Gaining the right sponsorship for your event, business or even podcast can be a game changer.

The good news is that more companies are investing in sponsorship opportunities. However, this also means that the competition for securing sponsorship is fiercer than ever. In fact, a 2024 Forrester report found that roughly 53% of organizations are spending more money on sponsoring and attending events.

Whether you're just starting out or growing your business, you just need a few amazing brands or companies to say yes to your proposal to bring your boldest ideas to life.

Sadly, this also means that the competition for securing sponsorship is fiercer than ever.

With sponsors getting drowned in a sea of emails and decks, how do you make your proposal stand out?

In this article, we’re going to share well-structured sponsorship proposal templates and proven strategies to help you create proposals that capture sponsors' attention and secure the support your event needs to succeed.

If you're buzzing to start creating your sponsorship proposal, head over to our proposal maker or browse our library of stunning sponsorship proposal templates to get those creative juices flowing. 

Table of Contents

• What Is a Sponsorship Proposal?
• What’s Included in a Sponsorship Proposal?
• Main Types of Sponsorship Proposals
• 12 Best Sponsorship Proposal Templates
• How to Write a Sponsorship Proposal
• Sponsorship Proposal FAQs

What Is a Sponsorship Proposal?

A sponsorship proposal is a pitch designed to request and convince businesses, corporate partners or individuals to sponsor your event, team, cause or organization.

These proposals usually come in the form of a document or presentation. They highlight major benefits for the sponsor, outlining how their support will be leveraged and what they’ll gain in return.

But there’s more to it than that, As Sara Gundy, the Managing Director of BMC with years of expertise in partnership and sponsorship, puts it,

An effective sponsorship proposal is more than a request for support—it's an invitation to join a journey. The best proposals align the sponsor’s goals with the event’s vision, creating a compelling case for a partnership that drives real value. When you can show how your event helps them meet their objectives, you're not just winning a sponsor; you're gaining a committed partner.

Sara Gundy

Managing Director of BMC

Additionally because your proposal may be the first interaction you have with a potential sponsor you should also use key elements of storytelling to better illustrate how your cause aligns with the potential sponsor's mission, company goals or target audience.

Sponsorship Proposal vs Sponsorship Deck

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 Sponsorship proposal and sponsorship deck are two terms that are often used interchangeably. Though quite similar, they serve different purposes. Both are needed when seeking sponsorship, especially when dealing with enterprise or corporate-based sponsors.

A sponsorship proposal is used to provide a complete overview of the event. While both the proposal and the deck include visual elements, the sponsorship deck is mainly designed for presenting in an in-person or virtual meeting. This live presentation allows sponsors to interact with you in real-time, ask questions and receive immediate clarifications.

An example of how these documents are used would be if you are creating an event sponsorship proposal for a conglomerate. First, start by sending a sponsorship request letter (also called a sponsorship proposal letter) to introduce the opportunity and open the lines of communication.

Once that’s done, and after they’ve shown interest, share your sponsorship proposal and book a meeting (virtually or in person) with the client via email to discuss further.

In the meeting, present your sponsorship deck. This will include a more visual summary of your points and the sponsorship package.

What’s Included in a Sponsorship Proposal?

Since first impressions are crucial to securing the right sponsors, you need to include all of the essential details in your sponsorship proposal.

Keep in mind that different sponsorship proposals may require more or less detail based on their goals. However, the general rule of thumb is to include the following:

However, the general rule of thumb is to include the following:

