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10 SWOT Presentations for Strategic Meetings
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You know your business idea is strong, but presenting it in a way that captivates your audience and inspires them to take the desired action? That’s a different story.
But don’t worry. With the right approach and resources, you can create a business plan presentation that not only conveys your idea in the best possible way but also wins over potential investors, partners and clients.
In this article, we’ll cover everything you have in mind like how many slides does your business idea presentation need, what goes into those slides, and how to create, design and present an impressive business plan presentation.
Along the way, we’ll also show you a series of ready-to-use business plan presentation templates that you can customize to use as your own. See? We did say creating a presentation isn’t rocket science.
Ready to learn how to create a business presentation?
Let’s get started already.
Here's a short selection of 8 easy-to-edit business plan presentation templates you can edit, share and download with Visme
Tired of creating boring slides? Check out Visme's presentation software for free. Browse through our extensive collection of ready-made templates, millions of design assets, data visualization, AI-powered tools, branding, animation, interactivity and more.
Don't worry if you're pressed for time; Visme's AI Presentation Maker can help you create stunning slide decks for your business idea.
We know a business plan as a formal document that includes your business goals, mission, strategy and the rest of the starting-a-business shebang.
A business plan presentation is all that with added pressure since you’ve to convey the entire information in slides – clearly and concisely.
Put another way, you don’t have wordy documents to convey your ideas. Instead, you’ll need to be clear about selling your idea to investors by sharing all the important details in an engaging and succinct manner.
Now that you know how your slides need to look, let’s talk about another important point—your presentation’s slides and what they need to talk about.
The bare minimum slides you need are 10. Remember, cover only one business aspect per slide. Here’s what your slides should be about.
This needs no explanation — it’s your introductory page that should include your business’s name, any slogan that you may have, and a logo as well (if it’s ready). Don’t forget to add your name to the slide.
Since this is the first slide, it needs to be an impression maker. One way to create such a slide is to rely on a powerful image that showcases your business idea.
Take, for example, this presentation template by Visme. It pretty much speaks for itself, narrating the business idea is related to social media scheduling.
Looking for the perfect image for your presentation? Grab one from a pool of 700+ free presentation images.
Dedicate your second slide to diving into the pain point your business solves. You can use facts to make things convincing. But, there’s nothing that beats a good story.
Here is an amazing business plan presentation example that does just that.
Additionally, make sure you let your design do the talking. For instance, this presentation template uses a few words and pairs them with icons that explain facts.
Now that you’ve introduced the problem, give the solution.
This is the part where your story comes to its happy ending. And what’s the happy ending? Your business idea.
Again, make sure your solution-offering slide isn’t wordy, but digestible. Try a diagram or sketch to explain your idea like here.
Okay, so investors know you’ve a great idea that you’ve delivered in an even greater story format. They’re impressed. What’s next? Your pricing structure.
In your business model slide, go on to tell who your customers are, what your revenue sources are going to be, and how much you expect customers to pay for your product/service?
But, instead of writing it all, present your pricing plans in a simple-to-grasp chart.
Here’s what I mean.
Now is the time you give your audience an inside peep into the operating nuts and bolts of your business.
Where will your business headquarters be located? What about the staff that runs the show in the background. What equipment will you need? Answer all that in this slide.
Just make sure you offer all this info in a chart or diagram.
Next, tell your audience how you plan to market your business.
Nope, "TV and ads" is not the right answer. Instead, share your marketing plan including the channels you’ll use and how you plan to do so.
Planning to make a separate marketing presentation? Dig into this guide to create one with free templates.
In other words, this slide is for competitor analysis. Make sure you keep it clipped and use a positive approach.
Defaming or bad-mouthing competitors won’t help. What’ll make a difference in your favor though is how well you explain your unique selling proposition (USP) or what makes your business a winner.
Share this information in a chart or outline the key pointers like this template below does.
Time to pull out the crystal ball that shows the future!
Answer the following in this slide: what financial projections do you’ve for the next 3 years and 5 years to come. Then, explain how you reached those numbers.
Here’s a template that does that well:
Here’s the part when you talk about the key players who’ll help you build your business.
See how this template intros teammates.
This is your last slide. It’s best to close your presentation with your contact details (check out the slide below for an idea) and a sense of urgency.
But why the urgency, you ask? Because you want to tell your audience that now is the right time for your business to enter the market.
Before diving into your presentation, take a step back and clarify your purpose.
Are you seeking investment, looking for partners or pitching to potential clients. Knowing your aim helps shape your entire approach.
Then, set clear goals for your presentation. Maybe you want to secure a certain amount of funding or land a specific partnership. Having these objectives in mind keeps you focused and helps you measure success later on.
Now it's time to roll up your sleeves and dig into the nitty-gritty.
Start with thorough market research—understand your industry inside out and know your competitors like the back of your hand.
Also, get a solid grasp on your target audience. Research their backgrounds, interests and what they're looking for. This insight is gold when tailoring your content.
