel to add greater value to customers. Respondent age groups influence ATMs usage. Internet banking is majorly influenced by the customers’ demographics. Respondents’ age group and qualification influence mobile banking. Branch lobby kiosk is not influenced by any demographics. The identification of most influential demographic variable will help to build strong and effective cross-selling and up-selling of financial products and services. Our study was limited to the customers of PSBs of India. This study may be helpful to PSBs for enhancing effective usage of del...
The purpose of the study was to examine the factors influencing online apparel shopping orientati... more The purpose of the study was to examine the factors influencing online apparel shopping orientation among women. Survey data from women aged 18–55 with online shopping experience were considered. Four key factors were identified by factor analysis (i.e. smart shopping orientation, enjoyment-orientation, brand-orientation and Fashion-orientation). Multiple regression results showed smart-shopping orientation had maximum impact, while enjoyment-orientation, brand-orientation and fashionorientation had the least impact. It was found that women in Mumbai are smart shoppers, and they shop online to save time and money. Managerial implications were discussed for designing effective strategies to attract and retain women shoppers.
Purpose The purpose of this paper is to explore the role of social media in creating an attractiv... more Purpose The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer branding platform, where employees put their reviews which are both positive and negative. Analysis of these reviews can generate a lot of insights into employer branding. Design/methodology/approach The data was collected as 1,243 reviews from Glassdoor, an online crowdsourced employer branding platform for 40 top-rated employers across four different sectors, namely, Pharma, IT, retail and FMCG. Text and sentimental analyses were done using SAS visual analytical for these reviews. Findings Ten themes were generated from the text analytics which is nothing but the employer value propositions (EVPs), and they were social, interest, development and economic value as given by Berthon et al. (2005) and also others, such as work–life, management and brand value emerged. Socia...
This paper explores the various dimension of Internal Branding like training, orientation and bri... more This paper explores the various dimension of Internal Branding like training, orientation and briefing and Brand supporting behavior (like brand allegiance, brand endorsement and brand citizen behaviour).It further explores impact of Internal branding (IB), Brand commitment (BC) and Brand supporting behavior BSB) on Organization attractiveness (OA) and Firm Performance (FP). The study shows that Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) impact Organizational attractiveness. While Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) do not impact directly firm performance, but organizational attractiveness do have significant impact on perception of firm performance among employees.
International Journal of Business and Management, 2015
Purpose-The purpose of this paper is to investigate customer's adoption for technology-enabled de... more Purpose-The purpose of this paper is to investigate customer's adoption for technology-enabled delivery channels such as Automated Teller Machines (ATMs), Internet banking, Tele-banking, mobile banking and branch lobby kiosks of selected Public Sector Banks (PSBs). In addition, the study consists of the customer's willingness for adopting banks delivery channels and customer demographics influence on delivery channels in specific for Mumbai city (India). Design/methodology/approach-For this study, structured questionnaire was administered to collect the primary data and random sampling method was adopted. The paper also presents a multi-year research effort on e-banking in delivery channels and suggests strategies to enhance the channelization of banking products and services through usage of delivery channels. Findings-The findings reveal that the customer's willingness for adoption of various technology-enabled delivery channels is lower than the banks' acceptable level. The usage of technology-enabled delivery channels such as Automated Teller Machines (ATMs) and Internet banking is high in Mumbai. The results also show that the usage of mobile banking and branch lobby kiosks is very low. Most of respondents are using Internet banking for the purpose of fund transfer and account information. ATMs service is highly used among 36-45 years of age groups. Promoting awareness about benefit of technology-enabled delivery channels is of utmost important to increase usage of technology-enabled delivery channels. Practical implications/limitations-The paper presents the opportunity for bank marketers to adapt to market orientated approach. They can consider customers usage pattern to increase the effectiveness of delivery channels. The results suggest that banks strategic and tactical activities require improvement in order to become more customer-focused and market-oriented. Furthermore, the scope of the study was selected PSBs' customers residing in Mumbai city (India). Originality/value-Previous studies that sought adoption of innovative delivery channels lack concern to user's inclination to technology-enabled delivery channels. This paper makes a valuable contribution in the field of marketing strategy of banks, and evaluate to what extent consumers are ready to accept and use the products or the services introduced.