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• Cover Page: This should have visual elements that align with your brand or event. A picture says a thousand words, so choose wisely.
• Table of Contents: Give an overview of what’s included in your proposal. It should be as simple and straightforward as possible.
• Introduction: Clearly state who you are or provide an overview of your organization. It should set the tone and hook the reader into diving further into the details of your proposal.
• Event Details: Highlight the initiative of the event for your potential sponsors, including estimated attendees, event logistics, anticipated impact and past success with previous events.
• Audience Slide: Use past event demographics and engagement statistics to prove that your event can drive success. If it’s your first event, showcase how your attendees' demographics align with the sponsor's brand instead.
• Sponsorship Levels: Showcase your sponsorship packages by displaying various tiers that cater to the sponsor's budget, along with their associated benefits.
• Marketing Plan: Outline strategies for promoting the sponsor, including examples of past executions or activations. You can also include past client testimonials to add credibility.
• Budget Breakdown: Provide a clear breakdown of how the sponsor’s contributions will be used for the event, detailing resources and potential returns (both tangible and intangible).
• Timeline: Provide key dates and milestones. This helps to show further transparency and set clear expectations.
• Call to Action: End the proposal with a clear call to action, such as contact information for them to use. Make your call to action easy to follow.

Main Types of Sponsorship Proposals

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We previously mentioned that there are different types of sponsorship proposals, which can influence what’s included in them. In this section, we’ll explore these types and discuss when to use each one.

• Event Sponsorship: This type of sponsorship is ideal for concerts, sports events, festivals and conferences. It often includes branding opportunities such as logo placements, mentions in promotional materials and speaking opportunities.
• Product Sponsorship: This involves funding or providing resources for product launches or promotions and is great for companies looking to introduce a new product to the market. It includes co-branding opportunities, product placement and promotional collaborations.
• Charity or Non-Profit Sponsorship: This type of sponsorship is often used to support organizations or events that focus on social causes. It enhances the sponsor’s image by demonstrating social responsibility and community involvement.
• Corporate Sponsorship: Corporate sponsorship focuses on long-term partnerships for ongoing projects or programs. These sponsorships are typically more strategic with significant investments. It’s ideal for businesses looking to establish a sustained presence and build deep relationships with organizations or communities.
• Sports Sponsorship: Sports sponsorship is used for supporting sports teams, leagues or individual athletes. It provides sponsors with high visibility due to the broad audience reach of sports events. Benefits include branding on team jerseys, stadium signage and media coverage.
• Media Sponsorship: This is a collaboration for media coverage or advertising. Sponsors provide financial support or resources in exchange for advertising space or media exposure through TV, radio, print or digital media.
• In-Kind Sponsorship: Unlike other sponsorships that require financial support, in-kind sponsorship involves sponsors offering products, services or expertise that are essential for the event or project. This type of sponsorship is beneficial for companies that want to support an initiative but prefer to offer their resources rather than cash.

12 Best Sponsorship Proposal Templates

Crafting any type of proposal from scratch is not only time-consuming but puts pressure on you to craft something magical when all you’re greeted with is a blank page.

You can drastically reduce the time it takes to craft your proposal and save yourself the stress by using Visme’s professionally designed templates.

Don’t take our word for it. Bridget Sullivan, the Director of Partnership Solutions for the Florida Panthers uses Visme’s templates and features to land key sponsorships and deals.

Here’s what she had to say about Visme:

Using Visme, the team reduced our proposal and presentation timeline from over a week to one or two days. We were previously spending weeks to complete these tasks, now we can be confident that our presentations have a high quality and are consistent. This is why I recommend Visme.

Bridget Sullivan

Director of Partnership Solutions, Florida Panthers

We’ve listed 12 of the best customizable sponsorship proposal templates that have inspired and helped teams like the Florida Panthers.

1. Workshop Sponsorship Proposal Template

This workshop sponsorship proposal template sports a minimalistic design with a touch of style. It comes equipped with all the pages you’d need to craft a proposal for your workshop. These include areas for event details, equipped with a table breaking down dates, location, times and the overall duration.

Each page comes with space to showcase your storytelling skills, images you can replace with your own and eye-catching icons to showcase the brand’s best selling points or past achievements.

You can customize each aspect of this template, including the color, layout and icons and add or remove pages as you see fit. Take your customization to the next level by adding Dynamic Fields for commonly used details.

If you make a change to your dynamic fields, they’ll automatically update across all your projects, saving you time and effort.

