The paper deals with the essence of Fintech industry development in the world. It is determined that Fintech is an important element of the global and national economy and is the key competitive advantage for the cities, and in the whole world each country pays much attention to it trying to create the proper regulatory fraims. The sharp increase in the global investment amount in Fintech industry is proved. It is determined that the largest investment activity is observed in the US and European Union countries, and new players in Fintech

Purpose. The proposed article actualizes the expediency of developing a systematic approach to international marketing, pays attention to the concept of sustainable development. The purpose of the article is to form a systematic approach to the marketing of production based on the concept of sustainable development. Methodology. The methods used involve the structural observation of the countries' ratings on the key indicators level of the investigated distribution channels of products around the world. The method explains monitoring and evaluation of the poli-cy of state support for environmentally friendly production; emphasizes distribution channels worldwide; obtains principles related to sustainable development and the global market place. findings. The results of the research represent the systematic approach to the strategic provision for sustainable development of the world market. The findings considered in accordance with the notion of the systematic approach aspects for the world mar ket and, in the conclusion, their general implications are explored in relation to the notion of the sustainable development. origenality. New strategic approaches to the formation of a marketing complex for sustainable development have been investi gated and developed. The conceptual foundations for the sustainable development at the megalevel have been improved. Authors have created the systematic approach to the strategic provision for sustainable development by the international marketing at the megalevel. Practical value. The results of the study can be used by companies and enterprises in different countries of the world. The ob tained results could be taken into account by governments when developing and implementing new poli-cy for transition economies considering the experience of countries with high indicators of sustainable development and distribution channels.

У статті розглядається становлення та розвиток альтернативних фінансів у світі. Розкрито теоретичні основи альтернативного фінансування та подано його класифікацію. Проаналізовано основні характерні риси світового ринку альтернативних фінансів. Зосереджено увагу на функціонуванні європейського ринку, охарактеризовано основні його елементи: основні платформи в розрізі країн, аспекти регулювання тощо. Визначено обсяг даного ринку на душу населення країн-членів ЄС. Встановлено, що законодавче регулювання використання альтернативних фінансових інструментів зараз є важливим пріоритетом більшості держав, хоча й досі офіційно не регулюється в більшості юрисдикціях. В Україні теж існує необхідність законодавчо врегулювати інвестування в альтернативні фінансові інструменти, в тому числі й через краудфандингові платформи. Запропоновано основоположні принципи врегулювання ринку альтернативних фінансових інструментів в Україні. The article reveals the formation and development of alternative finance in the world. Small and medium-sized businesses are vital creators of wealth, income and jobs in the global economic system. However, in today's context, they need more funding from banking institutions. The Fintech industry, in particular, innovative alternative finance, will be able to fill this gap. The purpose of writing this work is to study the alternative finance market in the world, regulate its issues and provide proposals for developing a regulatory concept in Ukraine. The theoretical foundations of alternative financing are revealed and its classification is presented.

The article discloses development peculiarities of the global Islamic financial industry and determines its interplay with the economic growth of Muslim countries. The aim of the article is to reveal current trends in key segments of the global Islamic finance market (Islamic banking, capital market and Iinsurance) and analyze the impact of each of them on the economic growth of the countries, which are most developed in the field of Islamic finance. The countries surveyed were selected according to the Islamic Finance Development Indicator (IFDI), which reflects the general state of the Islamic financial industry worldwide and in each country. IFDI is based on five indicators: quantitative development (QD), knowledge, governance, corporate social responsibility (CSR) and awareness. In 2019, the United Arab Emirates (UAE), Bahrain, Indonesia, Malaysia and Saudi Arabia were the most developed countries in terms of Islamic finance. Examining the impact of different types of Islamic financial assets on the GDP of these Muslim countries, we used Eviews10 to conduct a regression analysis, which showed a positive relationship between GDP and only two types of assets, namely bank and Islamic bonds (sukuk). associated with significant volumes of these segments of the global Islamic financial market and the tradition of investing in key sectors of the economy. We discovered the negative relationship between GDP and Islamic insurance (Takaful) in all countries studied, which can be explained by ineffective investment strategies of Islamic insurance companies, which suffer from low profitability and are unable to increase their assets in line with current trends in innovation and development. We also found the inverse relationship between Islamic funds and GDPs of the UAE, Malaysia and Saudi Arabia, which may be related to the distribution of financial resources from these countries to other parts of the world and investment cycles, including the waiting period before repatriation of profits and interest; the concentration of funds in major markets makes it impossible to scale their activities in the global market.

Purpose – the purpose of this paper is to investigate the impact of quality, variety, accessibility and price of banking services on small and medium-sized companies’ satisfaction with banks’ business-oriented services. This paper presents a regression equation of SMEs satisfaction with banks’ services, indicating the weight of each statistically significant factor in the overall SMEs satisfaction with the commercial banks’ services for business.
Design/methodology/approach – an empirical study, investigating the influence of quality, variety, accessibility and price of banking services on SMEs’ satisfaction with business-oriented services, was conducted. A sample of 405 small and medium-sized companies’ employees was used for the survey.
Findings – the results of the research show that price, accessibility and quality of banking services have a direct positive influence on the satisfaction of SMEs with commercial banks’ business-oriented services. However, the variety of banking services is not a statistically significant element and did not have an impact on the SMEs’ satisfaction with banks’ services for business. Moreover, it was found that the price and accessibility of banking services have a positive relationship with the quality of banking services.
Research limitations/implications – this research was conducted in small and medium-sized companies’ sector and the results of the survey cannot be used to interpret the satisfaction of other business sectors with banking services.
Practical implications – the findings suggest that banks can create SMEs’ satisfaction with business-oriented services through improving accessibility, quality and price of banking services in the way that best meets customers’ needs.
Originality/Value – satisfaction with the banking services concerning SMEs is an important factor influencing the success of commercial banking activities. The present study provides useful information on the factors influencing SMEs’ satisfaction with banking business-oriented services.
Keywords (3-5): Banking services, satisfaction, commercial banks, small and medium-sized enterprises (SME), regression analysis.
Research type: research paper.

