Mitch Barnhart spoke to BBN Tonight on WLEX18 in November to emphasize the ways in which Kentucky is all empowering athletes to succeed in NIL … “NIL is the newest version of things that we have got to pay attention to and WE ARE ALL IN on that.”

LEXINGTON, Ky. – University of Kentucky Athletics is positioned as a leader in the college sports space around Name, Image and Likeness (NIL) as a new era in college athletics dawns.

This page is the one-stop shop for everything regarding the NIL era. Kentucky student-athletes have great opportunities to pursue compensation from NIL deals.

Athletics Director Mitch Barnhart updated the Big Blue Nation on the ways in which UK Athletics wholeheartedly embraces our athletes’ ability to earn from their NIL and continue to do everything we can to empower them to succeed in November 2022.

UK Athletics has launched the BBNIL Exhange, a safe and easy-to-use portal to connect UK student-athletes with interested entities to make deals compensating for the use of their name, image and likeness (NIL).

The Kentucky Road enhanced suite of benefits provides student-athletes with unparalleled support and resources as they navigate the new landscape of being able to earn compensation from their NIL.

A total of 176 Kentucky student-athletes earned 1,329 NIL deals, as disclosed in the “INFLCR Compliance Ledger” reporting software between July 1, 2021 through June 30, 2022.

Watch the video below to see The BBNIL Difference.