2. CRM Product Launch Sponsorship Proposal Template

If you’re a tech or SaaS company looking to create a sponsorship proposal, test out this template. It comes with bold color blocks and grayscale images to keep the reader's eyes focused on what matters most. Its smart use of empty space and complimentary fonts gives it a twist on the corporate look and feel while presenting your brand in a memorable way.

This template takes a different approach since it’s mainly focused on a product launch event. It has the basics, such as a cover image, table of contents, event details, sponsorship invitation and sponsorship packages.

You can add additional content if you’ve hosted events in the past that you want to showcase. Or incorporate images, statistics, reports or videos that might  persuade the potential sponsor to be invested in your proposal.

If you’re working with a team on this proposal, use Visme’s team collaboration feature. It's perfect for assigning specific tasks or slides to individuals, adding comments and creating workflows for each segment of your proposal to keep your team in sync.

3. Athlete Sponsorship Proposal Template

This athlete sponsorship proposal template is for athletic teams that need to initiate sponsorship conversations with top brands. This template comes with all the bells and whistles to state why you deserve sponsorship and the benefits you can provide potential sponsors.

The cover has a placeholder image you can replace with a photo of you doing what you do best. It has a bright and contemporary design, so your proposal can stand out against the rest. It also includes a cover letter, about you section, sponsorship agreement, sponsorship package and the big reason sponsors should invest in you.

If you want to add a unique touch, you can incorporate your own or your team’s brand colors manually or with the AI-powered Brand Wizard. This AI feature just asks for your website’s URL to instantly create a brand kit with your brand’s colors, fonts and logo. You can access this in every project you create in Visme so you’re always on brand, whether it’s a presentation, social media graphic or proposal.

4. Music Event Sponsorship Proposal Template

Hosting a music event is no easy task, so you want to have the right sponsorship to make sure it starts and ends with a bang! To get a head start on building your roster of sponsors, use this music event sponsorship proposal template.

Each event sponsorship template is designed to curate a specific use case, and this template is no exception. Share details about your brand, the plan for your event, the event details, reviews from past sponsors, budget and sponsorship packages.

Just like your event, this proposal's design isn’t holding back. This template is designed with a smart use of white spaces and high-quality visuals you can swap out with your own. This kind of design gives sponsors a look and feel of what they can expect from your event.

If you have images that need a bit of editing, save time using Visme’s AI image Editing Tools. With a single click, you can resize, unblur, upscale, remove backgrounds and sharpen images.

If you’re not a fan of using stock images and don’t have any images you like, give the  AI Image Generator a try. Using a detailed prompt, you can allow AI to generate images of what your future event might look like. This AI image generator tool helps bring your imagination to life and really show sponsors what’s in store for them.

5. Football Sponsorship Proposal Template

For sports teams and brands that need to show their A-game to sponsors, we’ve got you covered with this football sponsorship proposal template. Since a picture is worth a thousand words, this template has a lot to say!

The template has page breaks and full spreads with striking sports visuals to present your team as a force to be reckoned with on the field. It also comes with segments that showcase the history of your team, why sponsoring will be beneficial, community engagement, the power of your brand and sponsorship opportunities.

If you want to add more details or content, take advantage of our interactive features. Add hotspots, link to reports or past events or add a clickable menu. These dynamic elements ensure that you neatly lay out the details without overwhelming your reader or overcrowding your design layout.

6. Fashion Event Sponsorship Proposal Template

If you’re a designer or a fashion company that wants an event sponsorship proposal that’s as creative and as bold as you are, this template is your go-to.

The design is sleek and modern, with a monochrome palette and a splash of yellow that's perfect for displaying your images, sharing your story, and showcasing why you deserve sponsorship.

If you want to add more flair, you can replace the images with video content so that the sponsor can see what your work looks like in motion. If you don’t have any images on hand, Visme has an extensive library of thousands of royalty-free images, icons and videos you can incorporate into your proposal. Simply drag, drop and voila, you’re done.