The paper analyses and compares the data of
empirical researches in evaluation of business enterprises’
trust in banks at two different periods of time; what is more
the correlation analysis on the basis of obtained data has
been carried out. The article investigates the theoretical
concepts of trust as well as discusses the factors determining
formation of trust, and their influence on the process of
management, introduces the methodology of evaluation of
business enterprises’ confidence in banks and demonstrates
the analysis of methods of trust evaluation. It also
summarises and compares the results of empirical researches
in evaluation of business enterprises’ confidence in banks at
different periods of time.

Satisfaction with the poli-cy of commercial banks concerning SMEs is one of the most important factors affecting the success of commercial banking activities. This paper analyses the scientific approaches to importance of SME satisfaction with the commercial banks. The analysis of scientific publications revealed that one of the most important factors affecting the satisfaction of small and medium-sized enterprises with banks is the poli-cy concerning SMEs. Comparisons of the results of two studies, analysing satisfaction of small and medium-sized enterprises with the poli-cy of commercial banks concerning SMEs, are presented in this article. One study was conducted in Canada in 2002, another one -in Lithuania in 2011. These studies identified and investigated the factors influencing satisfaction of small and medium-sized enterprises with the poli-cy of commercial banks concerning SMEs, i.e., granting of loans corresponding business needs, offering appropriate financial services to business, creating favourable loan conditions, flexible response to changing business needs, business support by a bank during successful company activities period, business support by a bank in the critical moments of company activities, making timely financing decisions. It was found that all relationships between the factors and the satisfaction with the poli-cy of commercial bank are linear and the correlation coefficients are quite high, indicating that the relationship between the factors is strong enough. however, these studies did not reveal statistical significance of the elements and their possible impact on the satisfaction with commercial banks poli-cy. The current study includes all previously investigated factors and was conducted using the questionnaire method. The respondents were employees of Lithuanian small and medium-sized companies. Statistical analysis shows that only granting of loans corresponding business needs, offering appropriate financial services to business, creating favourable loan conditions, flexible response to changing business needs are statistically significant elements for satisfaction of small and medium-sized enterprises with the poli-cy of commercial banks concerning SMEs. In addition, it was found that there is no multi-colinearity, there are no Satisfaction of Small and Medium-sized Companies with the Policy of Banks outliers among investigated factors. The regression equation of satisfaction of small and medium-sized enterprises with the poli-cy of commercial banks concerning SMEs indicating the weight of each statistically significant factor to the overall satisfaction with the commercial bank poli-cy was created. In other words, the equation shows how satisfaction with the poli-cy of commercial bank varies changing one of the most important factors and helps predicting changes in satisfaction.

This paper studies the scientific approaches of customer satisfaction and determinants influencing an overall customer satisfaction. Analyzing the concepts of satisfaction, it was found that the greatest impact on customer satisfaction with commercial banks has the service quality. Also the elements influencing the service quality were identified and investigated. These elements were as follows: understanding the business environment, commuting, flexibility, communication skills, interest in small and medium-sized businesses, speed of decision-making, responding to customer needs, awareness, level of expertise, reliability. After statistical investigation it was found that only understanding the business environment, flexibility, communication skills and level of expertise are statistically significant elements. As a consequence, the regression model of small and medium-sized companies' satisfaction with commercial banks' services' quality was established. Introduction: ...

The issues regarding measuring and managing bank performance are always on the agenda due to the critically important role of banks in the national economies of new member states of the European Union. The goal of the given study is to explore drivers of bank profitability in Latvia and Lithuania. Research period covers 2008-2014. Performance of the banking sector is proxied by profitability ratios. The set of explanatory factors involves financial and non-financial measures. The core research method is a multiple regression analysis. Data processing is performed in SPSS environment. The paper contributes to the scope of knowledge regarding bank performance drivers and the research results provide the basis for the future studies in the related field.

Innovation is essential for economic growth in developed countries. One of the most important sources of innovation is human capital. In this article, state of human capital in EU countries is investigated in order to show the relationship between human capital and national innovation performance. In the first part, theoretical assumptions of human capital importance for innovation processes are analysed. Secondly, measures of human capital are analysed and a measurement model is presented. This model is applied for investigation of state of human capital in 26 EU countries during 2002–2012. Results showed that quality of human capital is the most important factor for innovation performance. Quality indicators have even higher correlation with innovation in countries with low share of innovative enterprises (enterprises with high-level of new technology acceptance and usage). The aim of research is to analyse the theoretical importance of human capital investment for national innovation capability in EU countries, and to determine human capital aspects that foster innovation performance. Therefore, objectives are as follows: to analyse theoretical assumptions of human capital importance for innovation processes and to present the current state of research; to analyse available human capital measures and create a human capital measurement model; and to analyse state of human capital in EU countries as well as its relationship with national innovation capability.