Consumers tend to buy more than they planned when out for shopping. The factors leading to the cu... more Consumers tend to buy more than they planned when out for shopping. The factors leading to the customers to buy more than they planned to on the basis of impulse are several and discussed in this paper. Primary data has been collected by only questionnaires on which descriptive analysis, factor analysis and correlation tools have been used to analyse the impact of different factors on impulsive buying behavior. The findings imply that the factors- past purchase experience, attractive store design and location trigger most impulse buys among consumers. However, factors like a good aroma and hedonic and emotional motives play a less important role in making consumers buy impulsively. Also, the study found that the post purchase dissonance is higher in unemployed/retired, married females than the other respondents’ categories of the survey. Moreover the study found that the factors are mostly independent of each other and do not correlate with other factors, except a set of few includi...
In spite of the rapid mushrooming of malls and other modern store formats, the urban Indian shopp... more In spite of the rapid mushrooming of malls and other modern store formats, the urban Indian shopper continues to patronize the local retailer for at least part of his requirements.This study is an attempt to analyze the demographic attributes of such persistent local retailer patrons.The demographic variables that were considered for this study were age, education, employment, marital status and income. Additionally, ownership of car was considered as it emerged as a significant factor in the selection of the local retailer as a shopping destination. The survey comprised 168 respondents and was limited to only the women shoppers in the western suburbs of Mumbai. The survey instrument was the questionnaire which was administered through personal interviews with the respondents who were selected randomly. The data analysis was carried out using Excel-based statistical tools.
Consumers tend to buy more than they planned when out for shopping. The factors leading to the cu... more Consumers tend to buy more than they planned when out for shopping. The factors leading to the customers to buy more than they planned to on the basis of impulse are several and discussed in this paper. Primary data has been collected by only questionnaires on which descriptive analysis, factor analysis and correlation tools have been used to analyse the impact of different factors on impulsive buying behavior. The findings imply that the factors- past purchase experience, attractive store design and location trigger most impulse buys among consumers. However, factors like a good aroma and hedonic and emotional motives play a less important role in making consumers buy impulsively. Also, the study found that the post purchase dissonance is higher in unemployed/retired, married females than the other respondents’ categories of the survey. Moreover the study found that the factors are mostly independent of each other and do not correlate with other factors, except a set of few includi...
Employer branding is referred to as a firm's efforts to promote, both within and outside the ... more Employer branding is referred to as a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. It constitutes an important concept in today's knowledge intensive contexts where attracting employees with superior skills and knowledge comprises a primary source of competitive advantage. This research paper will focus on building employer brand equity by exploring the previous research on employer brand. Based on the Keller brand pyramid this is an attempt to build similar pyramid for employer brand and see if same concepts of customer based brand equity can be used to conceptualize the idea of employer based brand equity. This will help the organizations to understand the ways to build strong employer brand to attract and retain better talent in their organizations.
The study presents the usage of retail banking influenced by customers’ demographics of selecte... more The study presents the usage of retail banking influenced by customers’ demographics of selected Public Sector Banks (PSBs) of India. The study was based on primary data collected through structured questionnaire. The simple random sampling technique used for data collection for sample size 692. The study finds that public sector banks need to understand the usage pattern of an individual customer using delivery channel to add greater value to customers. Respondent age groups influence ATMs usage. Internet banking is majorly influenced by the customers’ demographics. Respondents’ age group and qualification influence mobile banking. Branch lobby kiosk is not influenced by any demographics. The identification of most influential demographic variable will help to build strong and effective cross-selling and up-selling of financial products and services. Our study was limited to the customers of PSBs of India. This study may be helpful to PSBs for enhancing effective usage of del...
The purpose of the study was to examine the factors influencing online apparel shopping orientati... more The purpose of the study was to examine the factors influencing online apparel shopping orientation among women. Survey data from women aged 18–55 with online shopping experience were considered. Four key factors were identified by factor analysis (i.e. smart shopping orientation, enjoyment-orientation, brand-orientation and Fashion-orientation). Multiple regression results showed smart-shopping orientation had maximum impact, while enjoyment-orientation, brand-orientation and fashionorientation had the least impact. It was found that women in Mumbai are smart shoppers, and they shop online to save time and money. Managerial implications were discussed for designing effective strategies to attract and retain women shoppers.