7. Brand Sponsorship Proposal Template

You might be looking for a more general sponsorship proposal template that will work for a variety of situations. This bold brand sponsorship proposal template is perfect for the job. It makes good use of white space and doesn’t hold back displaying brand colors.

It also comes with minimalist icons and color-blocked segments to keep the reader on track. It can be used for a wide range of industries, events, sports teams, etc. Customize the colors and font to match your own brand.

Keep in mind as you create your sponsorship proposal that some brands or sponsors may require different information or a personalized message. While it can be tempting to send every sponsor the same proposal, this ensures that the sponsor feels special and not like just another email on your list.

If you feel a hint of writer's block when crafting personalized messages or sections, use Visme’s AI Writer. With a single prompt, you can create drafts, brainstorm ideas, edit or proofread your proposal and summarize sections of your copy for a more polished finish.

8. Sports Club Sponsorship Proposal Template

Designed with a youthful and contemporary look, this sports club sponsorship proposal template is made to connect with brands that want to partner with a younger audience.

This sponsorship proposal template starts with a page dedicated to sharing details about your club, why you should be sponsored, sponsorship opportunities, terms and conditions and an agreement.

You can also use data visualization to showcase the demographics of your club, fans and audience reach. Take things a step further and use a timeline or graph to show the growth of your sports club over the years, adding to its growing dominance in its niche.

With Visme’s ready-to-use data visualization tools, you can create interactive, on-brand and eye-catching charts, graphs or timelines to turn boring data into engaging facts.

If you want to make it more personal, you can add a page with short bios of important club members. This way sponsors can put faces and names they are supporting . You can take it a step further and add a quick introductory video as well.

9. Race Car Sponsorship Proposal Template

Planning to host a race car competition or event? You’ll need a sponsorship proposal template that doesn’t just give you the basics but has personalized and ready-to-use content tailored for a racing event.

This sponsorship proposal does exactly that and more with a section to introduce your brand, your mission, the cars you’ve produced or will be using, the brands already on board, the overall sponsorship proposal and how the sponsor will be represented during the race.

The use of black backgrounds, white fonts and icons with red tints gives this template’s overall content an edgy and daring look. It already has image placeholders to show off your cars, drivers and images captured from past races.

10. Nonprofit Sponsorship Package Proposal Template

Next on our list is this non profit sponsorship package proposal. It’s one of the many sponsorship package examples Visme has to offer. This sponsorship package proposal is geared toward educational events and has softer tones and playful shapes. Of course, you can change these colors to your preference or brand with just a few clicks.

Equipped with everything you need for your sponsorship proposal, along with a terms and conditions page so sponsors can review the important details and requirements before committing, saving you time by eliminating back-and-forth communications.

11. Festival Sponsorship Packages Proposal Template

If you’re seeking event sponsorship for a big festival, you might want to consider using this festival sponsorship package proposal template. It comes with a design that’s not only structured to navigate the reader from start to end but also professional. It contains key elements that help showcase your festival’s aesthetics through visuals.

With Visme, you can also ensure that your proposal packages and sponsorship proposal letters look visually similar and maintain brand integrity. This way, potential sponsors can identify your brand from a glance.

12. Podcast Sponsorship Packages Proposal Template

Being able to lock down a sponsorship for your podcast can not only help with your funding, but also let other brands see that you’re worth sponsoring. Ensure that when you share your proposal with brands, you are providing them with everything they need to see you as a good investment.

This template allows you to share podcast highlights, why your podcast should be sponsored, sponsorship packages, terms and conditions, quotes and contact information.

You can customize the template by adding more pages or sections that show:

• How many downloads, subscribers and listeners your podcast gets on a regular basis.
• How your subscribers align with the sponsor’s brand so they can see you would be a perfect match.
• Testimonials from past sponsors who’ve enjoyed working with you.

Sponsors love to know all of these details about podcasters before financially investing or partnering with them.

