If you’ve organized an event before, you know securing sponsorships can be a game-changer for the event’s impact and success.

Why? Because the right sponsors offer more than just financial support—they bring credibility to your event and even help attract new audiences, speakers and sponsors.

One way to get your perfect event sponsor on board is to create a compelling sponsorship package that outlines the value of your event and the benefits sponsors will receive by partnering with you.

In this article, we’ll discuss what sponsorship packages are, explore the elements of a successful sponsorship package and round up some of the best sponsorship package templates to get you started.

Table of Contents

• What Is a Sponsorship Package?
• What Should Be Included in a Sponsorship Package?
• 8 Sponsorship Package Templates
• How to Create a Sponsorship Package
• How to Price Sponsorship Package Tiers
• How to Pitch Sponsorship Packages
• How to Find the Right Sponsor
• Sponsorship Packages FAQs

What Is a Sponsorship Package?

A sponsorship package is a document or presentation that outlines the benefits of partnering with your event. It covers details like the event description, sponsorship levels, target audience as well as any testimonials or case studies to build credibility.

A good sponsorship package also covers how sponsors can get involved and what they'll gain from the partnership. Essentially, it's a compelling pitch that shows potential sponsors the value of supporting your event.

There are two main types of sponsorship models you can choose for your package—tiered and à la carte. We’ll discuss more about this below.

Sponsorship Package Example

Check out this sponsorship package example by Visme:

Create your sponsorship package with this easy-to-edit template. Edit and Download

The sponsorship package template above can help individual athletes secure sponsorships and funding in exchange for marketing and promotional activities. In this example, the package offers three sponsorship levels: silver, gold and platinum.

The higher the sponsorship level, the more promotional activities the athlete promises the sponsoring brand in return, such as Instagram posts, logo placement on their social media profiles, shoutouts and more.

The sponsorship package sample above also contains information about the athlete, their achievements, and reasons to sponsor them, which are demonstrated using interactive charts and graphs.

What Should Be Included in a Sponsorship Package?

A high-converting sponsorship package should provide potential sponsors with all the essential information needed to partner with your event.

Here are seven key elements to include in your sponsorship packages:

1. Company Background

No sponsorship package is complete without an organization overview.

This section is crucial as it provides potential sponsors with a clear understanding of who you are, what you do, and how your mission, goals and values align with theirs.

You could also include a brief history of your organization—when and why it was founded, by whom and the impact it has made in that time.

Keep this section brief, but be sure to include any information that shows potential sponsors why partnering with your organization would be beneficial.

Here’s a sample company background page from one of our sponsorship package templates:

Create your sponsorship package with this easy-to-edit template Edit and Download

2. Event Overview

Next, dive into the details of your event which could include the following:

• Event goals, purpose, theme and mission
• Details of speakers or performers that are in the event
• Event details such as the date, time and location
• Expected attendance
• Unique features or highlights that set your event apart

The goal here is to give potential sponsors a clear understanding of what they can expect at the event and how their involvement can contribute to its success.

Here’s an example of what your event overview page could look like:

Create your sponsorship package with this easy-to-edit template Edit and Download

3. Event Audience and Demographics

Providing a detailed breakdown of your event's target audience and demographics will help potential sponsors understand who they'll be reaching by partnering with your event.

This could include:

• Age range
• Job titles
• Industries
• Income levels
• Education background
• Geographic location
• Interests and hobbies
• Buying habits and preferences

Remember to present this information in a clear and visually engaging way. Use a combination of text and visual elements, such as charts, to make it easy for potential sponsors to grasp the details quickly. Here’s an example of how you can visualize attendee demographics:

Create your sponsorship package with this easy-to-edit template Edit and Download

4. Value Proposition

Before you get into the sponsorship levels, make sure you talk about why your potential sponsor should consider investing in your event or brand. Cover high-level benefits, such as:

• Partner with a socially responsible organization
• Reach large audiences belonging to specific, relevant segments
• Widen your network of potential clients, partners and industry leaders

Highlight any achievements or statistics that make you look like a desirable choice over other events or opportunities. Here’s an example of what your “Why Sponsor Us?” page could look like:

Create your sponsorship package with this easy-to-edit template Edit and Download

5. Sponsorship Levels and Benefits

Now it’s time to break down your events pricing model. Here are two of the most common sponsorship models:

• Tiered Sponsorship Model. This model involves creating a hierarchy of sponsorship levels (e.g. platinum, gold, silver and bronze), each with its own set of benefits and price. Higher tiers typically offer more promotional opportunities than lower tiers, but at a higher price. Sponsors can choose a package that fits their budget and requirements.
• À La Carte Sponsorship Model. This model involves creating a menu of individual sponsorship options and their prices so sponsors can build a package that meets their unique goals and budget. This sponsorship model offers greater flexibility as compared to the tiered sponsorship model.