Purpose The purpose of this paper is to explore the role of social media in creating an attractiv... more Purpose The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer branding platform, where employees put their reviews which are both positive and negative. Analysis of these reviews can generate a lot of insights into employer branding. Design/methodology/approach The data was collected as 1,243 reviews from Glassdoor, an online crowdsourced employer branding platform for 40 top-rated employers across four different sectors, namely, Pharma, IT, retail and FMCG. Text and sentimental analyses were done using SAS visual analytical for these reviews. Findings Ten themes were generated from the text analytics which is nothing but the employer value propositions (EVPs), and they were social, interest, development and economic value as given by Berthon et al. (2005) and also others, such as work–life, management and brand value emerged. Socia...
This paper explores the various dimension of Internal Branding like training, orientation and bri... more This paper explores the various dimension of Internal Branding like training, orientation and briefing and Brand supporting behavior (like brand allegiance, brand endorsement and brand citizen behaviour).It further explores impact of Internal branding (IB), Brand commitment (BC) and Brand supporting behavior BSB) on Organization attractiveness (OA) and Firm Performance (FP). The study shows that Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) impact Organizational attractiveness. While Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) do not impact directly firm performance, but organizational attractiveness do have significant impact on perception of firm performance among employees.
International Journal of Business and Management, 2015
Purpose-The purpose of this paper is to investigate customer's adoption for technology-enabled de... more Purpose-The purpose of this paper is to investigate customer's adoption for technology-enabled delivery channels such as Automated Teller Machines (ATMs), Internet banking, Tele-banking, mobile banking and branch lobby kiosks of selected Public Sector Banks (PSBs). In addition, the study consists of the customer's willingness for adopting banks delivery channels and customer demographics influence on delivery channels in specific for Mumbai city (India). Design/methodology/approach-For this study, structured questionnaire was administered to collect the primary data and random sampling method was adopted. The paper also presents a multi-year research effort on e-banking in delivery channels and suggests strategies to enhance the channelization of banking products and services through usage of delivery channels. Findings-The findings reveal that the customer's willingness for adoption of various technology-enabled delivery channels is lower than the banks' acceptable level. The usage of technology-enabled delivery channels such as Automated Teller Machines (ATMs) and Internet banking is high in Mumbai. The results also show that the usage of mobile banking and branch lobby kiosks is very low. Most of respondents are using Internet banking for the purpose of fund transfer and account information. ATMs service is highly used among 36-45 years of age groups. Promoting awareness about benefit of technology-enabled delivery channels is of utmost important to increase usage of technology-enabled delivery channels. Practical implications/limitations-The paper presents the opportunity for bank marketers to adapt to market orientated approach. They can consider customers usage pattern to increase the effectiveness of delivery channels. The results suggest that banks strategic and tactical activities require improvement in order to become more customer-focused and market-oriented. Furthermore, the scope of the study was selected PSBs' customers residing in Mumbai city (India). Originality/value-Previous studies that sought adoption of innovative delivery channels lack concern to user's inclination to technology-enabled delivery channels. This paper makes a valuable contribution in the field of marketing strategy of banks, and evaluate to what extent consumers are ready to accept and use the products or the services introduced.
Consumers tend to buy more than they planned when out for shopping. The factors leading to the cu... more Consumers tend to buy more than they planned when out for shopping. The factors leading to the customers to buy more than they planned to on the basis of impulse are several and discussed in this paper. Primary data has been collected by only questionnaires on which descriptive analysis, factor analysis and correlation tools have been used to analyse the impact of different factors on impulsive buying behavior. The findings imply that the factors- past purchase experience, attractive store design and location trigger most impulse buys among consumers. However, factors like a good aroma and hedonic and emotional motives play a less important role in making consumers buy impulsively. Also, the study found that the post purchase dissonance is higher in unemployed/retired, married females than the other respondents’ categories of the survey. Moreover the study found that the factors are mostly independent of each other and do not correlate with other factors, except a set of few includi...
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Papers by Vandana Khanna