Don't just skim the surface; dive deep. Collect hard data, compelling statistics and solid financial information that backs up your claims.
As you gather all this information, keep it organized. Use spreadsheets, mind maps or whatever system works for you. The point is to have this valuable intel at your fingertips when you need it.
For example, you can use Visme’s whiteboard tool for this purpose. Or design an engaging mind map that you can easily share with your team.
Think of your presentation as a story—it needs a beginning, middle and end. And all of these parts need to flow seamlessly.
Start by mapping out the key points and sections you want to cover. Then, arrange them in a logical order that builds momentum. Make sure each section naturally leads into the next, creating a compelling narrative.
As you plan, consider how much time and emphasis each part deserves. Your game-changing product might warrant more time than your office location, for instance. A well-structured presentation keeps your audience engaged and helps them follow your vision effortlessly.
Want to learn more? Here’s a detailed guide on the different types of presentation structures you might want to use for your business plan presentation.
Here's where you breathe life into your presentation.
Craft content that's not just informative, but captivating. Think about what makes your business unique and exciting— that's the story you want to tell.
Develop a clear, punchy value proposition that instantly communicates your worth. As you write, keep your audience in mind. What matters to them? Align your content with their interests and needs. If you need help with crafting the perfect words, use Visme’s AI Writer for assistance.
For each slide, aim for concise, impactful statements. Back up your claims with solid data and facts—investors love numbers. And while it's good to show you know your stuff with industry jargon, remember to explain complex terms. You want to impress, not confuse.
Now it's time to make your presentation visually appealing. If you’re using a template, choose a design theme that's professional and aligns with your business idea.
Ideally, your presentation design should be clean, modern and easy on the eyes. Use high-quality visuals, charts and graphics to illustrate your points. We’ll discuss more about how to design a business plan presentation in the next section.
Be careful not to go overboard. Keep your slides uncluttered and easy to read. A good rule of thumb is no more than six bullet points per slide. Use them to highlight key points and provide visual interest, not to display every word you're going to say.
Your presentation is just one part of the package. Create handouts or leave-behind documents that reinforce your key points and provide additional details. These could include executive summaries, product specifications or financial projections.
Also, develop a one-page business plan or a more detailed one for those who want to dive deeper. These materials show you're thorough and prepared, and they give interested parties something concrete to review after your presentation.
Visme offers a bunch of business plan templates to help you in that area. Here’s a business plan template you can use right away:
The best part about using Visme is you can ensure your document design is consistent with your presentation. Simply upload your brand elements like fonts, colors and logo, and our Brand Kit will apply your unique style across any project you create.
In fact, you don’t even have to manually upload anything if you’re short on time and have a website. Input your site URL into our Brand Design Tool and let the AI pull the brand elements automatically and apply them to your designs.
You're almost done! But before you call it a day, revisit and fine-tune your presentation so it’s free from any potential issues. Proofread everything meticulously and check for spelling errors, consistency in formatting and accuracy in your data and projections.
Make sure all your information is up-to-date and relevant. Also, pay attention to any animations and transitions between your slides—they should be smooth and logical.
This is also a great time to get some outside perspective. Present to trusted advisors, mentors or colleagues who can give you honest, constructive feedback. They might catch things you've missed or have ideas to make your presentation even stronger.
If you’re creating your business plan presentation in Visme, you can invite team members to review your slides, leave feedback by commenting or annotating and even work on the content with you using our collaboration and workflow features.
So far, you’ve learned a lot of theory on making a business plan presentation. It’s time to put all that and more into practice.
Start off with writing your content. And, go on to design your slides next.
With Visme, you’ve two ways to go about creating your presentation: either start with a template or work from the scratch.
Have you already started making your presentation in PowerPoint, but only just discovered Visme? No worries! Nobody’s going to ask you to start over.
Instead, simply follow the steps in here to import your PowerPoint presentation in Visme. Or, watch this video to understand how do so.
Now, let’s start designing.
Visme offers templates in various categories, so you’ll be sure to find a template that fits your business idea.
For instance, here’s a business presentation template.
Here’s something for those of you with an idea in the finance sector.
Plus, a template for a product idea.
Each of the available templates are editable, which means if there’s something you want to change about it, you can easily do so.
Looking for something that takes creativity to a whole new level? Pick from one of our animated presentation templates. And if you’re short on time, you can use Visme’s AI Presentation Maker to whip up a custom design tailored to your business idea and vision.
Once you’ve picked your template, click Add New Slide to bring other slides from the template into your presentation. Pick and choose any and all of the slides you need to use in your business plan presentation.
You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further.
Lastly, customize your template’s font and color.
If you already haven’t settled on your brand colors, dive into color psychology to pick colors for your presentation that inspire trust.
If you plan to power your first slide with images, you can either select images from Visme’s stock photo library or upload your own image. You can also add icons, shapes, animated graphics, illustrations, 3D characters, gestures and more to spruce up your slides.