Regardless of your model, it's important to clearly mention its pricing and benefits so potential sponsors can easily choose what's best for them. Here’s an example of what this could look like:

Create your sponsorship package with this easy-to-edit template Edit and Download

6. Event Marketing and Promotion Strategy

Explain how you plan to promote your event and how sponsors can gain exposure or benefit from it. For example, your marketing and promotion strategy may involve:

• Placing sponsor logos on your event website, email newsletters and printed materials such as brochures, posters and banners.
• Featuring sponsors on your event's social media handles and promoting them through sponsored posts, influencer collaborations, or social media takeover.
• Offering sponsors digital advertising opportunities, such as banner ads on your event website or mobile app.
• Providing sponsors with on-site signage options, such as banners, posters, or branded directional signage throughout the event venue.
• Highlighting sponsor logos, featured content, or special offers in your event's email marketing campaigns.

You can even add specific metrics, such as expected reach, impressions, or engagement rates, to help sponsors quantify the value of these promotional opportunities.

7. Additional Partnership Opportunities

It's also a good idea to offer additional ways sponsors can get involved with your event, giving them the flexibility to choose the level and type of involvement they want in your event.

These additional opportunities may include:

• Hosting workshops
• Providing in-kind donations or services
• Participating in panel discussions or keynote presentations
• Sponsoring contests or giveaways
• Providing branded event swag or merchandise for attendees

Provide examples of successful partnerships from previous events to showcase the value and impact of these opportunities.

8 Sponsorship Package Templates

All Visme sponsorship package templates are professionally designed with your business needs in mind—from layout and colors to graphics and content. Use our intuitive editor to quickly customize each template to showcase your unique sponsorship opportunity and win potential sponsors.

Here are 8 of the best sponsorship package templates to get started with:

1. Event Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template. Edit and Download

This event sponsorship package template is designed for an urban photography event. It has all the essential elements needed in a sponsorship package—information about the organizers and event, sponsorship levels and contact details.

It features a clean, professional design with a neutral color palette of beige and black, high-quality images, easily readable fonts and relevant on-theme icons that elevate the template’s visual appeal.

If you can’t find the perfect image to add to your sponsorship package, use Visme’s AI image generator to create unique photos. Use the AI image edit tools to sharpen or upscale images, remove background and much more.

2. Athletic Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template. Edit and Download

Designed specifically for athletes looking to win lucrative sponsorships, this sponsorship package template includes information about the player, his achievements, a breakdown of the media coverage he gathers and different packages sponsors can purchase to partner with him.

The template features an eye-catching color scheme, strong typography, data widgets and high-quality images of the player in action—all of which make this athletic sponsorship package template a real head-turner.

Once you’re satisfied with your sponsorship package design, you can download it as an image or PDF, share and publish it directly via a link or QR code or embed it anywhere online. You can also use tools like Dynamic Fields to tailor specific content automatically for multiple potential sponsors.

3. Virtual Event Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template Edit and Download

This virtual event sponsorship package template features a delightful color combination, relevant high-quality vector icons, high-res stock photos and plenty of whitespace, enhancing its overall readability.

It also has dedicated pages for you to share information about your online event, including goals, agenda, mission, attendee breakdown, and sponsorship packages. Use Visme's data visualization tools to showcase important data in a way that's easy to digest, such as attendee demographics, social media following, or KPIs of previous events.

Pro-Tip: Short on time or facing a creative block while designing a sponsorship package? Try out our  AI presentation maker to create ready-to-use presentations. Type in a detailed prompt, choose your preferred style and wait while AI does all the heavy lifting for you.

4. Gala Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template Edit and Download

This gala sponsorship package template features a stylish layout with relevant images, on-brand icons, stylized text boxes with a blue background color, easily readable fonts and a detailed chart to break down financial information.

With a stunning cover page and professionally designed pages for event information, goals and a tiered pricing model, this nonprofit sponsorship package template is guaranteed to help you win the hearts of potential sponsors.

