Miranda Mirosa
Miranda is a Consumer Food Scientist with a background in agri-food marketing and consumer behaviour. She leads a Sustainable Food Systems Behavioural Research Group whose mission is catalysing change for a more sustainable food future. She conducts fundamental and translational behavioural research focused on improving people and planetary health. Miranda’s research is providing a credible evidence base for decision-makers in NZ’s food industry, the waste sector, the government and civil society organisations.
Miranda is the Director of the University of Otago Food Waste Innovation Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour. As NZ’s leading provider of food waste-related research, this group of interdisciplinary researchers harnesses the best scientific expertise at the University and nationwide in order to provide effective solutions to food waste problems.
Phone: 0064 3 479 7953
Miranda is the Director of the University of Otago Food Waste Innovation Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour. As NZ’s leading provider of food waste-related research, this group of interdisciplinary researchers harnesses the best scientific expertise at the University and nationwide in order to provide effective solutions to food waste problems.
Phone: 0064 3 479 7953
less
Related Authors
InterestsView All (11)
Uploads
Papers by Miranda Mirosa
groups were held with four different groups of food allergic adults. Thematic analysis of the focus group transcripts was completed
using NVIVO software. A number of key themes and sub-themes were identified and will be presented diagrammatically to illustrate
their relative importance as well as the interaction between themes. The results from the focus groups indicate that the needs of food
allergic consumers (in terms of healthcare as well as food supply) are not being effectively met. The focus group data also enabled the
identification of potential approaches for the improvement of products and services for food allergic adults. The next part of this
research involves the use of a real-time data capture method. An online survey will be developed based on the data from the focus
group research. Participants (n = 100-200) will be asked to complete daily online surveys for a period of two weeks. The questions in
the surveys ask the participants about what impact (if any) different food allergy-related issues have had on their lives on that
particular day. The resulting data will allow us to quantify the relative impact of different issues on the lives of food allergic adults.
This will then allow us to identify areas where future research is most warranted as well as identifying potential interventions that may
be useful (e.g. new products or services)
when rating lamb attributes, resulting in little differences between the attributes. This study suggests COVID-19 has enhanced some food safety related behaviors but had little effect on Chinese opinions
and preferences for New Zealand lamb attributes. It also highlights that survey design should be carefully considered when collecting responses from Chinese consumers.
The demand for a food product that is of high quality, mildly preserved, convenient and with a long shelf life means that traditional food packaging systems are limited in their ability to fulfill consumer demands.
Smart packaging, consisting of active and intelligent packaging, provides an extension to traditional packaging functions and is forecasted to be the future in food packaging solutions. Consumer understanding regarding smart packaging is vital as reluctance to purchase new technologies, misunderstanding of the technologies, proliferation of misinformation and claims regarding food safety issues makes the implementation and success of novel packaging very difficult. Understanding consumer perception will aid in development of emerging product and reduce the risk of low market uptake for new technologies.
With more research and consumer understanding smart packaging technologies have the potential to build consumer trust, arguably the most important aspect of consumer interaction, which could result in substantial commercial opportunities.
groups were held with four different groups of food allergic adults. Thematic analysis of the focus group transcripts was completed
using NVIVO software. A number of key themes and sub-themes were identified and will be presented diagrammatically to illustrate
their relative importance as well as the interaction between themes. The results from the focus groups indicate that the needs of food
allergic consumers (in terms of healthcare as well as food supply) are not being effectively met. The focus group data also enabled the
identification of potential approaches for the improvement of products and services for food allergic adults. The next part of this
research involves the use of a real-time data capture method. An online survey will be developed based on the data from the focus
group research. Participants (n = 100-200) will be asked to complete daily online surveys for a period of two weeks. The questions in
the surveys ask the participants about what impact (if any) different food allergy-related issues have had on their lives on that
particular day. The resulting data will allow us to quantify the relative impact of different issues on the lives of food allergic adults.
This will then allow us to identify areas where future research is most warranted as well as identifying potential interventions that may
be useful (e.g. new products or services)
when rating lamb attributes, resulting in little differences between the attributes. This study suggests COVID-19 has enhanced some food safety related behaviors but had little effect on Chinese opinions
and preferences for New Zealand lamb attributes. It also highlights that survey design should be carefully considered when collecting responses from Chinese consumers.
The demand for a food product that is of high quality, mildly preserved, convenient and with a long shelf life means that traditional food packaging systems are limited in their ability to fulfill consumer demands.
Smart packaging, consisting of active and intelligent packaging, provides an extension to traditional packaging functions and is forecasted to be the future in food packaging solutions. Consumer understanding regarding smart packaging is vital as reluctance to purchase new technologies, misunderstanding of the technologies, proliferation of misinformation and claims regarding food safety issues makes the implementation and success of novel packaging very difficult. Understanding consumer perception will aid in development of emerging product and reduce the risk of low market uptake for new technologies.
With more research and consumer understanding smart packaging technologies have the potential to build consumer trust, arguably the most important aspect of consumer interaction, which could result in substantial commercial opportunities.