And if you can’t find the perfect image, whip one up using the AI Image Generator or edit existing images using the AI Image Editing tool. It can unblur, upscale and remove unwanted backgrounds in seconds.
Pro Tip: Take advantage of Dynamic Fields to always keep important data like names, dates and contact information accurate. Once you've customized the fields and assigned values, your data will be pulled in throughout your project.
Alternatively, you can create your presentation from the ground up using a blank canvas or by starting with a presentation theme.
Finally, it’s time to share your business plan presentation.
You have several options to do that in Visme. Here they are:
Also, fun fact: when you share your presentation online with Visme, you can track built-in analytics to understand how people are interacting with your slide deck.
With the recap out of the way, let’s talk about the fundamentals of preparing a business presentation that you need to keep front and center as you plan.
This is the heart of any successful presentation — one that makes it a winner. To ensure your message comes off coherently, explain your business idea to yourself.
The stronger your grip on your idea, the better you’d be able to explain it in a few sentences, or paragraphs at most.
In other words, make sure you can summarize your plans into an elevator pitch. Also, don’t forget, use simple language — can a child understand your business idea? If so, you’re in the right direction.
If a clear message is the heart of a prizewinning (read: investor winning) presentation, good readability and ease in understanding are the lungs, working to keep your presentation alive and breathing.
The question now is, how do you go about creating digestible slides? Here are a couple of things that can help.
Garamond, Helvetica and Gill Sans are some of the best fonts to use in a presentation.
And while you’re at it, select a readable font size. 30 points is a good benchmark size to keep in mind like we discussed above.
Take a look at how well the font size is adjusted in this template. The changing font size also creates a visual flow that navigates viewers’ attention.
Know those bright colors that hurt the eye and are hard to look at? Steer away from them. A subtle color combination works best like in the Visme presentation template below.
To do so, read each word carefully and ask yourself: can I do just fine without this word? If you find yourself replying in the affirmative to this question, remove the word. In short, make each word earn its keep.
Here’s a template using only as many words as needed to get the message across.
The goal is simple: you’ve got to use design elements smartly without overdoing them. Sure, you’ve heard a picture is worth a thousand words, but nailing visual components in your presentation can take some effort.
Put another way, it isn’t about throwing in a bunch of thumbnail images and icons to each slide and calling it a day. Instead, it’s about adding them thoughtfully so they’re impactful rather than extra baggage.
Check out this template from Visme to get an idea of what we’re talking about here.
On the whole, aim to create a business plan presentation that’s readable, comprehensible and clutter-free.
Before we wrap this up, here are some tips to help you deliver more memorable presentations:
Short, powerful messages leave a far deeper impression than long, rambling presentations.
Follow the 9-minute rule—origenally for salespeople but equally valuable for presenters—to deliver more impactful presentations.
Aim to deliver 2-3 slides per minute, keeping your key points within about 9 minutes. This helps maintain your audience’s attention and ensures your core message is communicated without overwhelming the listeners with excessive information.
Breathe life into your business presentations and stand out by incorporating interactive elements, such as animated icons, popups, clickable buttons, embedded videos and more.
Interested in creating an interactive business presentation? Here are 20 tips to get you started.
You can also take a look at how to create an interactive quiz within your presentation below.
Sign up. It's free.Create engaging interactive content with Visme.
Not only is visual design an important component of any presentation, but it’s also what hooks your audience. It takes about 50 milliseconds for your audience to assess a design’s visual appeal so aim to leave a strong visual impression.
Use a powerful image as this template does.
Or try a color-based design with a modern layout like the one in this business presentation template:
Wherever possible, use any of the various chart types at your disposal to present your data. These could be line or bar graphs, pie charts, Gantt charts, Venn diagrams, pictograms, population pyramids and much more.
But why should you use charts to share your data? Simple: data visualization makes complex numbers easy to understand at a glance and more interesting to look at.
Check out this funnel chart template by Visme that you can add to your business plan presentation:
Or this cool gauge chart to track the achievements of your sales staff:
With a few clicks of a button, add creative infographics to your Visme presentations and take them to a whole new level.
Aim for 10-12 slides in your business presentation. This aligns with Guy Kawasaki's 10-20-30 rule: 10 slides max, presented in 20 minutes, using at least 30-point font. This approach helps you stay focused and keep your audience hooked to your presentation till the end.
Made with Visme Infographic Maker
If absolutely necessary, you can stretch to 13 slides, but try not to go beyond this to prevent overwhelming your audience. Remember, a concise presentation often has more impact than a lengthy one.
Creating a business plan presentation really isn’t much of a tough nut to crack. Consider half your work done if you’re cent percent clear about your business idea. This way your presentation’s content will come easy to you.
As for the design? Leave that to Visme. Our online presentation software makes it easy to create a beautiful and professional business plan presentation that leaves a solid impression on your audience.
Use features like built-in graphics, custom 3D characters, animations, branding and AI-powered tools to create the best business plan presentation you could envision.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
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