Gala sponsorships can be difficult to pull off, so before sharing your package with potential sponsors, collaborate with your teammates and get insight into design and content using Visme’s team collaboration and workflow features. Assign tasks, set deadlines, tweak design, view progress, share comments and feedback, and resolve issues in real-time.

5. Golf Charity Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template Edit and Download

This charity golf tournament sponsorship package template is an excellent pick for anyone looking to attract sponsors to their nonprofit events. It features an attractive green-and-white color combination, high-quality images and clean, easy-to-read fonts.

The template comes with pre-designed pages for introducing your brand, sharing details about your event, showing sponsors why they should invest in your initiative and breaking down the different sponsorship tiers you offer.

Everything you see in this golf sponsorship package is fully editable—from layout, colors and fonts to images, data widgets and icons—just like all Visme templates.

Take this event sponsorship package to the next level by adding animation and interactivity, transitions, video embeds, links and hover effects to make your presentations more memorable, engaging and fun to interact with.

6. Podcast Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template Edit and Download

Promote your podcast and get lucrative brand offers using this podcast sponsorship package template. It features a clean layout with subtle colors, plenty of whitespace, sleek icons and relevant imagery to pique the interest of potential sponsors.

There are dedicated pages for you to enter information about your podcast, the audience you engage with, achievements, sponsorship packages and terms and conditions.

Make this podcast sponsorship package template your own by replacing the placeholder, uploading your own images and incorporating your brand logos, icons and fonts. If you don't already have brand colors, create your brand palette from scratch using Visme in minutes.

7. Festival Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template Edit and Download

Do you have an event coming up and want to secure the best sponsors for it? This festival sponsorship package template is an ideal pick for you. It features an incredible visual layout, a brilliant selection of colors, icons and fonts and high-res images to captivate potential sponsors.

It also showcases professionally designed pages for you to enter important event information such as goals, expectations and financials.

8. Nonprofit Sponsorship Package Template

Create your sponsorship package with this easy-to-edit template Edit and Download

Raising funds to provide educational opportunities to disadvantaged youth? Use this nonprofit sponsorship package template to break down your event plan, the results you aim to achieve and how it’ll benefit the sponsors.

It features delightful colors, a creative design layout, top-notch imagery, attractive fonts and icons—all carefully designed to ensure you win over your audience.

How to Create a Sponsorship Package

If you want to secure funding for an upcoming event, you need to create unique, engaging and well-researched sponsorship packages.

Here’s a step-by-step guide you can use to create a winning sponsorship package:

Step 1: Define Goals and Objectives

Before you create your sponsorship package, take a moment to define your goals and objectives. What do you hope to achieve through sponsorship? Your goal could be to:

• Get financial support
• Form strategic partnerships
• Drive brand exposure

Being clear about your goals will help you tailor your package to resonate with the right sponsors. Your objectives should be specific, realistic, attainable, measurable and time-bound (SMART), as this will help you create a compelling and targeted sponsorship package.

Here’s a SMART goals template you can use for this purpose:

Create your SMART goals with this easy-to-edit template Edit and Download

Step 2: Research Your Audience

To create a sponsorship package that truly stands out, you need to understand your potential sponsors. Who are they and what do they value?

Conduct thorough research to identify sponsors that align with your event's goals. Create a list of potential sponsors and prioritize them based on their fit and likelihood of interest.

The more you know about your target sponsors, the better equipped you'll be to craft a package that speaks directly to their needs and objectives. Learn more about this in the section below on how to find the right sponsor.

Step 3: Decide on a Sponsorship Model

When it comes to sponsorship models, there are several options to consider. Will you offer tiered packages with increasing levels of benefits, or will you create custom packages tailored to each sponsor's needs?

Think about what will be ideal for your event and your potential sponsors by looking at different factors, like:

• Your event's size, scope and target audience
• The types of benefits you can offer sponsors
• Your relationships with potential sponsors
• Your event's budget and revenue goals

You may find that a combination of sponsorship models works best for your event. This is an excellent way to cater to a broader range of sponsors and maximize your revenue potential.

All in all, be open to feedback from sponsors and adjust your approach as needed.

Step 4: Gather Supporting Materials

One last step before we get to the actual creation part: collecting all the material to help you build a solid case for your event and brand.