Once you’re done customizing your template, you can choose how to share and download your sponsorship proposal: as a PDF, live website, embed code or another format. If you share your proposal as a live link, you can get project analytics to give you insight into how sponsors navigate the page, engagement and which pages get the most views or longest viewing time.

How to Write a Sponsorship Proposal

Now that we’ve covered some amazing sponsorship proposal templates, let’s focus on the contents or copy you’ll need to bring them to life.

But before you jump the gun and start writing try not to forget the most important step when writing a sponsorship proposal, doing the research.

"Take the time to research and ensure you're speaking to the right person within the organization, so your pitch doesn't just land, but resonates. The most effective proposals are targeted, personal, and tailored to align with the sponsor’s brand identity, CSR objectives, audience, and strategic goals." shares Sara, the Managing Director of BMC

A well-written sponsorship proposal doesn’t just share details. You need to do strategic research, tell an amazing story and ensure that anything you present is centered around the benefits of the partnership between you and your sponsor.

If you can keep all this in mind as you follow these eight steps on how to write a sponsorship proposal, you’ll be left with not only a well-crafted proposal but a persuasive one.

Step 1: Craft Your Introduction or About Us

The first step in writing sponsorship proposals is to create your introduction or "About Us" page. This is where you introduce who you are and what your main cause, initiative or mission is.

It’s tempting to simply lay it all out plainly. But remember, this isn’t just an introduction—it's an elevator pitch on why you’re a great match for this sponsor and why the sponsorship is important to you and your team.

The challenge of crafting a good introduction lies in impressing the reader at first glance. It should clearly stating who you are and why what you do matters, setting the tone and hooking the reader into looking further into the details of your proposal.

One way to do this is by harnessing the power of storytelling.

Here are a few methods you can employ to make your introduction stand out:

• Use the Problem-Agitate-Solution (PAS) Method: State the issue at hand, the concern associated with it and then the solution that can be provided.
• Start with a Quote: Share an inspirational quote from yourself or someone who speaks directly to your cause, and build off of that for your introduction.
• Show Them the Value: Start with the value your event, workshop, team or product has to offer the sponsor and how you can work together.
• Lead with Your Mission: Share what drives you to take on this initiative in the first place and the short- or long-term goal your brand or team wants to accomplish.
• Use the 5 W’s: State the who, what, where, when and why as an outline for sharing your introduction.

Create your operational report with this easy-to-edit template. Edit and Download

Step 2: Present Your Event/Cause Details

Next up, you’ll need to write your event details. Gather all the information about your event and share these specific details:

• Event day(s) and timeslot(s)
• Event Location (virtually, in-person or both)
• The Agenda of the event(s)
• The speakers or entertainers involved
• Main features or takeaways from the event
• Demographics of attendees
• Estimated attendees

Now, if you’re requesting sponsorship for a podcast, team or product, then the list above might not apply to you. Instead,  you’ll need to create a “Why Sponsor Us” page. This section allows you to go into detail about why you’re a perfect fit for the partnership and what they can expect from it. It also helps take some of the pressure off your introduction.

On this page, you should be sure to highlight:

• Past success (awards, sponsors or industry-based achievements)
• Anticipated Impact
• The demographic that your brand is associated with
• Your mission statement or vision

Create your operational report with this easy-to-edit template. Edit and Download

Step 3: Audience Slide

Understanding your audience is key to securing a sponsor's investment. When sponsors see that you can effectively reach your demographic for branding purposes, they’re better able to determine if you’re a good fit. So, while creating this slide, be specific about your audience.

It's one thing to say that your audience is 80% male and 20% female, but sponsors want more than just basic statistics. They want to know who these people are, why they’re attracted to your brand and how engaged they are.

For example, if you have a certain number of social media followers, list them out, but also include details like their location, age and interests so sponsors can see the full picture.

Similarly, if you're hosting an event, share information about the ideal customer profiles (ICPs) who typically attend—whether it’s their job titles, management levels or the industries they represent.