Supporting materials like relevant data, testimonials and case studies showcase the impact and reach of your event and help demonstrate the value of sponsoring it.

You also need to prepare assets like high-quality images and branding elements to add to your sponsorship package in the design stage. Make sure you have all the right files upfront so all you need to do is drop them onto the document when it’s time.

Step 5: Draft the Content

Now it's time to start writing the content for your sponsorship package. Craft compelling descriptions for each section, clearly outlining the benefits, opportunities and expected outcomes for your sponsors.

Here are some best practices to keep in mind at this stage:

• Use persuasive language that speaks directly to your target sponsors' needs and values.
• Highlight unique aspects of your event and explain how sponsorship can help sponsors achieve their goals.
• Keep your content concise, engaging and easy to understand.

Step 6: Create a Layout (Or Choose a Template)

With your content ready, it's time to focus on the layout of your sponsorship package. A beautiful layout can make your company look professional and your offer more attractive.

At this stage, you need to decide how to design your document. Which software are you going to use (hint: Visme)? Do you have the skills or personnel to create a professional layout from scratch?

If you're short on time or design resources, we recommend using a pre-made sponsorship package template. As you can see in the previous section, Visme has dozens of options for various industries and purposes.

Choose one that closely matches your brand, event and vision, and customize it easily using a drag-and-drop editor. Replace the placeholder content with your own, swap in the images, replace any icons, apply your branding—and you’re done!

Note: Having trouble finding the perfect template? Use our AI presentation maker (or AI document maker) to create a customizable design that fits your unique requirements.

Step 7: Incorporate Engaging Visuals

You can write the best sponsorship package ever, but if it doesn't look good, chances are the reader will toss it aside after glancing at the first few pages. Part of the design process is to add visual elements that enhance the overall look and feel of your sponsorship packages.

Here are some visuals to consider adding to your document:

• Incorporate high-resolution company images, stock photos and videos
• Use data visualization tools (charts, graphs and widgets) to present data
• Utilize shapes, icons and illustrations to emphasize key points

If you’re using Visme, you can also add interactivity to your sponsorship package, which is especially useful if you plan on sharing it online. For example, you can:

• Add links and clickable buttons
• Insert animation and motion effects
• Add hover effects and hotspots
• Embed video and add audio narrations
• Incorporate 3D characters and widgets

Step 8: Finalize and Distribute

Finally, it's time to share your sponsorship package with your audience. First, create both digital and physical versions of the package to cater to different sponsor preferences.

Digital packages can be easily shared via email or online, while physical copies can be delivered in person or mailed for a more tangible impact.

Once your packages are ready, start reaching out to potential sponsors through targeted outreach efforts. Personalize your messages and emphasize how your event aligns with their goals. With a compelling sponsorship package in hand, you'll be more likely to secure the partnerships your event needs to succeed.

How to Price Sponsorship Package Tiers

Getting pricing right for your sponsorship package tiers not only attracts a variety of sponsors but also helps maximize your event's revenue. Here are some quick tips to follow:

• Assess Your Audience Size and Value. Analyze the size, demographics and engagement levels of your audience. The bigger and better the numbers, the more you can charge.
• Consider Your Costs. Make sure your pricing covers all expenses related to delivering each tier's benefits.
• Highlight ROI. Demonstrate the potential return on investment for each tier using data and past success stories.
• Research Market Rate. Look at what similar events charge for sponsorships to set competitive and attractive prices.

How to Pitch Sponsorship Packages

Perfecting the pitch of your sponsorship packages can help you secure valuable partnerships. Here are some tips to pitch sponsorship packages, whether in person or virtually:

• Research Potential Sponsors: Understand the goals, target audience, values and corporate social responsibility (CSR) activities of your potential sponsors. Tailor your pitch to their specific needs and interests.
• Create a Captivating Sponsorship Deck: Design an impressive presentation that aligns with both your brand and your potential sponsor. In your sponsorship deck, draw attention towards your event’s impact, your value proposition and sponsorship benefits. Use lots of visuals, including images and charts, to make your deck more engaging.

• Leverage the Power of Storytelling: Build a narrative throughout your pitch that shows sponsors why they should partner with your organization. Use case studies and success stories from past events, highlight data like ROI and results, and add quotes and testimonials as proof of your commitment and value.