Create your operational report with this easy-to-edit template. Edit and Download

Pro Tip: If you’re new and haven’t accumulated enough data on your audience, then be detailed in who you want to attract with this event, workshop, podcast, etc. This would involve creating an ICP, user persona or buyer persona.

Step 4: Sponsorship Levels

After you’re done with your audience slide, it’s time to outline the sponsorship levels associated with your event and proposal. This section should showcase your sponsorship packages and the benefits sponsors will receive in return for their support.

A good rule of thumb is to have at least 2-3 options for sponsors to choose from. By offering various tiers, each with its own unique benefits, sponsors can find a package that suits their budget. Remember, not all sponsors have large budgets or are willing to make significant contributions, especially if they’re working with you for the first time.

When pricing sponsorship package tiers, you want to find a balance between what’s attractive to a sponsor and what will be beneficial towards your event’s revenue. Here are some tips to help:

• Factor in Your Costs: Ensure that your pricing covers all expenses associated with delivering the benefits of each sponsorship tier.
• Evaluate Your Audience Size and Value: Examine the size, demographics and engagement levels of your audience. The larger and more engaged your audience, the higher you can set your prices.
• Emphasize ROI: Showcase the potential return on investment for each tier by using data and examples from past successes.
• Research Market Rates: Review what similar events charge for sponsorships to set prices that are both competitive and appealing.

Step 5: Present Your Marketing Plan

This section of the sponsorship proposal is optional for most sponsors, but it can be extremely impactful for others. It offers a clear outline of how you’ll be promoting sponsors at your event or sharing past executions or activations.

You want to ensure you have more visuals than copy or a balance of both . As easy as it is to simply outline your marketing activation word for word, having mock ups and visuals gives sponsors a more vivid idea of how they’ll be represented in your event, team or podcast.

This means having mock-ups of team shirts with the sponsor's logo, branded wristbands for event attendees, or a sample audio clip of a podcast sponsorship highlight.

Here’s a real-life example of how the Denver Broncos uses Visme’s mockup tools to show mockups how potential sponsors would be represented in the media and on their team jersey.

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Step 6: Budget Breakdown

By providing a clear, detailed budget breakdown, you not only build trust with potential sponsors but also demonstrate professionalism and transparency, making your proposal more likely to succeed.

After all, potential sponsors want to know exactly where their money will go and how it will support your event or initiative. Here’s how to create an effective budget breakdown:

• Create Key Categories: Divide your budget into key categories such as venue costs, marketing and promotion, equipment, staffing and materials.
• Be Specific: Within each category, list the specific items or services you’ll need or use. For example, under “Marketing,” you might include social media ads, flyers and press releases. Include estimated costs for each item to give sponsors a detailed picture of your needs.
• Show the Total: Summarize the total cost for each category and the overall budget. This helps sponsors understand the full scope of the project and see how their contribution fits into the bigger picture.
• Highlight Sponsor Tier Contributions: If specific categories or items will be covered by sponsorships, clearly indicate this. For example, you might write, “Venue costs ($5,000) – Sponsored by [Sponsor Name].” This demonstrates how the sponsor’s contribution will make a direct impact.

Step 7: Share Your Timeline

If you’re requesting sponsorship for an event or a team, you’ll need a timeline to show key dates and milestones. Break down your event preparation. Timelines provide further transparency and set clear expectations.

Here’s how to build a structured timeline for sponsors to view:

1. Outline Key Milestones: Start by identifying the major milestones leading up to your event, such as securing the venue, launching marketing campaigns and finalizing speakers or entertainment.
2. Include Dates and Deadlines: Assign specific or tentative dates to each milestone. This helps sponsors see your event’s schedule and how their involvement aligns with key phases of planning and execution.
3. Highlight Sponsor Involvement: If there are specific points in the timeline where sponsors will be involved—such as when their branding will appear in marketing materials or when they’ll be featured during the event—make sure to emphasize these. This shows sponsors when and how they’ll be showcased.
4. Be Realistic: Ensure that your timeline is realistic and achievable. Sponsors need to feel confident that your event will proceed smoothly and on time. Avoid overly optimistic deadlines that could raise doubts about your planning.
5. Provide Regular Updates: Mention that sponsors will receive regular updates as milestones are reached. This reinforces your commitment to transparency and keeping sponsors informed throughout the process.

Step 8: Add a CTA (Call-to-Action)

Last, but not least, you’ll need to create a call-to-action to end your proposal. This isn’t the end but the potential beginning of a partnership, so it’s good to end on a strong note.

So, what should your call to action section include?

• Outline the Next Steps: Clearly specify what sponsors should do if they’re interested in moving forward. Whether it’s scheduling a meeting, filling out a form or signing an agreement, make the next steps easy to follow and straightforward.
• Provide Contact Information: Include the name, email and phone number of the primary contact person for the proposal. This ensures sponsors know exactly who to reach out to for more information or to discuss the proposal further.
• Include Relevant Links: Add links to your website, social media profiles and any other valuable resources. This gives sponsors an opportunity to learn more about your brand, past events and the broader impact of their potential involvement.

Sponsorship Proposal FAQs

What is the purpose of a sponsorship proposal?

The ultimate purpose of a sponsorship proposal is to persuade potential sponsors to support an event, project, team or initiative by outlining the benefits and value of the partnership.

This means you’ll need to showcase what brand gets in return for financial or in-kind support. This can be brand visibility to a targeted audience or positive public relations.

You’ll also need to use your sponsorship proposal to establish a foundation of trust by aligning the sponsor’s overall mission or goals with the event or initiative’s goals.

How long should a sponsorship proposal be?

Typically, a sponsorship proposal should be around 5-10 pages. It serves as a pitch, and once the sponsor shows interest, you can share a detailed sponsorship deck. Initially, your proposal should focus on the main details and benefits.

What makes a sponsorship proposal effective?

A sponsorship proposal is effective when it clearly presents your event or initiative’s benefits, is tailored specifically to the sponsor’s objectives and target audience and includes a strong call-to-action.

Can I use a template for my proposal?

Yes, you can use a template for your proposal. It’s actually a common practice. In fact, Visme offers a wide range of business proposal templates, all designed by a professional, tailored to your industry needs and equipped with all the sections you’ll need to provide a professionally formatted proposal.

What should I avoid in a sponsorship proposal?

You should avoid making your sponsorship proposal mainly about yourself or your brand, ignoring the sponsor’s goals, being far too general or generic and overloading your proposal with unnecessary information. Lastly, avoid not showcasing the benefits the sponsor will get in return. You want to make this proposal the doorway to a mutually beneficial conversation for both parties.

Create Impressive Sponsorship Materials with Visme

Crafting a compelling sponsorship proposal is essential for initiating a successful partnership. It clarifies expectations, protects both parties' interests and sets the stage for future collaborations.

Once the proposal is sent and accepted, the real work begins. But you don’t have to do it alone—let Visme handle the heavy lifting.

With Visme’s proposal maker, you can effortlessly create visually appealing and on-brand business proposals in just a few clicks.

Visme’s content creation platform goes above and beyond. Whether you need sponsorship decks, proposals, packages or agreements, our extensive template library provides the perfect starting point.

Customize your design using our intuitive drag-and-drop editor and built-in design assets to produce polished documents quickly—no professional design skills required. Plus, you'll have access to thousands of design assets and AI-powered tools.

But don’t just take our word for it—experience it firsthand. Request a demo or try Visme for free today.

Written by Victoria Taylor

Victoria is a content marketing strategist and consultant focused on all things tech, B2B, and SaaS. She has nearly a decade of marketing experience, working with top brands to help them craft and execute content strategies that align with their business goals, ensuring the content stands out and delivers results. When she’s not creating content or writing articles, she’s traveling the world or reading a good book. Connect with her on Linkedin for quick marketing tips or check out her website.