In Visme, you have access to visual assets to enhance your storytelling. The partnership team at the Florida Panthers maximizes these assets to create engaging decks and share compelling stories for their onboarding materials and season recaps.

With Visme, we see that the quality of our proposals or presentations are so much better than before. Even in the simplest ways, it's helped us to elevate our content. It's been tremendously helpful.

Bridget Sullivan

Director of Partnership Solutions

Read the full case study to discover how the Florida Panthers maximize their workflow and win new clients using Visme.

• Master Your Pitch Delivery: Practice your pitch so you can deliver it confidently on the big day. Be prepared to address potential concerns and adapt your pitch based on the sponsor’s feedback. Use Presenter Notes to add speaking points, reminders and data to each slide so you can stay on track and ready to answer questions.

• Keep In Touch: Provide a clear call-to-action (CTA) so potential sponsors know about the next steps if they want to partner with you. Offer multiple contact options, including email and phone, and don’t forget to follow up and answer any questions.

How to Find the Right Sponsor

Finding the right sponsor is key to a successful event. Because a well-matched sponsor doesn’t just provide financial support, they also help deliver memorable experiences to your attendees.

So your aim should be to look for sponsors with the same brand values, target audience and marketing goals as yours. Here are a few tips you can use to find your perfect sponsorship match:

• Analyze Competitors’ Sponsors. Identify organizations already investing in your industry or sponsoring similar events. These companies are more likely to see the value in your event and their competitors might also be interested in gaining similar exposure.
• Attend Industry Events. Participate in conferences, trade shows and networking events related to your industry to connect with potential sponsors face-to-face. Share your event goals, target demographics and the unique benefits of sponsoring your event.
• Engage on Social Media. Research and connect with potential sponsors on LinkedIn and Twitter (X)—follow their accounts, interact with their content and join relevant online communities to gain insights into their brand values and target audience.
• Search Sponsorship Platforms. Use online sponsorship marketplaces, such as SponsorPitch, SponsorGap and SponsorMyEvent to find potential sponsors actively seeking partnership opportunities.
• Use Your Existing Network. Tap into your personal and professional network to reach out to colleagues, mentors and industry peers. Ask for recommendations and introductions and use word-of-mouth to identify potential sponsors who may be interested in supporting your event then send a sponsorship letter to pursue the relationship.

Sponsorship Packages FAQs

Q. How do you price a sponsorship package?

The price of a sponsorship package should be determined by your audience size, the level of exposure and engagement opportunities offered, the market rate and the value of associated benefits.

Q. What are the tiered sponsorship packages?

Tiered sponsorship packages are different levels of sponsorship offerings, such as Bronze, Silver, Gold, and Platinum. Each tier provides a unique set of benefits and exposure opportunities, with higher tiers offering more valuable perks at a higher price point.

Q. What does a sponsorship package do?

A sponsorship package highlights the services and benefits potential sponsors will receive in exchange for their investment in an event.

Q. How do you find the right sponsors?

Find your perfect sponsor by identifying companies with the same brand values, target audience and marketing objectives as yours. You can do this by attending industry events, utilizing social media or sponsorship platforms, or looking for partners in your existing network.

Q. What do sponsors want to see?

Sponsors want a professionally designed sponsorship package that aligns with their brand values and demographics, offers brand exposure, provides multiple engagement opportunities, clearly outlines the ROI and successfully demonstrates the impact organizers aim to achieve with their event.

Win Over Sponsors & Partnerships Using The Power of  Visme

Creating a compelling sponsorship package can help you attract the right partners, secure funding and build credibility for your business.

By defining clear goals, researching your audience and offering a range of sponsorship options, you can craft a package that resonates with potential sponsors and demonstrates the unique value of your event.

Visme is an excellent platform to help you build engaging sponsorship packages. Customize dozens of professional sponsorship package templates, tap into a library of design assets and access AI tools, branding, data visualization, analytics, interactivity and more.

Learn more about how Visme can help midsize businesses create amazing client-facing materials like sponsorship packages, proposals and presentations. Or, sign up for a free account and get started right away.

Written by Zain Zia

Meet Zain: freelance writer for B2B SaaS by day and YouTube content creator by night. He specializes in transforming complex, technical ideas into simple, engaging and actionable content. When he’s not working, he’s busy being a dad, playing soccer or planning his next family trip around the world. He’s currently based in Antalya where he lives right next to the beach. Connect with him on LinkedIn or check out his portfolio.